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Why PPC Should Be a Long-Term Process For Healthcare Companies

November 21, 2015 by Jonathan Catley

We get it. You want leads now. Your business depends on it. When marketers often explain the differences between Pay-Per-Click advertising (PPC) and Search Engine Optimization (SEO), they’ll say that SEO is a long-term process and PPC can get you leads now. While this is true, I think it’s the wrong way to think about PPC.[read more]


Who is responsible for patient engagement within pharma?

November 10, 2015 by Paul Tunnah

As someone spending a lot of time working with clients on both digital communication and patient engagement, there are often remarkable parallels between the two. Of course, patient engagement is frequently digital, but I’m talking more about the parallels in how pharmaceutical companies structure themselves to deliver in these areas.We...[read more]

Healthcare Marketing to the Millennial Mindset

October 28, 2015 by Tracy Knight

As a generation that has grown up in the Information Age, Millennials can't help having short attention spans. If you're a healthcare marketer targeting this group, how do you break through and connect?[read more]

Digital Patient Recruitment Tips the Scales for Clinical Trials

October 20, 2015 by Dan Stempel

In January 2015 a Forbes Pharma and Healthcare contributor posted an article asking the burning question, “How Can We Encourage Participation in Clinical Trials?” In it, author Judy Stone sited many of the statistics which have become all too familiar to those involved in clinical trial marketing today - lack of physician support,...[read more]

How to Use Facebook to Build Your Practice

October 18, 2015 by Jonathan Catley

Facebook is one of the most popular marketing tools available to business owners and professionals, including physicians. In fact, DMR reports than more than 72 percent of adults who use the internet visit Facebook at least once each month. With such a large potential audience, your practice cannot afford to ignore this resource. To...[read more]

Colleen Young x 2 = #hcsmca: Maths and Health

October 18, 2015 by Colleen Young

By @ColleenYoung and @colleen_young @colleen_young@colleen_young: On Twitter a mere underscore differentiates our identities. Remove the underscore from my Twitter handle @colleen_young and you’ll meet @ColleenYoung, a maths teacher in the UK, interested in great methods and resources for learning. Colleen kindly reroutes any misdirected...[read more]

How to Handle Social Media Criticism

October 16, 2015 by Michael Sherman

In today’s digital world, everyone has a voice and everyone has an opinion.While some of your social media followers may praise or thank you for the services you provide, there are always those consumers who will have something not so nice to say about you. For healthcare providers, poor reviews can be especially impactful, as 88% of...[read more]

How many self-employed research associates does it take to change a light bulb?

October 15, 2015 by David E Williams

I loved LinkedIn. I really do. The connections I’ve made on the platform have been useful for professional networking. I often use it to find industry experts, research job candidates, share updates, and learn about new topic areas.I get quite a few requests to connect, probably because I include my LinkedIn profile on this blog. I check...[read more]

How to Get More Mileage out of your Healthcare Content

October 14, 2015 by Jonathan Catley

With so much buzz surrounding the huge role of content marketing in reaching today’s healthcare consumers, one critical factor is often overlooked: the importance of quality over quantity. Sure, it’s easy to barrage your readers with a “hit or miss” stream of content, but is this the most effective approach? Simply put: no. Earlier in...[read more]

What Healthcare Professionals can Learn from Sales People

October 14, 2015 by Dennis Hung

Healthcare professionals have a lot of experience talking to patients, but they don't always have the training to actually carry out sales and marketing. As a provider, you want to do what's best for your patients and your business at the same time. Learning from salespeople about how to increase brand awareness and find new prospects...[read more]

20 Hospitals Using Twitter to Attract, Engage and Retain Patients

October 13, 2015 by Jonathan Catley

As you well know, social media has become an essential platform for companies to promote their services and communicate with potential and existing customers. Most businesses have come to realize the importance of interacting with users across social media, and hospitals are no exception.According to a study from Demi & Cooper...[read more]


The difference between doctors, patients and campaigns

October 12, 2015 by Paul Tunnah

I was recently invited to take part in panel discussion on the value of networking and how to do it effectively. It’s not something I consider myself to be an expert in (in fact I wouldn’t refer to myself as an expert in anything!), but it is something I enjoy, although I would simply describe it as being interested in people.One of the...[read more]