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PPC Marketing Dos and Don’ts for Healthcare Professionals

December 13, 2016 by Rehan Ijaz

Pay-Per-Click marketing can be a very effective way for healthcare professionals to generate business. It can also be very expensive if it isn’t done properly.WordStream published a very insightful post on the state of PPC marketing in the healthcare industry. They discussed some of the new unique challenges healthcare companies face,...[read more]

Digital Ad Messaging Tips and Tricks for Medical Marketers

December 6, 2016 by Jonathan Catley

Today’s healthcare consumer is looking for personalized, actionable experiences online —here’s how to make sure your ads meet their expectations.As the internet’s role in the path to treatment has expanded in recent years, the opportunity for medical practices and hospitals to attract new patients has grown in step. Last year,...[read more]

7 steps to get started using YouTube for your healthcare practice

December 5, 2016 by Practice Builders

YouTube is an ideal place to invest your practice’s social media energies: It’s operated by Google, has 1 billion users and is another way to drive traffic to your site. It can be daunting, though, because video requires more work up front. Here are some manageable steps get your healthcare channel started:1. Determine your audience. Who...[read more]

Digital Marketing Best Practices for Vein Clinics

November 9, 2016 by Jonathan Catley

When it comes to digital marketing for vein practices, some strategies are more effective than others.Over the past decade, the internet has completely transformed the process of how people seek out medical information and make decisions about treatment. Today, more than 77% of patients conduct health-related searches online, and Google...[read more]

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How Healthcare Professionals Can Deal With Negative Reviews

November 4, 2016 by SocialMktgFella

Even if a particular patient is unreasonable, the effort you put into dealing with a negative review will be noticed by others and viewed as positive.[read more]

Social Media: 23 All-Time Tips and Techniques for Doctors

November 3, 2016 by Stewart Gandolf, MBA

In somewhat random order, here are nearly two dozen timely social media tips and techniques to grow your online audience, community, and influence. The marketing benefits of social media for doctors, medical practices, and hospitals are significant.It seems as if nearly everyone with a smartphone is addicted to one or more social media...[read more]

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Welcome to the age of the patientpreneur

November 2, 2016 by Paul Tunnah

The modern pharmaceutical industry, now accounting for annual sales of over one trillion dollars, started from humble roots in the late 19th and early 20th century.Companies that are now global leaders and household names in this sector, like Johnson and Johnson or Pfizer, can trace their roots back to pharmacists looking to scale their...[read more]

4 Reasons Data-Smart Medical Marketing is a Winner

October 19, 2016 by Stewart Gandolf, MBA

Only a few segments of the medical marketing industry have embraced the “big data” advantages. Some health systems, hospitals, and the larger provider practices are now willing and able to collect and use data-smart information for marketing.There was a time when only the biggest industry organizations could draw down on healthcare data...[read more]

5 Search Engine Marketing Tips for Medical Practices

October 18, 2016 by Jonathan Catley

As medical marketing competition continues to heat up, healthcare organizations need to up their digital advertising game if they want to see a solid ROI.The ever-increasing role of digital media in the patient path to treatment represents a huge opportunity for medical marketers looking to generate new revenue for their practices while...[read more]

Likes, Fans and Followers: 5 Ways to Create a Winning Facebook Page for Your Hospital

October 12, 2016 by Wax Custom Communications

If the ultimate goal of your social media efforts is to drive more traffic through your doors, there’s no better way to do it than with a well-thought-out Facebook strategy.Here’s how: Get the word out. Let everyone know you’re on Facebook. Start by creating an easy-to-remember URL that directs visitors to your Facebook page (e.g., www....[read more]

Explore the Benefits of Creating an Online Community for Your Practice

October 11, 2016 by Practice Builders

In today’s digital world, being a member of online communities is essential for engaging patients with your brand. Establishing and maintaining online relationships via online communities is critical to the success of your practice.What exactly is an online community? An online community is an interactive platform where two-way...[read more]

How to Make SEO Work for Your Dental Practice

October 7, 2016 by Practice Builders

For your dental practice to succeed, you want to ensure you’re attracting new patients to your practice. But in the age of the Internet and an ever-expanding online market, it may feel like a challenge.While there is a surge of competition in the online market, there are steps you can take to ensure your practice attracts new patients....[read more]

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