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Physician Liaison Programs - Critical to Practice Growth

July 2, 2015 by Janet Kennedy

A shocking statistic - a specialty medical practice can depend on patient referrals for as much as 60% - 90% of their business. That makes an active, productive physician liaison program integral to a successful practice. Joining Get Social Health is Amanda Chay, Director of the Physician Liaison program at White Coat Designs, a healthcare marketing, web design and social media firm. Amanda was very gracious in sharing her insights and experience in what goes into creating and managing a physician liaison program.[read more]

Social Media and Healthcare: Creating a Healthy Relationship

June 24, 2015 by Moira O'Connell

In the realm of healthcare, consumers are taking to Google and crowd-source review websites, such as Yelp, to learn about healthcare providers and find hospitals in their area. Don’t shy away from a perfect opportunity to connect with your patients. Remember, having a strong online presence is crucial for growth in the modern healthcare world. A good social media presence generates brand knowledge and can be used to gauge patient satisfaction and boost patient loyalty.[read more]

Summer: The Best Season for Healthcare Marketing

June 23, 2015 by Michael Sherman

Instead of doing what everyone else is doing, why not use these summer months to your advantage? They’re a great way to stand out because there is less noise and traffic online. If you are a healthcare facility, why not put a health spin on trending topics or run a competitive health campaign?[read more]

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Mobile Medicine: Apps To Manage Your Health

June 17, 2015 by Nik Donovic

Apps are changing the way we manage our health. This piece explores a few different apps that may help you live a healthier life.[read more]

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Effective Healthcare Requires a Social Approach

June 15, 2015 by Paul Tunnah

We all know that the healthcare ecosystem is a highly fragmented space, encompassing all manner of different stakeholders, commercial and non-commercial. However, it strikes me that we still tend to view healthcare solutions in a rather two-dimensional way. The challenge for healthcare is to drive the right sociological change alongside the technological advancement. We need doctors, carers, family/friends and so on to all work collaboratively with each other, harnessing the power of technology and big data, to deliver a 360 degree solution built around the patient.

We all know that the healthcare ecosystem is a highly fragmented space, encompassing all manner of different stakeholders, commercial and non-commercial, including healthcare providers (doctors, nurses etc.), regulators, payers, technology players, pharmaceutical companies, device/diagnostic companies and, of course, the patient and...[read more]

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Beyond The Buzz: The Latest Social Media Trends For Healthcare Marketing

June 12, 2015 by Marie Ennis-O'Connor

Each year for the past seven years Social Media Examiner has released its Social Media Marketing Industry Report. The report provides valuable insights into emerging trends in social media marketing. This week, we will explore three of those key trends and how they might be leveraged for your healthcare marketing.[read more]

Really Local Healthcare Marketing

June 11, 2015 by Janet Kennedy

Tyson Downs, owner of the Titan Web Agency visited Get Social Health to talk about local marketing and social media for dentists and physicians. For the vast majority of healthcare practitioners their goal is not to be an internationally known medical thought-leader. What they want is to serve their patients, help make their communities healthy and run a successful business. To accomplish the objective, healthcare professionals need to have some online local marketing business savvy or know where to find it.[read more]

Disruptions on the Yellow Brick Road II

June 5, 2015 by Christine Kapsa, NP, DNP

Disruptors and “creative” destroyers blew through American health care like EF5 tornadoes blow through the prairies, starting about a decade ago. Electronic health records are the Winged Monkeys of Medicine. They’ve taken the stuffing out of physicians, dented trust patients had in providers and hijacked the pleasures of caregiving.[read more]

Carousel: Your New Weapon in Facebook Marketing

June 5, 2015 by Michael Sherman

While many healthcare facilities are starting to jump on the social media “bandwagon,” so is everyone else. To stand out, you really need to be creative, especially on Facebook, the world’s biggest social network. So what do you do to get attention without a tremendous amount of effort and time? The answer may just be Facebook’s New Carousel ad feature.[read more]

How Technology Is Affecting Healthcare

June 3, 2015 by Keith Tully

We are discovering new and more innovative ways to operate and fix health issues every day. The days of saws and axes are fading and the days of lasers and gadgets are arriving. Here are just a few ways that technology is revolutionizing healthcare.[read more]

Using Social Media to Build Your Facility’s Credibility

May 29, 2015 by Michael Sherman

Social media can be an incredibly powerful marketing tool because your messages can potentially reach a large amount of people instantly. What works for industries like retail and hospitality – exaggerations and big adjectives – won’t work well for those of us in the healthcare industry, however.[read more]

Interview With Giovanna Marsico, on Patients and Digital Tools #doctors20

May 26, 2015 by Denise Silber

Giovanna Marsico, founder of CancerContribution has been one of the early supporters of Doctors 2.0 & You. She will return to speak about Patient Advocacy and the Use of Social Media on June 4th in a Giovanna Marsicosession with panelists from Europe, the US, and Africa. Denise Silber interviewed Giovanna prior to the event.[read more]