Practicing medicine is a very personal experience. Patients don’t go to hospitals to buy medicines but to access healthcare services in totality. Healthcare professionals don’t deliver a product, but a high quality personalized service.
Current hospital practices have resulted in patients in India classifying any contact with a hospital / Healthcare delivery institute as an anxiety-inducing activity. Hospitals (and doctors) who can overcome this ‘communication issue’ and engage patients in improving their health are considered better than others.
Here are three practical reasons Healthcare professionals need to use social media.
Web 2.0 services like Facebook, Twitter, Blogspot, Linkedin and YouTube are common starting blocks for most hospitals. If you are looking for a specialized Healthcare Social Media professional team comprising of doctors, coders and designers to handle your online ecosystem, send us an email at firstname.lastname@example.org.