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healthcare marketing

Does Your Medical Practice Website Relieve Patient Anxiety?

October 28, 2015 by Jonathan Catley

Creating the right website for your practice can relieve patient anxiety and eliminate their fear of the unknown - bringing them straight to your door.[read more]

What’s the Right “Level of Care” for Your Marketing?

July 29, 2015 by Stewart Gandolf, MBA

How do you know the “right level” for your marketing plan? How you do what’s best? What’s the right amount for budget? What’s your tolerance for risk in reaching out to an audience that doesn’t know you or how you can answer their medical need?[read more]


Beyond The Buzz: The Latest Social Media Trends For Healthcare Marketing

June 12, 2015 by Marie Ennis-O'Connor

Each year for the past seven years Social Media Examiner has released its Social Media Marketing Industry Report. The report provides valuable insights into emerging trends in social media marketing. This week, we will explore three of those key trends and how they might be leveraged for your healthcare marketing.[read more]

Really Local Healthcare Marketing

June 11, 2015 by Janet Kennedy

Tyson Downs, owner of the Titan Web Agency visited Get Social Health to talk about local marketing and social media for dentists and physicians. For the vast majority of healthcare practitioners their goal is not to be an internationally known medical thought-leader. What they want is to serve their patients, help make their communities healthy and run a successful business. To accomplish the objective, healthcare professionals need to have some online local marketing business savvy or know where to find it.[read more]

Carousel: Your New Weapon in Facebook Marketing

June 5, 2015 by Michael Sherman

While many healthcare facilities are starting to jump on the social media “bandwagon,” so is everyone else. To stand out, you really need to be creative, especially on Facebook, the world’s biggest social network. So what do you do to get attention without a tremendous amount of effort and time? The answer may just be Facebook’s New Carousel ad feature.[read more]

Has Your Practice Outgrown Your Marketing Budget?

May 28, 2015 by Lonnie Hirsch

What happens when your healthcare practice outgrows your marketing budget? How should we re-think marketing models to fit businesses that are growing? Lonnie Hirsch looks at practices that scale and the marketing models those practices use.[read more]

Becoming an Instagram Influencer: 3 Things You Need to Know

May 22, 2015 by Michael Sherman

Instagram is becoming one of the biggest social networks out there. From its photo opportunities to its video and hyperlapse features, Instagram is a social medium that no business – including ones in healthcare – should overlook.[read more]

Custom Publishing: Take Control of Your Brand

May 7, 2015 by Michael Sherman

custom publishing

In healthcare, marketing revolves around passion and realization. One very successful way to portray these attributes is through custom publishing. This medium provides a great platform for a facility to “tell its story,” build its brand, connect with potential patients and possibly even create a new revenue stream.[read more]

Benefits of Long-Form Content in Healthcare Marketing

May 27, 2014 by Michael Sherman

long-form content

Healthcare isn’t always “cut and dry.” It can take some detailed explaining to explain your point properly. Developing longer content is an excellent way to engage with readers, offer them genuine value and ultimately a rewarding experience. That experience can then lead them to read more and come back to you in the future for more information.[read more]


Beyond the Buzz: How to Plan Your Healthcare Tweets for Maximum Impact

May 16, 2014 by Marie Ennis-O'Connor

In my last Beyond the Buzz column, I shared advice on how to optimize the new Twitter profile for your healthcare marketing. I’d like to continue with the theme of healthcare marketing via Twitter this week, through sharing with you Twitter’s OwnTheMoment tool.[read more]

Strategic Planning: Find Your Core Values

April 30, 2014 by Abby Norman

core values

A healthcare organization’s core values guide all members of the healthcare system as they work to bring the best care possible to their communities. By defining core values, they can share these with patients and the mission becomes clear to all.[read more]


Why Healthcare Needs to Be Communicated in 6 Words or Less

April 29, 2014 by Todd Wolfenbarger

Succinct healthcare marketing / shutterstock

“This is now up to me.” They’re only six words. Yet those six words sum up the new era of healthcare marketing. With the advent of the Affordable Care Act (ACA), Americans are moving from healthcare participants to healthcare consumers, with the onus of responsibility and decision-making falling more and more on the individual.[read more]