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Hospital Administration

Attracting the Attention of the Future Patient: 4 Elements to Consider When Designing Your Hospital's Website

July 30, 2015 by Jonathan Catley

The design and layout of a hospital website is critical to converting the casual Internet browser into a future patient. A website that is filled with chunks of text, is difficult to navigate, and contains extremely technical terminology could send any Internet browser running to a competitor, which results in lower website conversion rates and lost revenue for your hospital.[read more]

Measure What You Manage, With Caveats: Thoughts on Surgeon Ratings

July 27, 2015 by Anne Weiler

via Shutterstock

Last week, ProPublica caused a flurry by releasing a report of complication data for US surgeons. Using their database you can look up any surgeon and find how their patients fared on average for complications after surgery. As with any measure, it is fraught with controversy about both the accuracy of the data or whether we are measuring the right things.[read more]

High-Deductible Insurance and Rising Bad Debt

July 24, 2015 by Phil C. Solomon

Hospitals and physician groups are carefully watching the growing popularity of high-deductible health plans (HDHP) which result in patients taking on more of a financial responsibility for their healthcare. With the out-of-pocket costs for patients increasing due to the popularity of HDHPs, and with so few purchasers taking advantage of savings plans, the risk of bad debt and charity care increases for healthcare providers.[read more]

Internet Marketing and Healthcare’s Digital Decision Makers

July 22, 2015 by Stewart Gandolf, MBA

The profound influence of the Internet in American society is drawing healthcare marketing away from traditional communications channels. Online search and social media are the starting points for most patient health journeys, and they are major influences in the selection of doctors and hospitals.[read more]

3 Big Healthcare Trends To Watch in 2015

July 21, 2015 by Moira O'Connell

Healthcare trends from specialty pharmacy to accreditation have been gaining traction this year in the healthcare world. We have been keeping an eye on three additional healthcare trends that we expect to hugely impact the healthcare industry through the end of the year and continuing on to 2016. From ICD-10 to telehealth, let's explore these important trends and what they mean for healthcare![read more]

The New Rules for Successful Hospital Marketing

July 20, 2015 by Stewart Gandolf, MBA
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Marketing-savvy hospital administrators—and their tuned-in communications teams—are writing new rules for success in reaching, attracting and retaining patients. As the nation’s healthcare delivery system has become an ever-changing playing field, many of the “old rules” of marketing are less important—including more than a few that are now passé.[read more]

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NCQA Accreditation: Failure vs. Success

July 16, 2015 by Danyell Jones

Some of the biggest Health Plans are failing accreditation, find out four distinct differentiators between those who successfully become accredited, and those who fall short[read more]

The Specialty Drug Pricing Conundrum: Caps May Raise Costs, Not Lower Them

July 15, 2015 by David E Williams

It used to require hundreds of thousands of patients taking a drug to make it blockbuster. But over the last decade drug companies have figured out that they can get to $1 billion in product sales with much smaller populations. The key: sky-high prices. So what can be done, if anything? Well, a few things.[read more]

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5 Tips for Managing Technology in Healthcare

July 13, 2015 by Jessica Oaks
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Technology in healthcare, or the digitization of healthcare, is a reality and one that is arguably streamlining things like patient intake, record sharing, patient tracking and treatment.[read more]

Concierge Medicine – For the Masses or the Elite?

July 13, 2015 by Stephen Schimpff

Is concierge medicine (also known as direct primary care, retainer-based, membership) for everyone or is it just for the rich, the 1%? Most people assume it is for the elite and cannot be afforded by the common man, the masses. That is unfortunate because in many cases it can be quite affordable. Here are three examples.[read more]

Using Social Media to Promote Your Healthcare Events

July 9, 2015 by Michael Sherman
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Every medical facility has events. Whether it’s a maternity preparation class, a wellness fair or a blood drive, hospitals and other healthcare facilities are always looking for ways to get the public involved. While each one of these events is great and can be very insightful, none of that matters if people fail to show up.[read more]

Saving Relationship Medicine with Direct Primary Care

July 8, 2015 by Stephen Schimpff

The fundamental problem in health care delivery today is a highly dysfunctional payment system that leads to higher costs, lesser quality and reduced satisfaction. It also means less time between doctor and patient with the loss of “relationship medicine.” The core problem? Price controls and regulations that reduce the trust and core interactions between doctor and patient.[read more]