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The Three Cs of Physician Reputation Management

May 19, 2016 by Tracy Knight

Have you ever Googled your name or the name of your medical practice and observed the top-ranking search results? Well, it’s safe to say that your patients have. Recent estimates confirm that eight in 10 patients report searching online for health-related information, and some even suggest that 62 percent of patients use third-party health ratings sites to compare and select their physicians. The problem, for doctors at least, is that upwards of half don’t have a strategy or conduct activities to manage their online reputations on these sites and elsewhere across the internet. Learn how to not be silent and on the sidelines when it comes to reputation management and how to make your online presence count.[read more]

For Medical Websites, User Experience Can Matter Even More than Patient Trust

May 19, 2016 by Dan Stempel

New research suggests that easy navigation and accessibility are more important to patients than reputability.[read more]

Improving Your Medical Practice's Web Presence

May 17, 2016 by Michael Nicolosi

To increase the visibility of your medical practice, building a strong “web presence” across multiple digital channels is essential.[read more]

Why TV Ads Might Not Be the Most Effective Use of Your Medical Practice’s Marketing Dollars

May 15, 2016 by Michael Nicolosi

In order to get the highest return on their marketing spend, physicians need to adapt their advertising strategies to meet patients where they are — and that’s online.[read more]

Digital Analytics 101 for Healthcare Marketers: Local Search Optimization

May 13, 2016 by Jonathan Catley

This post is part of our series, “Digital Analytics 101 for Healthcare Marketers,” where we provide short briefs on the ins and outs of digital strategy. In this article, we’ll discuss why local search optimization is critical for bolstering online visibility, and how you can use it to attract new patients in your area.[read more]

Why Healthcare Marketers Shouldn't Only Be Targeting Millennial Patients Online

May 11, 2016 by Jonathan Catley

For healthcare marketers, tech-obsessed millennials have become the primary target for digital ad campaigns — but they're not the only demographic that’s online...[read more]

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How to Best Manage the Good Name of a Hospital

May 8, 2016 by Joe Chierotti

A hospital's online reputation is complex and can be difficult to maintain control over. Knowing the best practices for hospital reputation management is a start. Here, we examine four ways hospitals can get started with online reputation management.[read more]

10 Conversion Boosters for Physician Websites

May 4, 2016 by Michael Nicolosi

For physicians, even the most effective digital ad campaign won’t do much good if it’s funneling patients to a sub par website.[read more]

Physician Reviews and the Essence of Consumer Healthcare Marketing

May 4, 2016 by Stewart Gandolf, MBA

An important force that distinguishes the former provider-centric system from today’s patient-centric world is what consumer healthcare marketing regards as “the voice of the customer.”[read more]

Digital Analytics 101 for Healthcare Marketers: Facebook Ads

April 29, 2016 by Jonathan Catley

This post is part of our series, Digital Analytics 101 for Healthcare Marketers, where we provide short briefs on the What’s, Why’s, and How’s of digital strategy. In this article, we’ll discuss the unique advantages and targeting capabilities of paid Facebook ads.[read more]

Blogging About Sensitive Topics

April 28, 2016 by Linda Dessau

I have always thought blogging is perfect for people running ‘sensitive’ businesses [such as family law and divorce], where someone may not want to admit even to themselves that they have problems. It is highly likely they will start trawling the internet for advice or to understand where they stand. A blog is a really good way to create empathy long before the reader is ready to pick up the phone.[read more]

7 Simple Ways to Strengthen Your Hospital's Online Brand

April 27, 2016 by Michael Nicolosi

In the internet age, a hospital’s reputation is only as strong as its digital presence. Here are seven simple ways to strengthen your hospital’s online brand.[read more]