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Digital Analytics 101 for Healthcare Marketers: Facebook Ads

April 29, 2016 by Jonathan Catley

This post is part of our series, Digital Analytics 101 for Healthcare Marketers, where we provide short briefs on the What’s, Why’s, and How’s of digital strategy. In this article, we’ll discuss the unique advantages and targeting capabilities of paid Facebook ads.[read more]

Blogging About Sensitive Topics

April 28, 2016 by Linda Dessau

I have always thought blogging is perfect for people running ‘sensitive’ businesses [such as family law and divorce], where someone may not want to admit even to themselves that they have problems. It is highly likely they will start trawling the internet for advice or to understand where they stand. A blog is a really good way to create empathy long before the reader is ready to pick up the phone.[read more]

7 Simple Ways to Strengthen Your Hospital's Online Brand

April 27, 2016 by Michael Nicolosi

In the internet age, a hospital’s reputation is only as strong as its digital presence. Here are seven simple ways to strengthen your hospital’s online brand.[read more]

How Practice Managers Can Get Physician Buy-In for Digital Marketing

April 22, 2016 by Michael Nicolosi

Digital marketing isn’t a bold, risky strategy — it can be a cost-efficient and effective way to find new patients.[read more]

How to Stay HIPAA Compliant When Using Social Media for Healthcare

April 21, 2016 by Gretchen Kalthoff

Regulations surrounding the use of social media within the healthcare industry can cause physicians to think that it’s a waste of time, however some providers are beginning to realize that there are actually enormous gains to be made from engaging in social media. Here, we look at how to make the most of social media within medical practice internet marketing while still ensuring HIPAA compliancy.[read more]

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The Value of Patient Testimonials for Doctors and Surgeons

April 19, 2016 by Jenna Cyprus
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Whether you look at it from the patient or provider perspective, testimonials are a critically important component of modern healthcare. We live in a world where customers – and in the case of medicine, patients – have access to a lot of information.[read more]

How to Market Your Practice to Millennials

April 19, 2016 by Practice Builders

With the Affordable Care Act, many young people in the United States are able to stay on their parent’s healthcare insurance until they turn 26. However, after that, many millennials are opting out of insurance coverage, healthcare included.[read more]

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A story about the pharmaceutical industry, doctors and patients

April 18, 2016 by Paul Tunnah

As a father of two small children I am familiar with the value of a good story. Every night sees a ritual take place that is repeated in family households all over the world, where bedtime books are read to ease the passage of little people into sleep.While it can be easy as a parent to tune out once you’ve read a particular favourite...[read more]

Digital Analytics 101 for Healthcare Marketers: Mobile Ads and Click-to-Call

April 15, 2016 by Jonathan Catley

This post is part of our series, Digital Analytics 101 for Healthcare Marketers, where we provide short briefs on the What’s, Why’s, and How’s of digital strategy. In this article, we’ll discuss why mobile ads are an essential part of the healthcare marketer's toolkit.[read more]

Why Wellness Clinic Blogs Need Bylines and Bios

April 15, 2016 by Linda Dessau

In order to pass my five-point wellness clinic blog assessment, each post must include a byline and bio. Let’s look at why bylines and bios are so important, and how to make yours more effective.[read more]

10 Reasons Your Healthcare Practice Should Invest in Digital Marketing

April 14, 2016 by Michael Nicolosi

There are many reasons to consider a digital healthcare marketing strategy. Here are ten of the most salient.[read more]

Why the “Mad Men” Approach to Marketing Might Not Be Best for Your Medical Practice

April 8, 2016 by Michael Nicolosi

Driving down marketing costs with highly optimized, targeted campaigns might be a better idea than generating maximum exposure.[read more]