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Patient Centricity in Clinical Trials Explained

February 24, 2017 by Jonathan Catley

Patient centricity has become a buzzword in the clinical trial industry — but what does it really mean?These days, everyone seems to be talking about “patient centricity” in clinical trials; however, I’m not sure that everyone fully grasps the meaning — and the importance — of this concept. For many, patient centricity or patient...[read more]

Do Mobile Apps Improve Patient Health Compliance?

February 13, 2017 by Jenna Cyprus

Mobile Medical Apps Boost Patient Compliance, Improve Outcomes[read more]

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New Technology Will Catch Alzheimer's in the Early Stages

December 28, 2016 by Rehan Ijaz

Alzheimer’s is a debilitating disease that robs over 5 million Americans of their memories. The CDC expects that the number of affected people will rise to 14 million by 2050 unless the right preventive treatment is taken. It can be very painful for the person suffering and their friends and family.Fortunately, advances in medicine are...[read more]

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PPC Marketing Dos and Don’ts for Healthcare Professionals

December 13, 2016 by Rehan Ijaz

Pay-Per-Click marketing can be a very effective way for healthcare professionals to generate business. It can also be very expensive if it isn’t done properly.WordStream published a very insightful post on the state of PPC marketing in the healthcare industry. They discussed some of the new unique challenges healthcare companies face,...[read more]

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Healthcare Costs Involved in Finding the Right Recovery Program

December 13, 2016 by Ryan Kh

We live in a world that is inundated by drugs and alcohol. As if that were not bad enough, we are equally inundated by direct and indirect drug and alcohol positive messaging. It is as it always has been: Getting addicted to a substance is a lot easier than getting cured.In some respects, it is wrong to talk about treatment programs as...[read more]

The Potential (And Setbacks) of Telemedicine

November 10, 2016 by Rick Deglado

Imagine a world where sick patients can get a doctor’s care from the comfort of their living room and where physicians have the flexibility to set a schedule that fits their needs and the needs of their patients. For a growing number of doctors and patients, that scenario is a reality as telemedicine continues to grow.Telemedicine...[read more]

Digitalization Transforming Healthcare: The Era of Health 2.0

November 7, 2016 by Practice Builders

If we talk about healthcare, over the last few years the most startling metamorphosis has been the digital evolution of the industry. Digital is now the first stop for healthcare consumers to search about a disease or to book an appointment with a physician.The rising volume of digital healthcare activity is reflected in the following...[read more]

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The iPad is Changing the Face of Healthcare

November 5, 2016 by John Hennings

Apple sold nearly 9.9 million iPads in the third quarter of 2016. Most of their iPads are purchased by consumers, but a growing number of healthcare companies are driving demand.There are many reasons healthcare providers are becoming more reliant on iPads. Over the next few years, these tablets are likely to revolutionize healthcare in...[read more]

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Welcome to the age of the patientpreneur

November 2, 2016 by Paul Tunnah

The modern pharmaceutical industry, now accounting for annual sales of over one trillion dollars, started from humble roots in the late 19th and early 20th century.Companies that are now global leaders and household names in this sector, like Johnson and Johnson or Pfizer, can trace their roots back to pharmacists looking to scale their...[read more]

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The New Frontier: Health in the Digital Age

October 27, 2016 by Ihor Vasyutyn

The digital age has successfully uprooted the traditional operating models of countless industries: from energy delivery to the way we buy groceries, the benefits of a connected world can be seen all around us. But what about health in the digital age? Though still in the nascent stages, digital health is making inroads that can be felt...[read more]

Clinical Trial Recruitment Success Demands a Patient-First Approach

October 25, 2016 by Jonathan Catley

In the age of the empowered patient, engagement and education across a wide range of digital platforms is key.When it comes to patient recruitment for clinical trials, I think we can all agree that the process has become far too time-consuming and expensive. Today, approximately 29% of the time spent conducting a clinical trial is...[read more]

Why Haven't We Found A Cure For Cancer Yet?

October 24, 2016 by Brian Wallace

Why is there still no cure for cancer? Turns out it's not quite that simple.[read more]

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