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healthcare marketing

Six Strategies to Increase Patient Loyalty

February 8, 2016 by Stewart Gandolf, MBA

Acquiring new patients is a continuing challenge for doctors and healthcare providers, but perhaps the greater challenge—with longer-term rewards—is the ongoing effort to build trust and loyalty with existing patients.[read more]

7 More Social Media Tactics That Boost Engagement

February 1, 2016 by Stewart Gandolf, MBA

Early on, more than a few medical practices, providers and hospitals jumped onboard the nearest social media bandwagon because it was the trendy “thing to do.” Besides, we all know that “social media is free.” Right?[read more]

Digital Analytics 101 for Healthcare Marketers: SEM and Paid Search

January 29, 2016 by Jonathan Catley

This post is part of our series, Digital Analytics 101 for Healthcare Marketers, where we’ll provide short briefs on the Whats, Whys, and Hows of digital strategy. In this article, we’ll explore how SEM and Paid Search bring measurability, and affordability to digital marketing.[read more]

Why Telemarketing for the Medical Device Industry Deserves Ridicule

January 25, 2016 by Chuck Malcomson

While it's fun, and funny, to poke fun of telemarketing it is a mistake to think of it in the terms of years gone by.[read more]

Healthcare Marketing Standards: Creating Compliant Content for Consumers

January 20, 2016 by Anonymous

Guidelines from the Centers for Medicare and Medicaid standards as well as those from the National Committee for Quality Assurance can make it difficult for healthcare marketing companies to create compelling AND compliant content. After all, how many times can you write something interesting about the flu if you’re writing about it every year?[read more]

How to Optimize Your Healthcare Marketing: Common Conversion Rate Improvement Tactics

January 15, 2016 by Jonathan Catley

It doesn't matter how many prospects you address. Your online marketing success is defined by how many of those leads convert. There are many accepted tactics for improving your healthcare marketing campaign's conversion rates. Here's how to make sure that you are using them to their optimum effect.[read more]

Capture Patient and Market Insights with Social Media Listening Programs

January 14, 2016 by Jonathan Catley

For many, social media can be a double-edged sword. Users take advantage of its offered anonymity and lack of face-to-face contact to convey their true feelings about people, companies, events and more. The honesty reflected in social media postings can help healthcare organizations capture accurate patient and market insights for use in digital content creation and advertising campaigns.[read more]

A Persuasive Doctor’s Success Formula for (Almost) Everything

January 13, 2016 by Stewart Gandolf, MBA

Mastery of the many dynamics of personal interaction in healthcare is, in the kindest of terms, a continuous challenge. But successful individual doctors, hospitals and sprawling health systems have a semi-secret formula for success. It's a six-point recipe.[read more]

Know It or Not, the Competition is Drinking Your Milkshake

January 9, 2016 by Stewart Gandolf, MBA

The catchphrase, “I drink your milkshake,” connects to the intensity of competition in business. Admittedly, the increasingly competitive environment of healthcare today isn’t as rough and ruthless as the crude oil business. But the intensity of competition in healthcare today is growing, and someone may already be drinking your milkshake. Consider this...[read more]

Four Hospital Marketing Trends to Expect in 2016

January 6, 2016 by Jonathan Catley

Today’s hospital marketing strategies are very different from those of the past for one simple reason: the ever-evolving consumer. In fact, contemporary consumers are smarter than ever before, prize authenticity and transparency above all else, expect to be partners in their own healthcare, and are increasingly distrustful of brands. Sound like a tough bill to fill? It is.[read more]

8 Writing Tips for Healthcare (Even If You’re Not a Writer)

December 16, 2015 by Stewart Gandolf, MBA

One day, you’re a skilled and experienced healthcare professional, and the next day the doctor asks you to create content; writing for the medical practice website, blog and/or social media. Here are some tips to help you out.[read more]

Instagram for Healthcare Marketing: Why it's Not as Weird as it Sounds

December 11, 2015 by Jonathan Catley

In reality, Instagram is a great way to get your brand in front of hundreds, thousands or potentially millions of people—even if your brand is in healthcare. Check out these five ways that Instagram can be an amazing addition to your healthcare social media marketing strategy.[read more]