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5 Areas Where Medical Practices Can Get Involved with Community Outreach

August 28, 2015 by Jonathan Catley
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Community outreach is a powerful tool for medical professionals to market their private practice in their community. Volunteering your time or donating your services or money within your city or town provides new opportunities to form relationships with local citizens.Additionally, community service is the perfect avenue for establishing...[read more]

Why Hospitals Need Social Remarketing

August 21, 2015 by Michael Sherman
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Face it: People are going to do their research when seeking a hospital or healthcare facility. It’s not a quick decision for these individuals; they’re going to be looking at multiple sites.Even if you have an easy-to-understand website, it can be tough for it to stand out in such a crowded market.That’s where social remarketing comes in...[read more]

10 Ways to Perfect Your Email Marketing

August 21, 2015 by Lonnie Hirsch
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Email marketing is a powerful healthcare marketing tool because it is relatively low cost, it’s quick and immediate, and nearly everyone uses it. That’s the easy part.The trouble is that it is increasingly difficult to do it right. The perfect email—one that is opened, read, acted upon and shared—is elusive. Frankly, devising an...[read more]

Doctors 2.0 & You #ePatient speakers on Twitter #doctors20

August 20, 2015 by Denise Silber

There are many lists of “whom to follow on Twitter” in digital health. The problem with lists is that the selection criteria are never quite right, unless of course you happen to be well-positioned on the list ;-)… Even the Nobel Prize selection committee gets its share of complaints. Recently after the appearance of a list regarding...[read more]

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On digital engagement and icebergs

August 20, 2015 by Paul Tunnah

I’ve always found pitching for projects with pharmaceutical companies fascinating – it reveals an enormous amount about the way in which people working inside these organisations think. It is never a simple case of right or wrong, but it is often a very different view to those of us on the outside.In particular, digital engagement is one...[read more]

Don't Be Fooled By Vanity Metrics With Your Healthcare Digital Marketing

August 20, 2015 by Jonathan Catley

Performance Tracking Healthcare Marketing Digital Marketing Success

If you’re looking at certain marketing metrics like impressions, clicks, or followers, it may be time to take a step back and reflect: are you placing all of your focus on vanity metrics, or are you actively monitoring the key performance indicators that impact your healthcare business?[read more]

How Does Your Medical Device (Digital) Marketing Support Your Sales Force?

August 19, 2015 by Dan Stempel

When rushing to equip your medical device marketing support with the latest digital apps, you want to ensure your digital marketing efforts are aligned with your overall sales and marketing objectives.[read more]

2015 Trends for Rural Hospitals and Rural Healthcare

August 18, 2015 by Moira O'Connell

According to the NC Rural Health Research Program there have been 56 rural hospital closures since 2010. The reasons behind the closures may vary but the message rings true, rural hospitals are struggling and something needs to be done. From difficulties implanting new HER systems to the re-evaluation of Medicare reimbursements, rural hospitals are looking for new ways to stay afloat. We’ve selected 4 trends that we’ve seen buzzing in the rural healthcare sector this year and that have been helping rural hospitals make the changes they need to succeed.[read more]

Have You Checked Your Hospital Yelp Listing Lately?

August 18, 2015 by Stewart Gandolf, MBA

Hospitals in Yelp

The crowd sourcing, user-review site Yelp has emerged as a regular reference check for people looking for hospitals, doctors, urgent care, dentists and other health and medical businesses.[read more]

20 Doctors You Should Be Following on Twitter

August 14, 2015 by Jonathan Catley
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Twitter can be the ideal platform for a physician to offer meaningful, relevant information to patients and colleagues. Getting started is the hardest part, but looking to others who have succeeded on Twitter can be a good way to draw inspiration. These 20 doctors are burning up their Twitter feeds and attracting massive followings—each in their unique way.[read more]

Humor: An Underused Tool in Healthcare Marketing

August 14, 2015 by Michael Sherman

The world of healthcare can be a very serious and delicate topic for discussion.Sharing positive messages with your audiences is fine and dandy, but your competition is probably doing the same.Don’t get lost in the crowd. One “out-of-the-box” idea to make your facility stand out is the use of humor. People love laughing – it makes them...[read more]

Thinking Forward: Taking Your Hospital Brand to the Next Level

August 12, 2015 by Lonnie Hirsch

A truly excellent crystal ball—with the ability to accurately foretell the future of hospital branding—is practically nonexistent. While hindsight is 20/20, looking beyond the horizon and trend spotting in marketing are clouded by the near-constant change in healthcare.[read more]