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OCR Cloud Computing HIPAA Guidance

October 10, 2016 by David Harlow

The latest OCR HIPAA guidance — on cloud computing — will probably not satisfy those who keep calling for an overhaul of HIPAA because it dates from an era when health records were kept on cuneiform tablets. However, they, like the rest of us, will have to learn to live with the latest guidance.Like other OCR publications (e.g., guidance...[read more]

How to Make SEO Work for Your Dental Practice

October 7, 2016 by Practice Builders

For your dental practice to succeed, you want to ensure you’re attracting new patients to your practice. But in the age of the Internet and an ever-expanding online market, it may feel like a challenge.While there is a surge of competition in the online market, there are steps you can take to ensure your practice attracts new patients....[read more]

Why SEO is the Vital Ingredient in Healthcare Website Design

October 6, 2016 by Stewart Gandolf, MBA

Before you do anything else, a healthcare website design must plan for Search Engine Optimization. All too often, SEO is a neglected afterthought. And just as often, a poorly performing website will need major repair work or a complete re-build. Surprisingly, it comes up often.Just the other day, a practitioner proudly asked us, “What do...[read more]

Digital Disconnect: Why Won't Clinical Trials Embrace Online Advertising?

October 6, 2016 by Jonathan Catley

Clinical trial recruiters have been slow to adopt digital advertising best practices, leading to longer enrollment periods and untenably high costs.At the end of the summer, Industry Standard Research released its Best Practices in Patient Recruitment report, in which they polled sponsors, trial sites, and CROs on a number of key...[read more]

How Technology is Driving Jobs in the Healthcare Industry

October 5, 2016 by Rick Deglado

The world as we know it has jumped onto the ever-changing ride of technology, holding fast to improved ways of living, doing, and carrying out business.The healthcare system is on that same fast-paced train, holding tight and enjoying the ride that new technology is responsible for.Throughout this article, we will focus on three main...[read more]

Why Patient Satisfaction is Key to Physician Marketing

October 4, 2016 by Stewart Gandolf, MBA

As the US healthcare delivery system becomes increasingly consumer-driven, patient satisfaction is more important than ever. Forward-thinking medical practices routinely put the patient/consumer at the center of their progressive planning.Hospitals and medical systems have the standardized HCAHPS instruments. Increasingly providers...[read more]

Want More New Patients for Your Medical Practice? Build Better Landing Pages

October 3, 2016 by Jonathan Catley

You can spend all the money in the world on your digital marketing campaign, but without quality landing pages to back up your ads, you probably aren’t going to see optimal results.So your search campaign targets all the right keywords, ensuring your ad appears at the top of the search results, reaching active patients who are ready to...[read more]

4 Ways Technology Can Increase Patient Empowerment and Improve Outcome

September 29, 2016 by Karin Ratchinsky

Advancements in healthcare have improved our understanding of diseases and how to treat them, but the largest determinants of our health are behavioral and environmental factors. Poor eating habits, physical inactivity, socioeconomic factors, access to care, or a lack of health education can trump genetic dispositions and medical...[read more]

Data De-Identification - An Easier Way to HIPAA-Compliance

September 28, 2016 by Jason Wang

Creating a HIPAA-compliant product doesn’t have to be a harrowing experience, but most teams unwittingly choose the slowest, riskiest, and most challenging path to compliance. This post seeks to shed some light on a faster and simpler approach: Data De-Identification.If you take the hard path, retrofitting an existing application to...[read more]

6 Ways to Make Your Patients Feel Special

September 28, 2016 by Practice Builders

How your patients experience your practice is a foundational aspect of your healthcare marketing strategy. A snappy website may help get patients through your doors, but whether or not you retain them and they are willing to recommend your practice depends on what happens once they step through those doors. Use these six strategies to...[read more]

How to Engage Patients and Gain Online Visibility

September 27, 2016 by Practice Builders

The process of finding a healthcare provider has undergone a drastic revolution and is no longer dependent on just word-of-mouth marketing. More and more people are now turning to the Internet to make their health decisions. Before visiting a doctor for the first time, patients now conduct a thorough analysis of a physician’s online...[read more]

Using Facebook for Clinical Trial Recruitment

September 26, 2016 by Jonathan Catley

Facebook’s advanced targeting capabilities and enormous user base make it an ideal tool for effective and efficient clinical trial recruitment.As pharmaceutical companies increasingly turn to digital media for clinical trial recruitment, it’s important they seek out channels that allow for targeted advertising, efficient scaling of...[read more]

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