Is Your Hospital Website Costing You Revenue?

September 30, 2013
125 Views

Today, 8 out of 10 health consumers are visiting hospital websites. But up to 90% end up going somewhere else without making an appointment. Can your hospital afford this?

Public data shows that an increasing number of healthcare consumers have high expectations regarding the presence, timeliness, convenience and access to specialists. On the other side, hospitals are losing valuable revenue by failing to implement convenient usability features to optimize the online experience for an increasingly tech-savvy, internet-oriented patient.

Today, 8 out of 10 health consumers are visiting hospital websites. But up to 90% end up going somewhere else without making an appointment. Can your hospital afford this?

Public data shows that an increasing number of healthcare consumers have high expectations regarding the presence, timeliness, convenience and access to specialists. On the other side, hospitals are losing valuable revenue by failing to implement convenient usability features to optimize the online experience for an increasingly tech-savvy, internet-oriented patient.

Hospitals that have just 10 website visitors a day can lose up to $34,000 of annual patient revenue opportunity per day.

hospital web site

Based on a report by InQuicker

 

Patients are turning to online healthcare access but with poor results

Research from InQuicker found that 83% of consumers are visiting hospital websites before converting into patients, while 70% of Internet consumers routinely abandon brand name retail websites because they cannot find what they need.

A article published in the Journal of Healthcare Management states that hospital websites must be re-engineered to serve a changing audience with heightened expectations. Most hospital websites “read like brochures” by a bad marketing division rather than  facilitating business goals.

medical marketing

Hospital sites, like Cleveland Clinic, highlight appointment access and online chat to prospective consumers.

Adoption of conversion functionality, online scheduling and ER wait times, have show the following ROI ::

  • 200% increase in online patient conversions
  • Boost in patient revenue and profits for providers
  • 25-35% increase in net new commercial care payor mix
  • 90% patient satisfaction for better reimbursements
  • Lower ER readmission, Left Without Being Seen, and length of stay rates

Isnt it worth the effort?

 

You may be interested

Care On The Road: How Telemedicine Can Reach Truck Drivers
Mobile Health
10 views
Mobile Health
10 views

Care On The Road: How Telemedicine Can Reach Truck Drivers

Larry Alton - August 21, 2017

Telemedicine is considered a powerful tool for individuals living in rural areas, far from adequate services or in need of…

Where Is The Balance? Pushing Back Against Consumer Health Tech
eHealth
3 views
eHealth
3 views

Where Is The Balance? Pushing Back Against Consumer Health Tech

Larry Alton - August 18, 2017

When Republican Congressman Jason Chaffetz glibly remarked that Americans struggling to afford insurance should choose between that and their smartphones,…

What to Look for in Patient Solutions Software
eHealth
365 views
eHealth
365 views

What to Look for in Patient Solutions Software

Robert Cordray - August 17, 2017

The medical sector is one area where technology has had a significant impact, largely by providing tools that simplify many…