Sign up | Login with →

Social Media

How to Engage Patients and Gain Online Visibility

September 27, 2016 by Practice Builders

The process of finding a healthcare provider has undergone a drastic revolution and is no longer dependent on just word-of-mouth marketing. More and more people are now turning to the Internet to make their health decisions. Before visiting a doctor for the first time, patients now conduct a thorough analysis of a physician’s online...[read more]

Using Facebook for Clinical Trial Recruitment

September 26, 2016 by Jonathan Catley

Facebook’s advanced targeting capabilities and enormous user base make it an ideal tool for effective and efficient clinical trial recruitment.As pharmaceutical companies increasingly turn to digital media for clinical trial recruitment, it’s important they seek out channels that allow for targeted advertising, efficient scaling of...[read more]

Even More Proof That Google Deserves Your Medical Marketing Dollars

September 19, 2016 by Jonathan Catley

As if you needed any more evidence that Google dominates digital advertisement in the medical space, recent statistics have surfaced that only solidify the search engine’s importance to your medical marketing efforts.It’s safe to say that digital advertising has completely revolutionized the patient path to treatment, and nobody has...[read more]

Resolving Duplicate SEO Problems for Healthcare Systems with Multiple Locations

September 15, 2016 by Jonathan Catley

 Healthcare systems with multiple locations are at risk of being penalized by Google for duplicate content — here’s how to avoid damaging your online visibility.Businesses with multiple locations all face a similar challenge: unless they make a concerted effort to differentiate the web content on each branch’s microsite, Google...[read more]

How Hospital Marketing is Thinking Beyond the Ivory Tower

September 14, 2016 by Stewart Gandolf, MBA

In the 500-plus years since the Middle Ages, hospital marketing has only recently changed its perspective and community relationship.Back in the day—when nobility wanted to build a castle—they took the high ground above the village. Ancient cathedrals and churches would also pick the elevated or center-city real estate. It was...[read more]

A Better Patient Experience Starts With a Better Online Experience

September 9, 2016 by Practice Builders

Mobile apps, Internet consulting, social media, emails and custom websites have brought a paradigm shift in the healthcare services. Patients seek nothing less than the best – in terms of healthcare services or digital experiences.[read more]

Social Media and HIPAA Compliance: What Medical Professionals Should Know

September 1, 2016 by Jonathan Catley

Social media is fast becoming one of the most impactful marketing channels for medical professionals; however, HIPAA regulations must be taken into account.More than ever before, medical professionals are using social media every day in both their personal and professional lives. And of course this isn’t a bad thing: physicians, nurses,...[read more]

How to Choose the Right Social Media Platforms for Your Practice

August 30, 2016 by Practice Builders

While hashtags and emojis may seem far removed from the daily business of helping patients, the truth is many of your current and potential patients are on social media, and it’s too direct of a marketing strategy to ignore. Adding social media to your repertoire of healthcare marketing strategies can help drive traffic to your site and...[read more]

Social Video Moves that Healthcare Marketing Shouldn’t Miss

August 25, 2016 by Stewart Gandolf, MBA

In healthcare marketing, video for social media has got to be one of the fastest moving and important trends. Don’t miss these recent upgrade moves by three of the biggest social platforms.If the rapid growth and popularity of social media has been amazing, the social video trend is downright explosive. Hospital and healthcare marketing...[read more]

Zebras and oxpeckers: Why resident physicians and social media need each other

August 19, 2016 by Doximity Blog

Do you remember learning about mutualistic symbiotic relationships in fifth-grade biology? The zebra and the oxpecker bird, the bee and the flower, and the bacteria in the human digestive tract, wherein two distinct groups mutually benefit from the relationship in a way not possible on their own.In today’s complex healthcare jungle, a...[read more]

How to engage your patients on social media – without violating HIPAA!

August 17, 2016 by Practice Builders

No business can afford to go without a social media presence in today’s competitive market, and your healthcare practice is no exception. But unlike the local movie theater or candy store, your healthcare practice has a big hurdle to jump when using this powerful marketing tool: HIPAA compliance.What is HIPAA, and what does it have to do...[read more]

5 medical marketing strategies that you can implement right now

August 12, 2016 by Practice Builders

When it comes to marketing your medical practice, you have a lot of choices. There are so many strategies you can use – including using medical marketing companies – to connect with patients. Most physicians don’t know where to start. But medical marketing is crucial to the success of your practice, which is why we want to show you some...[read more]

levitra online