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healthcare marketing

Digital Analytics 101 for Healthcare Marketers: Local Search Optimization

May 13, 2016 by Jonathan Catley

This post is part of our series, “Digital Analytics 101 for Healthcare Marketers,” where we provide short briefs on the ins and outs of digital strategy. In this article, we’ll discuss why local search optimization is critical for bolstering online visibility, and how you can use it to attract new patients in your area.[read more]

Now Playing on the Digital Small Screen: Healthcare Marketing

May 10, 2016 by Stewart Gandolf, MBA

“Small screen” ownership is at the mainstream level in the US. Nearly 70 percent of Americans have smartphones, according to the 2015 Technology Device Ownership report by Pew Research Center. The number has doubled in the past five years. Plus, nearly half (45 percent) have tablet computers.[read more]

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How to Best Manage the Good Name of a Hospital

May 8, 2016 by Joe Chierotti

A hospital's online reputation is complex and can be difficult to maintain control over. Knowing the best practices for hospital reputation management is a start. Here, we examine four ways hospitals can get started with online reputation management.[read more]

7 Things You Need to Know Before Rebranding Your Practice

May 7, 2016 by Tyson Downs

Before you get too far down that road, here are 7 things you should consider before rebranding your medical practice.[read more]

Physician Reviews and the Essence of Consumer Healthcare Marketing

May 4, 2016 by Stewart Gandolf, MBA

An important force that distinguishes the former provider-centric system from today’s patient-centric world is what consumer healthcare marketing regards as “the voice of the customer.”[read more]

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2 Medical Entrepreneurs Taking Marketing by Storm

April 30, 2016 by Dennis Hung

"The healthcare market is changing, and it will continue to change. If a new company is unable to keep a close eye on the trajectory of market trends and fit their marketing to their audience, that company will not be around for long."[read more]

Digital Analytics 101 for Healthcare Marketers: Facebook Ads

April 29, 2016 by Jonathan Catley

This post is part of our series, Digital Analytics 101 for Healthcare Marketers, where we provide short briefs on the What’s, Why’s, and How’s of digital strategy. In this article, we’ll discuss the unique advantages and targeting capabilities of paid Facebook ads.[read more]

7 Simple Ways to Strengthen Your Hospital's Online Brand

April 27, 2016 by Michael Nicolosi

In the internet age, a hospital’s reputation is only as strong as its digital presence. Here are seven simple ways to strengthen your hospital’s online brand.[read more]

Physician Marketing Battles You’ll Never Win (and What to Do Instead)

April 27, 2016 by Stewart Gandolf, MBA

Many doctors and medical practice executives have their marketing brains on overdrive. They’re looking for new, better, improved and/or more efficient ways to attract new patients and cases.[read more]

Millennial Speak: Reaching the Next Generation of Healthcare Consumers

April 21, 2016 by Craig Fairfield, MBA

The new boom in healthcare involves those born between roughly 1982 and 2003. Not only are their numbers on the rise, but so is their purchasing power. Their lifetime value as healthcare consumers cannot be ignored.[read more]

Digital Analytics 101 for Healthcare Marketers: Mobile Ads and Click-to-Call

April 15, 2016 by Jonathan Catley

This post is part of our series, Digital Analytics 101 for Healthcare Marketers, where we provide short briefs on the What’s, Why’s, and How’s of digital strategy. In this article, we’ll discuss why mobile ads are an essential part of the healthcare marketer's toolkit.[read more]

Why Wellness Clinic Blogs Need Bylines and Bios

April 15, 2016 by Linda Dessau

In order to pass my five-point wellness clinic blog assessment, each post must include a byline and bio. Let’s look at why bylines and bios are so important, and how to make yours more effective.[read more]