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Technology

Will Technology Eliminate Doctors in the Future?

July 30, 2016 by Stewart Gandolf, MBA

If you’re a doctor—or plan a medical or healthcare marketing career—you can take a seat. There is (or will be) an app for that. If the futurologists are right, technology will eliminate doctors (and the need for physician marketing) in just a couple of decades.Agree or disagree? Let us know what you think about this future view. Here’s...[read more]

Scoring Doctors Empirically

July 29, 2016 by Brian Wallace

Picking a doctor is important, so why do patients choose the one with the most parking spaces?[read more]

Can the Internet Cure the Zika Virus?

July 28, 2016 by Jonathan Catley

In order to contain the Zika virus, the pharmaceutical industry must gain approval for new drugs quickly and efficiently — could the internet be the solution?As during any health crisis, Pharma companies are working fervently to implement solutions to control the Zika “pandemic in progress.” Clinical trials are still the best way...[read more]

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5 Ways Health Providers Can Help Reduce Patient Stress Without Drugs

July 27, 2016 by Ryan Kh

5 Ways Health Providers Can Help Reduce Patient Stress Without DrugsWhether you’re treating a high-powered executive or a trembling tot, always keep in mind that your patient’s visit can be a daunting experience for them. Approximately 20 percent of Americans experience white coat syndrome (a phenomenon in which blood pressure surges...[read more]

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How the Mobile Revolution Will Change Healthcare

July 22, 2016 by Rehan Ijaz

There’s no denying it, as of last year the amount of web traffic coming from mobile devices exceeded that of desktop computers. The mobile revolution is clearly upon us. It’s already changed the way we communicate with each other. But how will it change the healthcare industry?[read more]

Mid-Year Update: 4 Major Payer Trends

July 19, 2016 by Moira O'Connell

Q3 is in full swing and now is the time to look at what healthcare trends will bring us into 2017. From data security to value based payments, it has been a big year for healthcare. Here 4 of the biggest trends payers can expect to hit in Q4 and continue into 2017.[read more]

Enhancing Medical Technologies in Developing Nations

July 18, 2016 by Jennifer Landis

It’s no secret that developing countries have a dire need for more medical technologies, both in terms of quantity and quality. While there have been improvements in recent decades when it comes to tackling the most basic healthcare issues — such as infant mortality and malaria, to name a few — better, more advanced medical technologies for developing countries are now required.[read more]

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3 Doctor's Telemedicine Questions Answered

July 18, 2016 by JT Ripton

There is no way around it, if you are a rural hospital then you represent one of the most endangered hospitals out there today.In fact, there are 673 hospitals that are in danger of shutting down due to financial vulnerability, with 62 hospitals shuttered since 2010, according to iVantageIndex. This is out of a total of 2,078 rural...[read more]

Will Virtual Clinical Trials Revolutionize the Pharma Industry?

July 13, 2016 by Jonathan Catley

Emerging technologies have the potential to fundamentally alter how patients engage with and participate in clinical trials — is the industry ready for this change?Pfizer made a big splash back in 2011 with its announcement of the first “virtual” clinical trial. This news was significant because, for the first time, patients would have...[read more]

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Are Wearables the Future of Clinical Trials?

July 8, 2016 by Rehan Ijaz

For decades, paper-based survey methods have been the cornerstone of clinical trials. In fact, the majority of label claims on the market today are the result of paper-based surveys.Yet there is a growing shift toward electronic data collection in clinical trials. Electronic data collection is faster, more reliable, and more cost...[read more]

How Big Data and the IoT Are Transforming Clinical Trial Recruitment

July 1, 2016 by Jonathan Catley

Big Data and the IoT are quickly transforming the world of clinical research, including how trial sponsors find and retain patients.While the digital revolution has permeated the medical world more slowly than other industries, it’s finally begun to make a real impact. PwC research found that while the healthcare industry has a...[read more]

The Future of Psychiatry

June 27, 2016 by Jennifer Landis

Psychiatry has long relied on traveling to a book-lined doctor’s office and sitting for an hour on an uncomfortable or overstuffed couch while you talk. Based on these conversations, a psychiatrist determines the best treatment options for a patient. This technique often runs into resistance or outright dishonesty that can hinder or halt treatment. That stereotype may be a thing of the past, as new tools and techniques emerge to bring psychiatry into the 21st century. What new and exciting changes are sweeping the field of psychiatry and how will they alter how we look at mental health and the treatment of mental illnesses?[read more]

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