By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    improving patient experience
    6 Ways to Improve Patient Satisfaction Within Hospitals
    December 1, 2021
    degree for healthcare job
    What Are The Health Benefits Of Having A Degree?
    March 9, 2022
    custom software development is changing healthcare
    Digital Customer Journey Mapping and its Importance for Healthcare
    July 21, 2022
    Latest News
    Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
    May 16, 2025
    Learn how to Renew your Medical Card in West Virginia
    May 16, 2025
    Choosing the Right Supplement Manufacturer for Your Brand
    May 1, 2025
    Engineering Temporary Hospitals for Extreme Weather
    April 24, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Can Thinking Younger Make You Live Longer?
    April 20, 2011
    Image
    Obesity’s Outlook Unchanged
    June 13, 2011
    When It’s An Emergency Elderly Not Treated As Well in Hospitals
    July 16, 2011
    Latest News
    Building Smarter Care Teams: Aligning Roles, Structure, and Clinical Expertise
    May 18, 2025
    The Critical Role of Healthcare in Personal Injury Recovery: A Comprehensive Guide for Victims
    May 14, 2025
    The Backbone of Successful Trials: Clinical Data Management
    April 28, 2025
    Advancing Your Healthcare Career through Education and Specialization
    April 16, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: 4 Ways to Harness Trending Headlines in Your Physician Marketing Strategy
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > 4 Ways to Harness Trending Headlines in Your Physician Marketing Strategy
BusinessNews

4 Ways to Harness Trending Headlines in Your Physician Marketing Strategy

Jonathan Catley
Last updated: March 18, 2015 8:00 am
Jonathan Catley
Share
4 Min Read
SHARE

When a hot topic about medicine goes viral, it is a golden opportunity for physician marketers. Health topics provide fodder for custom content in a wide variety of mediums. Here are four ways physician marketers can take advantage of trending headlines:Physician Marketing, Content Marketing, Healthcare Marketing, Healthcare Content

Contents
BlogsSocial mediaEmail newslettersIn-person clinics

When a hot topic about medicine goes viral, it is a golden opportunity for physician marketers. Health topics provide fodder for custom content in a wide variety of mediums. Here are four ways physician marketers can take advantage of trending headlines:Physician Marketing, Content Marketing, Healthcare Marketing, Healthcare Content

Blogs

When an important health topic hits the news, take advantage of the topic’s visibility by addressing it in a blog. For example, the recent Ebola outbreak raised many questions about how the virus is transmitted and the risks associated with being exposed. Addressing misconceptions, concerns, and providing advice on how to stay healthy are excellent ways to engage patients. Even if your practice is very unlikely to ever treat patients for Ebola, providing helpful information on a topic your patients are interested in is an excellent way to increase engagement between office visits.

Social media

When a health topic is trending in the news, addressing the topic via social media is another way to increase engagement and bolster your following. For example, the recent debate on the measles vaccination provides thought-provoking fodder that will entice followers to comment and debate. Offering helpful, constructive advice, linking to articles, and sharing photos or videos is a surefire way to increase user engagement.

More Read

Is Patient Engagement Changing Traditional HealthCare Marketing?
Wonder What Your Doctors And Patients Talk About…Or Don’t Talk About…Behind Closed Exam Room Doors?
Harmed by PPACA?
Cheap Generic Drugs from Emerging Markets Risky
Joining the Discussion

Email newsletters

Sharing news relevant to patients is particularly effective in email newsletters. Consider formatting your email newsletters in a digest format. This format yields a higher number of click-throughs than other layout formats. On average, digest layouts yield a 44.2% click-through rate, while other types of layout have a 17.8% rate. News headlines are perfect for a digest-style layout because links direct patients to the physician’s website, where he or she can discuss the topic in greater detail in a blog post.

In-person clinics

When a news topic is relevant to your practice, consider holding a clinic to attract new patients and to engage existing patients between visits. When a news story is relevant to a certain region, such as the measles outbreak in California, there is likely to be heightened interest. Holding a vaccination clinic, for example, where physicians can answer questions face-to-face and actually administer treatment helps doctors form a connection and build trust with patients. Choosing a broader topic that is frequently in the news, such as the obesity epidemic, will still hold interest for patients and allow the physician to address the same topic more than once. In-person clinics that address hot-button issues provide useful information to patients and allow physicians to bolster trust in their community.

With more and more people turning to the Internet and social media for medical information, it should come as no surprise that hot topics in medicine are often highly visible to users. People will often turn to physicians for answers when a controversial medical news story goes viral. Thus, these news stories provide the perfect opportunity for physicians to dispense valuable information to patients and for marketers to engage patients in between visits.

 

Targeted Medical Marketing, Digital Marketing

Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

Clinical Expertise
Building Smarter Care Teams: Aligning Roles, Structure, and Clinical Expertise
Health care
May 18, 2025
Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
Health
May 15, 2025
Learn how to Renew your Medical Card in West Virginia
Learn how to Renew your Medical Card in West Virginia
Health
May 15, 2025
Dr. Klaus Rentrop Shares Acute Myocardial Infarction heart treatment
Dr. Klaus Rentrop Shares Acute Myocardial Infarction
Cardiology
May 13, 2025

You Might also Like

listening strategies auditory processing
News

Listening Activities Can Treat Auditory Processing Disorder

May 18, 2024
meals that taste better after being made vegan
News

5 Dishes That Can Be Made Even Better Veganized

February 25, 2022

BYOD or BYOT

March 11, 2012
Image
NewsSpecialties

One Health Initiative: People, Animals, Environment

June 25, 2013
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?