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Attracting the Attention of the Future Patient: 4 Elements to Consider When Designing Your Hospital's Website

July 30, 2015 by Jonathan Catley

The design and layout of a hospital website is critical to converting the casual Internet browser into a future patient. A website that is filled with chunks of text, is difficult to navigate, and contains extremely technical terminology could send any Internet browser running to a competitor, which results in lower website conversion rates and lost revenue for your hospital.[read more]

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Announcing the Next Chapter for HealthWorks Collective

July 29, 2015 by Robin Carey

Healthcare Dive

Today, it’s my pleasure to announce that HealthWorks Collective has been bought by Healthcare Dive, a leading publication for hospital administrators and healthcare leaders based in Washington. We’re delighted that this community can continue to flourish with new energy and leadership.[read more]

Who is Healthcare Delivery Really About?

July 29, 2015 by Tracy Granzyk MS, CPHQ

Our final session of the 2015 Telluride Experience kicks off in Napa, CA this week. Once again, the learning began by sharing the Lewis Blackman story, and we were fortunate to have Helen Haskell as part of the faculty to lead discussion after the film, along with Dave Mayer. Having been part of the team who created the film, and having viewed it more times than I can count, I am always in awe of the new ideas each viewing inspires.[read more]

What’s the Right “Level of Care” for Your Marketing?

July 29, 2015 by Stewart Gandolf, MBA

How do you know the “right level” for your marketing plan? How you do what’s best? What’s the right amount for budget? What’s your tolerance for risk in reaching out to an audience that doesn’t know you or how you can answer their medical need?[read more]

Measure What You Manage, With Caveats: Thoughts on Surgeon Ratings

July 27, 2015 by Anne Weiler

via Shutterstock

Last week, ProPublica caused a flurry by releasing a report of complication data for US surgeons. Using their database you can look up any surgeon and find how their patients fared on average for complications after surgery. As with any measure, it is fraught with controversy about both the accuracy of the data or whether we are measuring the right things.[read more]

Three Research Techniques For Patient Experience Breakthroughs

July 24, 2015 by Christopher Fox

Using fieldwork techniques from anthropology sheds light on what’s working and what’s not in ways that are hard to replicate either by making assumptions or by traditional patient satisfaction surveys. Here are three such techniques you can use to develop a nuanced picture of the patient experience at the point of care and bring clues to the surface for how to make it better.[read more]

High-Deductible Insurance and Rising Bad Debt

July 24, 2015 by Phil C. Solomon

Hospitals and physician groups are carefully watching the growing popularity of high-deductible health plans (HDHP) which result in patients taking on more of a financial responsibility for their healthcare. With the out-of-pocket costs for patients increasing due to the popularity of HDHPs, and with so few purchasers taking advantage of savings plans, the risk of bad debt and charity care increases for healthcare providers.[read more]

Doctors 2.0 and You: Conference, Community, and Medical Association #doctors20

July 22, 2015 by Denise Silber

This was my second time attending the Doctors 2.0 and You conference in Paris. My first time was last year and I plan to attend every year from now on. Why? Short answer: The people I meet, the speakers and their presentations, information on the latest trends, and the early discussions about collaborative projects all start at the conference and then continue to mature after the conference.[read more]

Internet Marketing and Healthcare’s Digital Decision Makers

July 22, 2015 by Stewart Gandolf, MBA

The profound influence of the Internet in American society is drawing healthcare marketing away from traditional communications channels. Online search and social media are the starting points for most patient health journeys, and they are major influences in the selection of doctors and hospitals.[read more]

3 Big Healthcare Trends To Watch in 2015

July 21, 2015 by Moira O'Connell

Healthcare trends from specialty pharmacy to accreditation have been gaining traction this year in the healthcare world. We have been keeping an eye on three additional healthcare trends that we expect to hugely impact the healthcare industry through the end of the year and continuing on to 2016. From ICD-10 to telehealth, let's explore these important trends and what they mean for healthcare![read more]

Should Physicians Profile Our Patients?

July 20, 2015 by Michael Kirsch

Does profiling make sense for physicians? If you are trying to reduce a certain disease that is largely restricted to one segment of the population, doesn’t it make sense to target this segment rather than everyone? Profiling in law enforcement is a very sensitive issues, particularly for minorities who have been victimized by this technique. But, if we abandon the procedure entirely, are we forfeiting a tool that could keep us all safer?[read more]

The New Rules for Successful Hospital Marketing

July 20, 2015 by Stewart Gandolf, MBA
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Marketing-savvy hospital administrators—and their tuned-in communications teams—are writing new rules for success in reaching, attracting and retaining patients. As the nation’s healthcare delivery system has become an ever-changing playing field, many of the “old rules” of marketing are less important—including more than a few that are now passé.[read more]