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Marketing Your Medical Device to Millennials? Here's Why Mobile Matters Most

February 9, 2016 by Dan Stempel

Millennials are more plugged-in than any other generation, but that doesn’t mean that just any old digital offering is going to grab their attention — to do that, you need to market to mobile.[read more]

Six Strategies to Increase Patient Loyalty

February 8, 2016 by Stewart Gandolf, MBA

Acquiring new patients is a continuing challenge for doctors and healthcare providers, but perhaps the greater challenge—with longer-term rewards—is the ongoing effort to build trust and loyalty with existing patients.[read more]

Why Digital Marketing Is Your Best Bet for Recruiting Patients with Rare Conditions for Clinical Trials

February 4, 2016 by Dan Stempel

Recruiting patients with rare and terminal conditions presents a major challenge for CROs and patient coordinators — but digital marketing techniques can help.[read more]

A Blog Post a Day Keeps Your Patients Engaged

February 3, 2016 by Jonathan Catley

Today, when healthcare consumers have questions about their health, the internet is the first place they turn for answers. Physicians must increase their digital presence if they want to stand out online — and medical blogging is a great place to start.[read more]

7 More Social Media Tactics That Boost Engagement

February 1, 2016 by Stewart Gandolf, MBA

Early on, more than a few medical practices, providers and hospitals jumped onboard the nearest social media bandwagon because it was the trendy “thing to do.” Besides, we all know that “social media is free.” Right?[read more]

How to Optimize Your Healthcare Marketing: Common Conversion Rate Improvement Tactics

January 15, 2016 by Jonathan Catley

It doesn't matter how many prospects you address. Your online marketing success is defined by how many of those leads convert. There are many accepted tactics for improving your healthcare marketing campaign's conversion rates. Here's how to make sure that you are using them to their optimum effect.[read more]

Capture Patient and Market Insights with Social Media Listening Programs

January 14, 2016 by Jonathan Catley

For many, social media can be a double-edged sword. Users take advantage of its offered anonymity and lack of face-to-face contact to convey their true feelings about people, companies, events and more. The honesty reflected in social media postings can help healthcare organizations capture accurate patient and market insights for use in digital content creation and advertising campaigns.[read more]


Staying on top of the technology trend: 4 things to learn from young healthcare professionals

January 12, 2016 by Dennis Hung

Success in the healthcare field, like all consumer-driven business, is about marketing. That means not just attracting patients with excellent care and service, but carving out a niche in a very competitive market. In order to accomplish that, it's important to recognize new trends and technologies which coming generations bring to our culture.[read more]

Saving Healthcare Digital Marketing Budget With Google's Location Extensions

January 8, 2016 by Ben Joslin

Often the key to a well-run search campaign is not about driving more users to a landing page or web site; it is about saving money. Filtering out traffic that won’t convert to a lead, and minding the pennies is essential. Eliminating wasted visits is a key digital marketing optimization effort, and utilizing Google’s “locations extensions” will improve your paid search efforts. Here’s how.[read more]

Four Hospital Marketing Trends to Expect in 2016

January 6, 2016 by Jonathan Catley

Today’s hospital marketing strategies are very different from those of the past for one simple reason: the ever-evolving consumer. In fact, contemporary consumers are smarter than ever before, prize authenticity and transparency above all else, expect to be partners in their own healthcare, and are increasingly distrustful of brands. Sound like a tough bill to fill? It is.[read more]

Medical Apps Watch: Development, Use and Potential

January 5, 2016 by Erica Carnevale

Hundreds of medical apps are being released for healthcare every month. Yet clinicians are finding it difficult to determine how to use this cascade of applications.[read more]

Micro-Moments and Healthcare Marketing: What you Need to Know

December 18, 2015 by Jonathan Catley

Healthcare marketers, meet your newest match. They’re called micro-moments, and they’re transforming the face of marketing. Google recently shared some eye-opening statistics about this industry game-changer. Here’s what you need to know to help your hospital brand successfully navigate the brave new world of micro-moments.[read more]