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Zebras and oxpeckers: Why resident physicians and social media need each other

August 19, 2016 by Doximity Blog

Do you remember learning about mutualistic symbiotic relationships in fifth-grade biology? The zebra and the oxpecker bird, the bee and the flower, and the bacteria in the human digestive tract, wherein two distinct groups mutually benefit from the relationship in a way not possible on their own.In today’s complex healthcare jungle, a...[read more]

How to engage your patients on social media – without violating HIPAA!

August 17, 2016 by Practice Builders

No business can afford to go without a social media presence in today’s competitive market, and your healthcare practice is no exception. But unlike the local movie theater or candy store, your healthcare practice has a big hurdle to jump when using this powerful marketing tool: HIPAA compliance.What is HIPAA, and what does it have to do...[read more]

5 medical marketing strategies that you can implement right now

August 12, 2016 by Practice Builders

When it comes to marketing your medical practice, you have a lot of choices. There are so many strategies you can use – including using medical marketing companies – to connect with patients. Most physicians don’t know where to start. But medical marketing is crucial to the success of your practice, which is why we want to show you some...[read more]

6 Best Practice Traits You Want in a Healthcare Advertising Agency

August 6, 2016 by Stewart Gandolf, MBA

From a five-mile-high perspective, there are two kinds of relationships between a client and a healthcare advertising agency. Let’s label the first type a “vendor” relationship. In this arrangement, the client—a medical practice or hospital, for example—intends to buy specific ad agency services much as they might order and restock...[read more]

Digital Marketing Is Becoming The New Wave of Healthcare Marketing

July 25, 2016 by Stewart Gandolf, MBA

What exactly is “digital healthcare marketing?” Does it mean that your dentist is on Facebook by posting before and after snapshots in an online Smile Gallery? Will your orthopedic surgeon share videos of patients that have made a miraculous recovery from a partial knee replacement?[read more]

5 Health Networks with Great Video Content

July 20, 2016 by Jonathan Catley

Video content has established itself as a vital tool for healthcare providers looking to reach patients; here are five healthcare systems that have made the most of the medium.[read more]

Get Your Healthcare Practice’s Website Mobile-Ready

July 19, 2016 by Practice Builders

If you’re not getting your healthcare practice a separate mobile site, your healthcare marketing plan is significantly behind the current online marketing trends.[read more]

Using Vine to Juice Up Your Hospital or Medical Marketing

July 18, 2016 by Stewart Gandolf, MBA

You know Vine. It’s the micro-video-sharing service that hospitals and medical marketing folks can use for visual spice in social networks including Twitter and Facebook.When Vine first emerged many people wondered if there was a useful marketing purpose when confined to creating little looping video clips of less than six seconds. It’s...[read more]

Why is it Important to Get Your Practice on the Social Media Bandwagon?

July 14, 2016 by Practice Builders

Statistics say that nearly 80% of US adults use the Internet and approximately 60% belong to at least one networking site. Even though healthcare providers are aware of the rising use of social media by patients, many are still reluctant to embrace it.Opportunities brought by online platforms represent a new frontier in medicine, as it...[read more]

Healthcare Consumerism: Marketing’s New Imperative

July 7, 2016 by Stewart Gandolf, MBA

The concept of consumerism in healthcare delivery is a page from the retail world. Although it predates the Affordable Care Act—a major driver in consumerism—it’s a trend that has gained significant traction with health systems, hospitals and medical practices. And, by most indicators, healthcare consumerism is rapidly becoming a top...[read more]

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5 reasons why patient engagement is critical for pharma

July 5, 2016 by Paul Tunnah

If your read my posts on a regular basis you will have already picked up that I think patient engagement – proper two-way dialogue and not just didactic communication – is critical for a successful pharmaceutical industry. So here are my top 5 reasons why patient engagement is critical for pharma.1. ReputationThe products made by the...[read more]

Twitter – A Vital Digital Intelligence Tool for Your Social Media Strategy

June 25, 2016 by Practice Builders

With millions of users and over 500 million tweets being sent each day, Twitter presents a great opportunity to healthcare providers to reach a global audience of new and existing patients. No wonder Twitter is increasingly gaining acceptance as a medium for instantaneous scientific dialogue. Going by the official statistics, Twitter...[read more]

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