3 Reasons For Healthcare Professionals To Use Social Media

April 2, 2012
67 Views
 
 

Practicing medicine is a very personal  experience. Patients don’t go to hospitals to buy medicines but to access healthcare services in totality. Healthcare professionals don’t deliver a product, but a high quality personalized service.

Current hospital practices have resulted in patients in India classifying any contact with a hospital / Healthcare delivery institute as an anxiety-inducing activity. Hospitals (and doctors) who can overcome this ‘communication issue’ and engage patients in improving their health are considered better than others.

 
Good communication skills are a pre-requisite in medical practices. After Printing Press –> Telephone and Fax –> Internet, digital technologies are now positioned as the most powerful tool for ‘Word of Mouth” marketing as well as medical communication campaigns. Social media is an underutilized but very very powerful tool for healthcare professionals. Social media is just another channel of communication ( like Fax and Telephone were once) destined to be rubbished and ridiculed before being accepted by all as a routine practice.

Here are three practical reasons Healthcare professionals need to use social media.

.
Why Healthcare Professionals Need To Use Social Media

Web 2.0 services like Facebook, Twitter, Blogspot, Linkedin and YouTube  are common starting blocks for most hospitals. If you are looking for a specialized Healthcare Social Media professional team comprising of doctors, coders and designers to handle your online ecosystem, send us an email at info@digmed.in.

You may be interested

Care On The Road: How Telemedicine Can Reach Truck Drivers
Mobile Health
10 views
Mobile Health
10 views

Care On The Road: How Telemedicine Can Reach Truck Drivers

Larry Alton - August 21, 2017

Telemedicine is considered a powerful tool for individuals living in rural areas, far from adequate services or in need of…

Where Is The Balance? Pushing Back Against Consumer Health Tech
eHealth
3 views
eHealth
3 views

Where Is The Balance? Pushing Back Against Consumer Health Tech

Larry Alton - August 18, 2017

When Republican Congressman Jason Chaffetz glibly remarked that Americans struggling to afford insurance should choose between that and their smartphones,…

What to Look for in Patient Solutions Software
eHealth
365 views
eHealth
365 views

What to Look for in Patient Solutions Software

Robert Cordray - August 17, 2017

The medical sector is one area where technology has had a significant impact, largely by providing tools that simplify many…