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Resolving Duplicate SEO Problems for Healthcare Systems with Multiple Locations

September 15, 2016 by Jonathan Catley

 Healthcare systems with multiple locations are at risk of being penalized by Google for duplicate content — here’s how to avoid damaging your online visibility.Businesses with multiple locations all face a similar challenge: unless they make a concerted effort to differentiate the web content on each branch’s microsite, Google...[read more]

How Hospital Marketing is Thinking Beyond the Ivory Tower

September 14, 2016 by Stewart Gandolf, MBA

In the 500-plus years since the Middle Ages, hospital marketing has only recently changed its perspective and community relationship.Back in the day—when nobility wanted to build a castle—they took the high ground above the village. Ancient cathedrals and churches would also pick the elevated or center-city real estate. It was...[read more]

In the Age of Consumer-Controlled Healthcare, Digital DTP Marketing Shines

September 14, 2016 by Jonathan Catley

As patients continue to take more control of their healthcare, local, personalized medical device marketing strategies are becoming increasingly impactful. We have reached an unprecedented level of digital connectivity in the modern world that is quickly changing how we consume (and retain) information. Last year, eMarketer...[read more]

Marketing Automation, Oh My! Lessons from a Leading Health System

September 14, 2016 by Stewart Gandolf, MBA

Stewart Gandolf talks with Tanya Andreadis and Robin Ward about their upcoming presentation at the 2016 SHSMD Connections Conference on the topic: Marketing Automation, Oh My! Lessons from Leading Health Systems.[read more]

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4 Patient Monitoring Strategies to Maximize ROI of Risk-Based Contracting

September 13, 2016 by Joe McDonald

Like it or not, fee-for-service medicine is on the decline in the United States.This March, the U.S. Department of Health and Human Services reported an estimated 30 percent of Medicare payments are now — a year ahead of schedule — being disbursed via pay-for-performance models. Providers wanting a slice of this pie will...[read more]

Resident Physicians Might Not Be Underpaid After All. Here’s Why

September 13, 2016 by Doximity Blog

Residency is hard. Really hard. In fact, I completely underestimated how hard it would be. My sweet wife loves to remind me that she didn’t think I’d be able to finish it for the first 2 years. And, honestly, I thought the same.Because it’s hard, it’s common for residents to complain about it together. We all did. We sat around the...[read more]

A Better Patient Experience Starts With a Better Online Experience

September 9, 2016 by Practice Builders

Mobile apps, Internet consulting, social media, emails and custom websites have brought a paradigm shift in the healthcare services. Patients seek nothing less than the best – in terms of healthcare services or digital experiences.[read more]

What the Rise in Outpatient Care Means for Your Hospital

September 9, 2016 by Jennifer Landis

Until recently, most medical procedures required a lengthy hospital stay and a bill to match, but changes in surgical techniques have led to many of these procedures being moved to an outpatient facility. What does this shift to outpatient car mean for your hospital and the medical community as a whole?[read more]

The Importance of Physician Engagement in Value-Based Initiatives

September 8, 2016 by Stewart Gandolf, MBA

In the medical field, where hospital CEOs are often businessmen and not doctors, physicians can get left behind during the implementation of key hospital programs.[read more]

IVR Best Practices for Medical Marketers

September 8, 2016 by Jonathan Catley

Optimizing your practice’s interactive voice response system (IVR) could be the deciding factor that determines whether marketing efforts are ultimately fruitful.[read more]

Empowered Patients Demand Better Engagement from Clinical Trials

September 7, 2016 by Jonathan Catley

As healthcare consumers take more control of their path to treatment, pharma companies need to step up their level of engagement if they want to remain competitive.As digital technologies continue to shift patient and caregiver expectations, life sciences companies are attempting to ramp up their level of engagement accordingly —...[read more]

Examining Relationship Based Physician Recruitment

September 7, 2016 by Michael Jones

Physician recruitment involves several considerations, such as an evaluation of physician need across practice areas, sourcing and recruiting viable candidates, promoting the healthcare facility and community to top candidates, and ensuring a work style and culture fit. Further complicating the effort is the physician shortage, due to...[read more]

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