By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    healthcare cybersecurity
    4 Helpful Tips on How to Protect Your Medical Practice Against Cyber Attacks
    October 24, 2021
    Health Check Diagnosis Medical Condition Analysis Concept
    6 Health Woes With Online Remedies
    January 19, 2022
    Eight Things Men Should Know About the Male Menopause
    Eight Things Men Should Know About the Male Menopause
    April 24, 2022
    Latest News
    Beyond Nutrition: Everyday Foods That Support Whole-Body Health
    June 15, 2025
    The Wide-Ranging Benefits of Magnesium Supplements
    June 11, 2025
    The Best Home Remedies for Migraines
    June 5, 2025
    The Hidden Impact Of Stress On Your Body’s Alignment And Balance
    May 22, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    healthy nursing school habits
    Healthy Habits for Nursing Student Nursing School Students
    May 24, 2024
    High Deductables
    High-Deductible Insurance and Rising Bad Debt
    July 24, 2015
    How People Are Taking Advantage of Health Deals in the Recent Recession
    February 5, 2021
    Latest News
    Top HIPAA-Compliant Messaging Apps for Healthcare Teams
    June 25, 2025
    When Healthcare Ends, the Legal Process Begins: What Families Should Know About Probate and Medical Estates
    June 20, 2025
    Preventing Contamination In Healthcare Facilities Starts With Hygiene
    June 15, 2025
    Strengthening Healthcare Systems Through Clinical and Administrative Career Development
    June 13, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Why You Should Be Present With Healthcare Social Media
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > Social Media > Why You Should Be Present With Healthcare Social Media
Social Media

Why You Should Be Present With Healthcare Social Media

Stuart Wainstock
Last updated: April 5, 2013 7:57 am
Stuart Wainstock
Share
5 Min Read
Image
SHARE

ImageHealthcare social media is a medium of communication that is here to stay.  It’s now up to you to decide how active and involved you become.  Being present with healthcare social media does not mean spending every waking hour tweeting, liking, and endorsing others in the community.  That would just be ridiculous.  Being present does mean at the very least setting up and claiming your space on the ma

ImageHealthcare social media is a medium of communication that is here to stay.  It’s now up to you to decide how active and involved you become.  Being present with healthcare social media does not mean spending every waking hour tweeting, liking, and endorsing others in the community.  That would just be ridiculous.  Being present does mean at the very least setting up and claiming your space on the major social platforms.  As a physician or medical clinic there are many reasons to have a presence on social media, here are a few of them.

Claim the First Page

Having positive information appear on the first page of a Google Search query is extremely important.  As a physician, patients and clients want to know about you.  They are curious what other patients think about your medical practice, and they have no problem heading to Google to find those answers.  When they get to that first page, hopefully what they see is correct.  One of the best ways to claim the first page of a Google Search is to take the time to register for social platforms like Twitter, Facebook, and Linkedin.  Registering on these social networks and filling out the profile information will ensure potential patients are seeing true and accurate information about you and your clinic.

More Read

Performance-Tracking-Healthcare-Marketing-Digital-Marketing-Success
Don’t Be Fooled By Vanity Metrics With Your Healthcare Digital Marketing
10 Things Hospital Leadership Need to Know About Social Media and Marketing
DocCheck – The European Social Medwork
A Primer to Personalization in Physician Marketing
Bloggers and Social Media Risk

Claim the First Page

 

Collaborate with the Community

Some physicians have the time and system in place to regularly engage with other members of the healthcare community on a daily basis.  But, the majority of doctors are still navigating the healthcare social media waters without a major time commitment.  One of the easiest ways to collaborate and connect with the healthcare community is through a tweet chat.  Carving out one or two hours a week to participate in a tweet chat will help you connect and collaborate with other members of the healthcare social media community.  Your participation in these chats will also help establish you as an authority in the field.  Here’s a great primer on getting involved with healthcare tweet chats.

Tweetchat screenshot

 

Generate New Clients

Being active on social media means connecting with other people.  Those people can be anyone around the world, in any community.  One of the wonderful things about the healthcare social media community is people are eager to connect, including potential clients.  By being present on social media there is great potential to connect with new patients who are looking for a physician with a social presence. 

Distribute Valid Information

While a free and open internet is an amazing thing, incorrect information can spread like wildfire.   As a medical practitioner utilizing social media, you can help promote and distribute the right information.  Social media users would much rather share information coming from an authority in the field rather than information coming from an unknown source.  The only issue is, if you have no social presence, users are left to distribute information from that unknown source.

Create Word of Mouth Buzz About Your Clinic

One of the cheapest and most effective forms of marketing your clinic can take advantage of is word of mouth (WOM). Making use of healthcare social media’s power to spread content is essential to harnessing the power of WOM.  Being involved in the healthcare social media arena is a great way to spread the word of the amazing things your staff and clinic are doing.

By being present on the various social media platforms you are deciding to take a stand.  You are deciding to not only take control of your social presence, but you’re advocating for the community you worked so hard to be involved in.  To what degree you are involved is totally up to you.  At the very least, get out there and show up.  How are you involved in the healthcare social media community?  Was creating a presence difficult?  Leave a comment below and let the community know.

image: social media health/shutterstock

Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

women dental care
What Is a Smile Makeover and How Much Does It Cost?
Dental health
June 30, 2025
HIPAA-Compliant Messaging Apps
Top HIPAA-Compliant Messaging Apps for Healthcare Teams
Global Healthcare Policy & Law Technology
June 25, 2025
recovering from injury
Rebuilding After Injury: Path to Physical and Emotional Recovery
News
June 22, 2025
scientist using microscope
When Healthcare Ends, the Legal Process Begins: What Families Should Know About Probate and Medical Estates
Global Healthcare
June 18, 2025

You Might also Like

Clinician and Patient with Family Member iStock_000006453996XSmall
Social Media

TEDMED Great Challenges: Improving Medical Communication-Part 2

March 12, 2013

Tweetup at the AHLA Annual Meeting in Boston

June 22, 2011
Image
Social Media

What Healthcare Marketers Need To Know About Pinterest’s Revised Terms of Service

April 6, 2012
Photo courtesy of NW AHEC
Health ReformHome HealthMobile HealthSocial Media

Healthcare Hackathon for Caregivers

April 24, 2015
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?