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Digital Marketing Is Becoming The New Wave of Healthcare Marketing

July 25, 2016 by Stewart Gandolf, MBA

What exactly is “digital healthcare marketing?” Does it mean that your dentist is on Facebook by posting before and after snapshots in an online Smile Gallery? Will your orthopedic surgeon share videos of patients that have made a miraculous recovery from a partial knee replacement?[read more]

5 Health Networks with Great Video Content

July 20, 2016 by Jonathan Catley

Video content has established itself as a vital tool for healthcare providers looking to reach patients; here are five healthcare systems that have made the most of the medium.[read more]

Get Your Healthcare Practice’s Website Mobile-Ready

July 19, 2016 by Practice Builders

If you’re not getting your healthcare practice a separate mobile site, your healthcare marketing plan is significantly behind the current online marketing trends.[read more]

Using Vine to Juice Up Your Hospital or Medical Marketing

July 18, 2016 by Stewart Gandolf, MBA

You know Vine. It’s the micro-video-sharing service that hospitals and medical marketing folks can use for visual spice in social networks including Twitter and Facebook.When Vine first emerged many people wondered if there was a useful marketing purpose when confined to creating little looping video clips of less than six seconds. It’s...[read more]

Why is it Important to Get Your Practice on the Social Media Bandwagon?

July 14, 2016 by Practice Builders

Statistics say that nearly 80% of US adults use the Internet and approximately 60% belong to at least one networking site. Even though healthcare providers are aware of the rising use of social media by patients, many are still reluctant to embrace it.Opportunities brought by online platforms represent a new frontier in medicine, as it...[read more]

Healthcare Consumerism: Marketing’s New Imperative

July 7, 2016 by Stewart Gandolf, MBA

The concept of consumerism in healthcare delivery is a page from the retail world. Although it predates the Affordable Care Act—a major driver in consumerism—it’s a trend that has gained significant traction with health systems, hospitals and medical practices. And, by most indicators, healthcare consumerism is rapidly becoming a top...[read more]

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5 reasons why patient engagement is critical for pharma

July 5, 2016 by Paul Tunnah

If your read my posts on a regular basis you will have already picked up that I think patient engagement – proper two-way dialogue and not just didactic communication – is critical for a successful pharmaceutical industry. So here are my top 5 reasons why patient engagement is critical for pharma.1. ReputationThe products made by the...[read more]

Twitter – A Vital Digital Intelligence Tool for Your Social Media Strategy

June 25, 2016 by Practice Builders

With millions of users and over 500 million tweets being sent each day, Twitter presents a great opportunity to healthcare providers to reach a global audience of new and existing patients. No wonder Twitter is increasingly gaining acceptance as a medium for instantaneous scientific dialogue. Going by the official statistics, Twitter...[read more]

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How Can You Reduce Workplace Stress In 2016?

June 24, 2016 by Ryan Kh

Has the first half of 2016 been hectic, with chaotic deadlines, pressured meetings and demanding workloads?That’s not unusual. Being a CEO means you can be dragged into multiple endeavors at once. And continuing to push may feel like a necessity more than an option. However, the constant pressure can stress your body and mind and even...[read more]

Generation Jones: Marketing Healthcare to Young Baby Boomers

June 24, 2016 by Tracy Knight

While some debate still lingers about what exactly to call “young” Baby Boomers—those born between, say, 1955 and 1964—universally known and accepted is this segment’s unprecedented impact on the healthcare industry, and its critical importance to healthcare marketers as a result.In terms of size, income, and standard of living, this...[read more]

How to Take Advantage of the Medical Industry's Underinvestment in Local Search

June 22, 2016 by Jonathan Catley

Local search is still a relatively untapped source of new patients — here’s how medical marketers take advantage of this fact.As the internet continues to play an increasingly important role in the new path to treatment, digital marketing has emerged as the most effective means for getting new patients through the door. And yet, the vast...[read more]

Facebook for Doctors: Medical Practice Marketing Benefits

June 17, 2016 by Stewart Gandolf, MBA

vlsoft / Shutterstock.comThere’s something addictive about Facebook. At least some people I know will dip into the social stream several times a day. Not everyone, of course, but with over 150-million monthly active users in the US alone, that’s better than half the adult population.And, as you’re probably aware, Facebook has more than 1...[read more]

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