By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    headphones can create health problems
    The Harmful Health Effects of Using Headphones
    September 24, 2021
    Headache causes
    4 Causes Of Headache You Probably Didn’t Know About
    December 28, 2021
    follow these steps to recover from your injury
    What Steps Should You Take to Recover More Quickly from an Injury?
    April 12, 2022
    Latest News
    Beyond Nutrition: Everyday Foods That Support Whole-Body Health
    June 15, 2025
    The Wide-Ranging Benefits of Magnesium Supplements
    June 11, 2025
    The Best Home Remedies for Migraines
    June 5, 2025
    The Hidden Impact Of Stress On Your Body’s Alignment And Balance
    May 22, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    wellness centers massage spa
    How Wellness Centers Can Turn it Up a Notch to Drive Business
    February 5, 2021
    Bone Marrow Donation and Compensation: My Moral Dilemma
    December 11, 2013
    healthcare jobs without a bachelors degree
    6 Amazing Healthcare Careers That Don’t Require A Bachelor’s Degree
    January 8, 2021
    Latest News
    Preventing Contamination In Healthcare Facilities Starts With Hygiene
    June 15, 2025
    Strengthening Healthcare Systems Through Clinical and Administrative Career Development
    June 13, 2025
    Building Smarter Care Teams: Aligning Roles, Structure, and Clinical Expertise
    May 18, 2025
    The Critical Role of Healthcare in Personal Injury Recovery: A Comprehensive Guide for Victims
    May 14, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: The Online Consumer-Rating Effect
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > Social Media > The Online Consumer-Rating Effect
Social Media

The Online Consumer-Rating Effect

waxcom
Last updated: November 7, 2012 10:34 am
waxcom
Share
2 Min Read
SHARE

Most people believe what their peers say online about other businesses. According to a Nielsen survey, about 70 percent of consumers “completely” or “somewhat” trust consumer opinions posted online. That makes it the second most-trusted form of advertising, only behind direct recommendations from friends and family.

Most people believe what their peers say online about other businesses. According to a Nielsen survey, about 70 percent of consumers “completely” or “somewhat” trust consumer opinions posted online. That makes it the second most-trusted form of advertising, only behind direct recommendations from friends and family.

RatingsThese numbers tell you that consumer’s care are highly influenced by what others think and report about a business, product or service. That includes the world of healthcare. Word-of-mouth has now become the No. 1 influencer in making a healthcare-related decision, even ranking higher than physician advice.

How are people getting the word out? They’re going to the web – specifically, review sites like Yelp and Google Places. For a variety of reasons – such as confidentiality – many people aren’t reviewing and rating their doctors in detail as they might for a car or restaurant. But they are doing consumer research, shopping around and becoming more informed before making their healthcare decisions.

More Read

Social Media Strategy: A Must in Healthcare Marketing
What Every Doctor & Administrator Should Know About a Physician’s Reputation:
Why Should You Establish a Healthcare Digital Footprint?
Mental Health Social Sites
7 Useful Tips: How to Engage and Inspire Action and Social Sharing

It’s essential that hospitals keep an eye on what people are saying about them on sites like Google Places and Yelp. Most of these sites allow businesses to claim their location, which allows for two-way communication and the opportunity to respond to reviews.

Whether you like it or not, people are going to talk about your business.

 

TAGGED:survey
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

healthcare facilities
Preventing Contamination In Healthcare Facilities Starts With Hygiene
Global Healthcare Infographics
June 15, 2025
from gut to glow
From Plate to Wellness: How Everyday Foods Nourish Your Body Inside and Out
Dental health Infographics Specialties
June 15, 2025
beyond nutrition
Beyond Nutrition: Everyday Foods That Support Whole-Body Health
Health Infographics
June 15, 2025
Transcranial Magnetic Stimulation (TMS) Therapy
How TMS Therapy Helps with Treatment-Resistant Mental Illness
Mental Health Therapies
June 13, 2025

You Might also Like

Social Media Marketing, Medical Practice Marketing, Online Marketing
BusinesseHealthHospital AdministrationSocial Media

Social Media and Medical Practices: What Works and What Doesn’t

March 21, 2014
Image
BusinessSocial Media

Flawed Data With Physician and Hospital Rating Sites

March 1, 2013
Medulous logo
eHealthSocial Media

New Website Helps Patients Avoid Bad Medical Treatments

September 25, 2013
HIV and social media
Social Media

Improving the Health of At-Risk Populations

September 8, 2013
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?