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2 Medical Entrepreneurs Taking Marketing by Storm

April 30, 2016 by Dennis Hung

"The healthcare market is changing, and it will continue to change. If a new company is unable to keep a close eye on the trajectory of market trends and fit their marketing to their audience, that company will not be around for long."[read more]

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How to Open a New Urgent Care Center

April 28, 2016 by Jack Roberts

According to the American Academy of Urgent Care Medicine (AACUM), the number of urgent care centers in this country has increased 14 percent to 9,300 centers since 2008.[read more]

The Link Between Patient Satisfaction and Long-Lasting Relationships

April 28, 2016 by Practice Builders

The ACA has put patients at the center of healthcare services. A patient-centric healthcare approach in this digital era means a revised definition of quality in the physician-patient relationship.[read more]

7 Simple Ways to Strengthen Your Hospital's Online Brand

April 27, 2016 by Michael Nicolosi

In the internet age, a hospital’s reputation is only as strong as its digital presence. Here are seven simple ways to strengthen your hospital’s online brand.[read more]

Physician Marketing Battles You’ll Never Win (and What to Do Instead)

April 27, 2016 by Stewart Gandolf, MBA

Many doctors and medical practice executives have their marketing brains on overdrive. They’re looking for new, better, improved and/or more efficient ways to attract new patients and cases.[read more]

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HIPAA Compliance Breaches Higher Than Ever: What Are You Doing About It?

April 26, 2016 by Jenna Cyprus

In 2015, we witnessed the highest level of HIPAA compliance breaches yet, and 2016 isn’t expected to be much better. Even if you’re a small practice, you’re not immune to security breaches, and you’re probably making more mistakes than you realize. It’s essential that medical professionals make it a priority to protect themselves and their practices from such mistakes.[read more]

Physician Burnout: Healthcare’s Looming Crisis

April 26, 2016 by Danyell Jones

Physician burnout is a problem that impacts all of us. Recent studies have indicated that burnout can significantly impact a physician’s ability to provide appropriate care for their patients. Burnout can lead to lack of attention to detail, decreased communication, and impaired judgement. Physician burn out is a problem that puts both the physician and the patient at risk.[read more]

How Practice Managers Can Get Physician Buy-In for Digital Marketing

April 22, 2016 by Michael Nicolosi

Digital marketing isn’t a bold, risky strategy — it can be a cost-efficient and effective way to find new patients.[read more]

Millennial Speak: Reaching the Next Generation of Healthcare Consumers

April 21, 2016 by Craig Fairfield, MBA

The new boom in healthcare involves those born between roughly 1982 and 2003. Not only are their numbers on the rise, but so is their purchasing power. Their lifetime value as healthcare consumers cannot be ignored.[read more]

Debunking Digital Patient Recruitment Myths for Clinical Trials: Myth 3

April 19, 2016 by Jonathan Catley

When it comes to clinical trial recruitment, fiction often rules the day. In this series, we debunk some of the most common misperceptions about digital recruitment for clinical trials, and set the record straight with hard facts and actionable solutions.[read more]

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The Value of Patient Testimonials for Doctors and Surgeons

April 19, 2016 by Jenna Cyprus
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Whether you look at it from the patient or provider perspective, testimonials are a critically important component of modern healthcare. We live in a world where customers – and in the case of medicine, patients – have access to a lot of information.[read more]

How to Market Your Practice to Millennials

April 19, 2016 by Practice Builders

With the Affordable Care Act, many young people in the United States are able to stay on their parent’s healthcare insurance until they turn 26. However, after that, many millennials are opting out of insurance coverage, healthcare included.[read more]