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The Potential (And Setbacks) of Telemedicine

November 10, 2016 by Rick Deglado

Imagine a world where sick patients can get a doctor’s care from the comfort of their living room and where physicians have the flexibility to set a schedule that fits their needs and the needs of their patients. For a growing number of doctors and patients, that scenario is a reality as telemedicine continues to grow.Telemedicine...[read more]

Digital Marketing Best Practices for Vein Clinics

November 9, 2016 by Jonathan Catley

When it comes to digital marketing for vein practices, some strategies are more effective than others.Over the past decade, the internet has completely transformed the process of how people seek out medical information and make decisions about treatment. Today, more than 77% of patients conduct health-related searches online, and Google...[read more]

10 Healthcare Marketing Trends to Watch in 2017

November 8, 2016 by Stewart Gandolf, MBA

The nation’s healthcare delivery system continues to evolve. A curious thing about trend-watching is not that trends suddenly appear. Sometimes that’s true, but not always. In fact, marketing professionals are aware of the healthcare marketing trends on our list.What is important–the significant dynamic at work here–is change....[read more]

Digitalization Transforming Healthcare: The Era of Health 2.0

November 7, 2016 by Practice Builders

If we talk about healthcare, over the last few years the most startling metamorphosis has been the digital evolution of the industry. Digital is now the first stop for healthcare consumers to search about a disease or to book an appointment with a physician.The rising volume of digital healthcare activity is reflected in the following...[read more]

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The iPad is Changing the Face of Healthcare

November 5, 2016 by John Hennings

Apple sold nearly 9.9 million iPads in the third quarter of 2016. Most of their iPads are purchased by consumers, but a growing number of healthcare companies are driving demand.There are many reasons healthcare providers are becoming more reliant on iPads. Over the next few years, these tablets are likely to revolutionize healthcare in...[read more]

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How Healthcare Professionals Can Deal With Negative Reviews

November 4, 2016 by SocialMktgFella

Even if a particular patient is unreasonable, the effort you put into dealing with a negative review will be noticed by others and viewed as positive.[read more]

Social Media: 23 All-Time Tips and Techniques for Doctors

November 3, 2016 by Stewart Gandolf, MBA

In somewhat random order, here are nearly two dozen timely social media tips and techniques to grow your online audience, community, and influence. The marketing benefits of social media for doctors, medical practices, and hospitals are significant.It seems as if nearly everyone with a smartphone is addicted to one or more social media...[read more]

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Welcome to the age of the patientpreneur

November 2, 2016 by Paul Tunnah

The modern pharmaceutical industry, now accounting for annual sales of over one trillion dollars, started from humble roots in the late 19th and early 20th century.Companies that are now global leaders and household names in this sector, like Johnson and Johnson or Pfizer, can trace their roots back to pharmacists looking to scale their...[read more]

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The role of secure mobile messaging in healthcare

November 1, 2016 by Gene Fry

Mobile messaging is changing communication in healthcare. For health professionals, mobile messaging is a fast and efficient way of managing workflows and coordinating care, while from a patient’s perspective, the platform provides a convenient and familiar line of communication with practices and caregivers.More traditional methods of...[read more]

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The New Frontier: Health in the Digital Age

October 27, 2016 by Ihor Vasyutyn

The digital age has successfully uprooted the traditional operating models of countless industries: from energy delivery to the way we buy groceries, the benefits of a connected world can be seen all around us. But what about health in the digital age? Though still in the nascent stages, digital health is making inroads that can be felt...[read more]

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What Different Nursing Degrees Do

October 25, 2016 by John Hennings

To patients, most nurses look the same. They wear scrubs, smile tenderly, and provide essential medical support everywhere from doctor’s offices to emergency rooms.However, to medical facilities, there is a world of difference between some nurses and others. There are a number of different nurse specialties and each variety requires...[read more]

Clinical Trial Recruitment Success Demands a Patient-First Approach

October 25, 2016 by Jonathan Catley

In the age of the empowered patient, engagement and education across a wide range of digital platforms is key.When it comes to patient recruitment for clinical trials, I think we can all agree that the process has become far too time-consuming and expensive. Today, approximately 29% of the time spent conducting a clinical trial is...[read more]

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