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Top 3 Healthcare Trends of 2016

May 23, 2016 by Danyell Jones

Healthcare diagnosis in the palm of your hand, supersized health plans and hospital systems, and a focus on healthcare security are just a few of the top trends predicted for 2016 which are coming to fruition as we reach the mid-way point of the year.  Here is our list of the top 3 healthcare trends of 2016 that industry executives...[read more]

Medical Device Marketers: Let Digital DTP Turn You into a Sales Hero

May 20, 2016 by Jonathan Catley

In the past, medical device marketers have had a difficult time conveying the measurable return on their efforts. But now, thanks to digital direct-to-patient (DTP) strategies and improved lead tracking technologies, they’re starting to get a taste of the glory that has historically been reserved for the sales team.[read more]

For Medical Websites, User Experience Can Matter Even More than Patient Trust

May 19, 2016 by Dan Stempel

New research suggests that easy navigation and accessibility are more important to patients than reputability.[read more]

Choosing a Different Peer Review Vendor

May 17, 2016 by Moira O'Connell

Not all Peer Review Programs are equal. Therefore, it’s important you understand the differences from one program to another, as these differences can determine the efficiency and effectiveness in how your claims process operates.[read more]

Improving Your Medical Practice's Web Presence

May 17, 2016 by Michael Nicolosi

To increase the visibility of your medical practice, building a strong “web presence” across multiple digital channels is essential.[read more]

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Rising 21st Century Trends in Healthcare

May 17, 2016 by Ryan Kh

The future for medicine is far brighter than its past, as it should be. The 21st century is certain to usher in revolutions in the world of healthcare, as the century before it proved to do as well. For us in the meantime, it can seem like the so-called progress never materializes, but even in 2016, the seemingly future of medicine is already present.[read more]

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Brain-Machine Interfaces – New Technology in the Making

May 16, 2016 by Viatcheslav Wlassoff

Until recently, the idea of controlling our environment using our thoughts belonged to science fiction books and movies. But with the development of neuroscience in the last 30 years, this dream is becoming a reality.[read more]

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Digitized Pathology Improves Study Results and Cuts Costs

May 14, 2016 by Joseph Pierro

Ever since the invention of the microscope and the discovery of microorganisms, pathology has played a vital role in increasingly more sciences and industries. Researchers from all fields, including academic experts, research-based hospitals, and the healthcare and pharmaceutical industries, rely on information that can be gleaned from only the exhaustive, microscopic analysis of tissue samples.[read more]

America’s High Cost Healthcare Problem

May 13, 2016 by Danyell Jones

When it comes to healthcare in America, it is no secret that our system requires profound change. Currently America has a high cost healthcare problem. Healthcare costs have been increasing dramatically and substantially for years. Current healthcare spending has reached a rate which is unsustainable.[read more]

Lessons on Building a Great Ortho Team from The Avengers

May 12, 2016 by Maeghan Nicholson

Although it may seem crazy, orthopedic teams can actually learn a lot from Marvel’s hit comic book series and movie franchise “The Avengers.” The comic books and movies explore what happens when some of the world’s best superheroes join forces to fight for good. Each Avenger brings something unique to the table in terms of power, skill and expertise, and this is exactly how you should approach the process for building your orthopedic team.[read more]

Why Healthcare Marketers Shouldn't Only Be Targeting Millennial Patients Online

May 11, 2016 by Jonathan Catley

For healthcare marketers, tech-obsessed millennials have become the primary target for digital ad campaigns — but they're not the only demographic that’s online...[read more]

How Hospitals can Obtain Financing in a Challenging Environment

May 11, 2016 by Erica Carnevale

All hospitals face the challenge of financing and implementing the latest, ever-changing medical equipment while carefully managing budget dollars, but this challenge is amplified for small and rural hospitals. With higher demands from patients and an increased focus on improving the patient experience, rural hospitals must find new ways to keep up with their larger, urban counterparts when it comes to technology.[read more]