Sign up | Login with →

Business

exclusive

How the Medical Marijuana Industry Is Impacting Big Pharma

April 24, 2017 by Jennifer Landis

With medical marijuana currently legal in its various forms in 28 states and upwards of 1.2 million people using this alternative to traditional medication, this trend is starting to impact the pharmaceutical industry. What impact is medical marijuana having on big Pharma and how can we expect the industry to change in the future because of this legalization?[read more]

exclusive

5 Common Social Media Mistakes Doctors Make

April 14, 2017 by Ryan Kh

Healthcare professionals across the United States are finally starting to recognize the power of social media. According to research from Demi & Cooper Advertising and DC Interactive Group, 26% of clinics and hospitals use social media to engage with existing patients and reach new ones.More doctors are starting to participate in...[read more]

exclusive

4 Reasons Substance Abuse is Driving up Healthcare Costs in 2017

April 13, 2017 by Rehan Ijaz

The rise in instances of substance abuse in the United States is having an impact on healthcare expenses. This not only increases the strain on our health system, but the added coverage that the Affordable Care Act offers results in higher policy costs for consumers as insurance companies struggle to cover the added expense, which is...[read more]

How Can Hospitals Make Patient Care and Medical Info Work Together?

March 17, 2017 by Rachelle Wilber

There used to be a day not very long ago when hospitals struggled in their efforts to communicate with one another in a way that benefited patient care. This is quickly changing. Consider the following four ways that hospitals can make patient care and medical information work together.[read more]

A Complete Guide to Patient Retention at Your Medical Practice

February 23, 2017 by Practice Builders

There is a lot of information available about how to attract new patients to your medical practice, but not much thought is given to patient retention. What most medical professionals do not seem to realize is that retaining a patient requires less time and money than acquiring a new one.In a recent patient case study, increasing the...[read more]

Physician Leadership – Improve Your Management Skills with These 7 Steps

December 27, 2016 by Michael Jones

Physicians are, in corporate parlance, the project managers of the healthcare world. They lead cross-functional teams that treat patients. However, many doctors struggle with how to manage others’ work.There are lessons from the business world that transfer to the medical field. Strong leadership focuses on establishing goals and...[read more]

exclusive

PPC Marketing Dos and Don’ts for Healthcare Professionals

December 13, 2016 by Rehan Ijaz

Pay-Per-Click marketing can be a very effective way for healthcare professionals to generate business. It can also be very expensive if it isn’t done properly.WordStream published a very insightful post on the state of PPC marketing in the healthcare industry. They discussed some of the new unique challenges healthcare companies face,...[read more]

exclusive

Healthcare Costs Involved in Finding the Right Recovery Program

December 13, 2016 by Ryan Kh

We live in a world that is inundated by drugs and alcohol. As if that were not bad enough, we are equally inundated by direct and indirect drug and alcohol positive messaging. It is as it always has been: Getting addicted to a substance is a lot easier than getting cured.In some respects, it is wrong to talk about treatment programs as...[read more]

6 Low-Cost, Highly Effective Ways to Boost Staff Morale in Your Healthcare Practice

December 6, 2016 by Practice Builders

Healthcare industry-induced stress can derail your staff’s demeanor if you aren’t continually keeping morale boosters on your radar. When your staff is happy, they’re more engaged in their jobs, friendlier to patients (who immediately sense it!) and more productive. And if a disengaged employee leaves your practice, it costs about 25% of...[read more]

How Does Your Medical Organization Handle Negative Feedback?

November 14, 2016 by Jonathan Catley

Soliciting feedback — regardless of whether it’s positive or negative — is a great way to establish a more personal connection with your patients.Ping! An email comes in. You open it and your face drops. One of your patients just posted a negative review on your Facebook page. What do you do next?Your instinct may be to ignore or delete...[read more]

10 Healthcare Marketing Trends to Watch in 2017

November 8, 2016 by Stewart Gandolf, MBA

The nation’s healthcare delivery system continues to evolve. A curious thing about trend-watching is not that trends suddenly appear. Sometimes that’s true, but not always. In fact, marketing professionals are aware of the healthcare marketing trends on our list.What is important–the significant dynamic at work here–is change....[read more]

exclusive

RN to MSN: 5 Reasons Nurses Should Pursue That Extra Degree

October 14, 2016 by Rehan Ijaz

Nurses are often the unsung heroes of healthcare. They work long hours, perform tasks most people would cringe at, and often do it all with an abundance of care and compassion. Doctors may be the ones who make the decisions but it’s the nurses who follow through with those directions and have more direct contact with patients.A...[read more]