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Digital Marketing Is Becoming The New Wave of Healthcare Marketing

July 25, 2016 by Stewart Gandolf, MBA

What exactly is “digital healthcare marketing?” Does it mean that your dentist is on Facebook by posting before and after snapshots in an online Smile Gallery? Will your orthopedic surgeon share videos of patients that have made a miraculous recovery from a partial knee replacement?[read more]

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Six Tips To Help You Provide Better Patient Care

July 22, 2016 by Anita Ginsburg

To ensure that you succeed as a health care professional, there are a number of ways to provide better patient care to meet each person's needs. By making simple changes with your interactions, you can excel in the industry and enhance the level of care that is provided to those who are suffering or want to improve their health.[read more]

Mid-Year Update: 4 Major Payer Trends

July 19, 2016 by Moira O'Connell

Q3 is in full swing and now is the time to look at what healthcare trends will bring us into 2017. From data security to value based payments, it has been a big year for healthcare. Here 4 of the biggest trends payers can expect to hit in Q4 and continue into 2017.[read more]

Get Your Healthcare Practice’s Website Mobile-Ready

July 19, 2016 by Practice Builders

If you’re not getting your healthcare practice a separate mobile site, your healthcare marketing plan is significantly behind the current online marketing trends.[read more]

9 Study Tips for the Medical College Admissions Test

July 15, 2016 by Ryan Kh

Congratulations on your decision to enter into med school! You’ve come a long way and are now one step closer to achieving your dreams of becoming a medical professional. Before you can get into your medical school of choice, you’ll need to take the Medical College Admissions Test (MCAT), which can be pretty daunting if you’re not...[read more]

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Challenging the Status Quo of Addiction Treatment

July 13, 2016 by Howard Wetsman

Dr. William Osler, author of “The Principles and Practice of Medicine,” is quoted as saying, “It is much more important to know what sort of a patient has a disease than to know what kind of a disease a patient has.” Most of the healthcare industry still feels that way, as evidenced by a significant shift toward maximizing and ...[read more]

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3 Universal Factors Hospital Administrations Need to Keep Nurses Satisfied

July 12, 2016 by Dennis Hung

Every hospital administration should always aim to maintain its nurses. There is a shortage of nurses and losing one will take more resources to get another.[read more]

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How A Doctor's Perception of Patients Can Impact Patient Satisfaction

July 11, 2016 by Travis Schneider

Some doctors only focus on a patient's physical health, but physicians need to pay attention to more than the physical needs of a patient. Providing care to patients is not just about why they are visiting the care center; it also deals with nurturing the patient as well. This is especially important because patient satisfaction is playing a bigger role in the medical industry.[read more]

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The Right Website To Help Your Medical Practice Soar

July 6, 2016 by Nik Donovic

Don’t let a bad website turn away potential patients and clients, but learn to build a great first impression that can help boost your numbers as well as your reputation in the field. You don’t need to be a professional web designer or skilled coder, just follow a few simple steps that will help put your practice on the map.[read more]

Speaking Up for Patient Safety

July 6, 2016 by Michael Jones

It’s happened to many of us. We show up for work, get our reports, and realize that we cannot safely perform our job under the current conditions. What can we do?A jury awarded Linda Boly, RN, $3 million for wrongful termination by Portland Oregon’s Legacy Good Samaritan Hospital last fall. A Legacy employee for 34 years, Boly lost her...[read more]

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5 Reasons to Pursue a Career in Health Administration

July 1, 2016 by Rehan Ijaz

A career in health administration can be a fulfilling way to combine administrative and management skills with improving patient outcomes. Health care experience, plus a master’s degree in health administration, could make you the perfect fit for one of many positions as a health administrator.This flexible degree can give you access to...[read more]

Guess the Weakest Link in Physician Marketing

June 27, 2016 by Stewart Gandolf, MBA

What happens when your carefully crafted healthcare marketing plan causes your phone to ring? Prospective patients are calling your office. I can hear the phone ringing now.Well all-right! Good job! Whoot. Fist pump! But wait. There’s a big problem. People are calling, but nobody is answering the phone. Oops. The designated “care...[read more]

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