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healthcare marketing

When it Comes to Digital DTP Marketing for Medical Devices, Destination Matters

July 26, 2016 by Jonathan Catley

When conducting digital direct-to-patient campaigns, medical device marketers have generally relied heavily on national patient portal websites; however, our new research suggests that this may not actually be the most impactful driver of success.[read more]

5 Health Networks with Great Video Content

July 20, 2016 by Jonathan Catley

Video content has established itself as a vital tool for healthcare providers looking to reach patients; here are five healthcare systems that have made the most of the medium.[read more]

Get Your Healthcare Practice’s Website Mobile-Ready

July 19, 2016 by Practice Builders

If you’re not getting your healthcare practice a separate mobile site, your healthcare marketing plan is significantly behind the current online marketing trends.[read more]

Digital Analytics 101 for Healthcare Marketers: Local Search Optimization

May 13, 2016 by Jonathan Catley

This post is part of our series, “Digital Analytics 101 for Healthcare Marketers,” where we provide short briefs on the ins and outs of digital strategy. In this article, we’ll discuss why local search optimization is critical for bolstering online visibility, and how you can use it to attract new patients in your area.[read more]

Now Playing on the Digital Small Screen: Healthcare Marketing

May 10, 2016 by Stewart Gandolf, MBA

“Small screen” ownership is at the mainstream level in the US. Nearly 70 percent of Americans have smartphones, according to the 2015 Technology Device Ownership report by Pew Research Center. The number has doubled in the past five years. Plus, nearly half (45 percent) have tablet computers.[read more]


How to Best Manage the Good Name of a Hospital

May 8, 2016 by Joe Chierotti

A hospital's online reputation is complex and can be difficult to maintain control over. Knowing the best practices for hospital reputation management is a start. Here, we examine four ways hospitals can get started with online reputation management.[read more]

7 Things You Need to Know Before Rebranding Your Practice

May 7, 2016 by Tyson Downs

Before you get too far down that road, here are 7 things you should consider before rebranding your medical practice.[read more]

Physician Reviews and the Essence of Consumer Healthcare Marketing

May 4, 2016 by Stewart Gandolf, MBA

An important force that distinguishes the former provider-centric system from today’s patient-centric world is what consumer healthcare marketing regards as “the voice of the customer.”[read more]


2 Medical Entrepreneurs Taking Marketing by Storm

April 30, 2016 by Dennis Hung

"The healthcare market is changing, and it will continue to change. If a new company is unable to keep a close eye on the trajectory of market trends and fit their marketing to their audience, that company will not be around for long."[read more]

Digital Analytics 101 for Healthcare Marketers: Facebook Ads

April 29, 2016 by Jonathan Catley

This post is part of our series, Digital Analytics 101 for Healthcare Marketers, where we provide short briefs on the What’s, Why’s, and How’s of digital strategy. In this article, we’ll discuss the unique advantages and targeting capabilities of paid Facebook ads.[read more]

7 Simple Ways to Strengthen Your Hospital's Online Brand

April 27, 2016 by Michael Nicolosi

In the internet age, a hospital’s reputation is only as strong as its digital presence. Here are seven simple ways to strengthen your hospital’s online brand.[read more]

Physician Marketing Battles You’ll Never Win (and What to Do Instead)

April 27, 2016 by Stewart Gandolf, MBA

Many doctors and medical practice executives have their marketing brains on overdrive. They’re looking for new, better, improved and/or more efficient ways to attract new patients and cases.[read more]

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