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Dr. Google, I'd Like You to Meet Google Insurance Co.

July 6, 2015 by Jeanne Pinder

Google Insurance Co.? It might be right around the corner. Google has been tinkering with insurance for a few years now, and its recent activities suggest more of the same. Google’s primary source of income, of course, is advertising, and a quick look at the company’s ad revenue gives a clear picture of business opportunities to come.[read more]

The 80-20 Rule and Disruptive Healthcare Professionals

July 6, 2015 by Tracy Granzyk MS, CPHQ

Those who aren’t convinced it is just good form or good karma to treat patients and/or colleagues with dignity and respect can turn to a growing body of formal research that contends bullying and incivility in the workplace has many costs, including patient safety and workforce overall well-being.[read more]

Physician Liaison Programs - Critical to Practice Growth

July 2, 2015 by Janet Kennedy

A shocking statistic - a specialty medical practice can depend on patient referrals for as much as 60% - 90% of their business. That makes an active, productive physician liaison program integral to a successful practice. Joining Get Social Health is Amanda Chay, Director of the Physician Liaison program at White Coat Designs, a healthcare marketing, web design and social media firm. Amanda was very gracious in sharing her insights and experience in what goes into creating and managing a physician liaison program.[read more]

How High-Deductible Insurance Fuels Momentous Healthcare Shifts

July 2, 2015 by Stewart Gandolf, MBA

Although the Affordable Care Act (ACA), in its final, amended version, has been the law of the land for slightly more than five years, the industry-shaking consequence of “healthcare reform,” continue to emerge almost daily. High deductibles are causing major shifts in healthcare.[read more]

Why Doctors Need To Listen To And Understand The Patient’s “Perspectives” – A True Story

July 1, 2015 by Steve Wilkins

via Shutterstock

Perhaps the most fundamental principle of “patient-centered care” is for clinicians to understand the patient’s perspective regarding key aspects of a care episode. Here’s a real life example that just happened to my wife and I that should help you understand what the patient’s perspective is…and why it matters.[read more]

What It Takes to Write a Great Case Study

July 1, 2015 by Michael Sherman

In the world of healthcare, your Case Study section could be the page that ultimately sways a potential patient. Prospects need you to demonstrate how your facility can successfully satisfy a patient’s needs.To do this, your case studies need to be both well written and well thought out. A healthcare case study shouldn’t just be about the initial experience but also the long-term effects that resulted from that initial experience.Here are a few tips to keep in mind when writing a case study for your healthcare website:[read more]

Diagnostic Reading #33: Five Must-Read Articles from the Past Week

June 30, 2015 by Erica Carnevale

It is time for another issue of Diagnostic Reading. This week we focus on the U.S. Supreme Court ruling on the Affordable Care Act, quality in radiology, patient and radiologist interactions, new Joint Commission rules, and Medicare’s slow adoption of telemedicine.[read more]

A 12-Point Checklist For Healthcare Web Content Management

June 25, 2015 by Christopher Fox

Choosing the right web content management solution can be stressful for many medical practices and hospitals. Marketing and patient education teams come to the table with a vision for how to connect with prospective and current patients. IT teams bring due caution about reliability and security into the mix. To help guide the discussion, here’s a checklist of 12 essential features you must look for when selecting a web content management system:[read more]

Social Media and Healthcare: Creating a Healthy Relationship

June 24, 2015 by Moira O'Connell

In the realm of healthcare, consumers are taking to Google and crowd-source review websites, such as Yelp, to learn about healthcare providers and find hospitals in their area. Don’t shy away from a perfect opportunity to connect with your patients. Remember, having a strong online presence is crucial for growth in the modern healthcare world. A good social media presence generates brand knowledge and can be used to gauge patient satisfaction and boost patient loyalty.[read more]

Are Wearables the Future of Clinical Trials?

June 24, 2015 by Jonathan Catley

The wearables market will be worth a whopping $12.6 billion by the year 2018, according to Statista. With the FDA now granting approval to wearable devices for use in clinical trials, this begs the question: what potential do wearables have to impact the clinical trial process? While the answer is simple ("profound"), the reality is more complex. Let’s take a closer look.[read more]

How To Find Amazing Medical Market Statistics on Physician Activities and Reimbursement

June 18, 2015 by Chen Sirkis

A few really good resources for finding medical market statistics that you can use for any purpose, including: to locate high-volume users to plan your U.S. marketing-penetration study of sales, to find key information for your market analysis, and to identify trends and usage patterns or medical procedures[read more]


A Healthier Conversation

June 17, 2015 by Edgar Wilson

Lawsuits can stem from poor doctor-patient communication. So how will EHRs change the equation--for better or worse?[read more]