By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    physical health
    5 Ways Playing Games Can Improve Neural and Physical Health
    September 9, 2022
    Reasons For Hair Loss and Its Treatment
    Reasons For Hair Loss and Its Treatment
    February 16, 2022
    healthcare organization
    5 Actionable Strategies For Healthcare Organizations
    August 15, 2022
    Latest News
    7 Most Common Healthcare Accreditation Programs: Which Should You Use?
    August 20, 2025
    Hospital Pest Control and the Fight Against Superbugs
    August 20, 2025
    Hygiene Beyond The Clinic: Attention To Overlooked Non-Clinical Spaces
    August 13, 2025
    5 Steps to a Promising Career as a Healthcare Administrator
    August 3, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Almost Anybody Qualifies for Medicaid in Maine
    November 23, 2012
    ebola and EHR
    Ebola: Are We Relying on EHR to Tell the Story?
    October 24, 2014
    Caitlin Kelly
    How Would You Fix Healthcare? – Question and Answers.
    January 16, 2013
    Latest News
    How Social Security Disability Shapes Access to Care and Everyday Health
    August 22, 2025
    How a DUI Lawyer Can Help When Your Future Health Feels Uncertain
    August 22, 2025
    How One Fall Can Lead to a Long Road of Medical Complications
    August 22, 2025
    How IT and Marketing Teams Can Collaborate to Protect Patient Trust
    July 17, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: 5 Reasons Hospital Marketing Will Benefit by Devising Digital Plans
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Finance > 5 Reasons Hospital Marketing Will Benefit by Devising Digital Plans
BusinesseHealthFinance

5 Reasons Hospital Marketing Will Benefit by Devising Digital Plans

Jonathan Catley
Jonathan Catley
Share
4 Min Read
Hospital Digital Marketing, Online Marketing, Medical Marketing
SHARE

Depending on fiscal year cutoffs, hospitals utilize different timeframes for establishing budgets. If your fiscal year marketing budget is up for review soon, it may not be as simple as saying you are going to continue implementing the same marketing plans you have utilized for the past year and then requesting a small budget increase. If your strategy doesn’t include digital, you may have to rethink your entire approach.

Depending on fiscal year cutoffs, hospitals utilize different timeframes for establishing budgets. If your fiscal year marketing budget is up for review soon, it may not be as simple as saying you are going to continue implementing the same marketing plans you have utilized for the past year and then requesting a small budget increase. If your strategy doesn’t include digital, you may have to rethink your entire approach.

Hospital Digital Marketing, Online Marketing, Medical Marketing

In the new healthcare provider economy, hospital marketing plans are under intense pressure to define a brand and attract patients that will help the hospital increase revenue year-over-year. In a recent collection of industry facts, HealthWorks Collective, the world’s best thinkers on healthcare, asserts that digital is the way we connect and learn today. Based on their outlook for the coming year, here are five reasons hospital marketing will benefit by devising digital plans:

More Read

Insurer Has E-Security Problem
Changing the Way We Think
7 Key Characteristics of Healthcare Recruitment [Infographic]
Ingredients of an Effective Antibiotic Stewardship Program: Be Sure to Add Health IT and Medical Device Innovation
Convenience: The Frightening Undercurrent of Healthcare Competition
  1. Old is Out, New is In: According to Google’s Think Insights on The Digital Journey to Wellness, offline marketing strategies such as television, magazines and newspapers are far less important than digital media opportunities. Their research shows that 84% of patients use both online and offline sources for research, 77% of patients use search engines, and 76% of patients use hospital sites. Strategies that don’t incorporate SEO technique and website optimization are missing opportunities to connect with potential patients.
     
  2. SEO is Crucial: The Pew Research report, Health Online 2013, revealed that 77% of online health seekers say they began their last session at a search engine such as Google, Bing, or Yahoo. This means that marketing executives need to develop a strategy so their hospital can be found using search, which includes a strong website, a social marketing strategy, a content marketing strategy, and SEO.
     
  3. Mobile Matters: The Google rundown also found that 44% of patients who found hospitals on their mobile devices scheduled an appointment. Hospital website designs must be mobile friendly and flexible enough to be viewable on multiple kinds of electronic devices.
     
  4. Video is Vital: Patients watched an online video on hospital sites significantly more than videos on health insurance information sites, health information sites, YouTube, or health insurance company sites. Video can dramatically assist hospitals in presenting branding, marketing and educational information to website visitors. Video is highly efficient at building connections and increasing motivation to make an appointment.
     
  5. Use Social Marketing to Build a Brand: A hospital’s brand and reputation in the community is important to prospective patients. Recommendations from physicians, family and friends rank highly in hospital choice. Hospital marketing plans can encourage and benefit from online influencers who comment positively on their hospital experience. These online referrals keep the hospital top-of-mind when medical care is required.

Hospital marketing budgets need to grow and evolve as quickly as the media they rely on to transmit their message. If a significant percentage of next year’s budget isn’t devoted to digital marketing, the hospital may fall behind.

TAGGED:healthcare marketing
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

engineer fitting prosthetic arm
How Social Security Disability Shapes Access to Care and Everyday Health
Health care
August 20, 2025
a woman explaining the document
How a DUI Lawyer Can Help When Your Future Health Feels Uncertain
Public Health
August 20, 2025
physiotherapist at work
How One Fall Can Lead to a Long Road of Medical Complications
Health care
August 20, 2025
Common Healthcare Accreditation Programs
7 Most Common Healthcare Accreditation Programs: Which Should You Use?
Health News
August 20, 2025

You Might also Like

Stents for Stroke Prevention A Risky Proposition

January 27, 2012
Image
eHealthMobile Health

Siemens’ Brave New iWorld for Imaging

November 29, 2012
Google tonsillectomy
Business

Google’s Knowledge Graph: Four Things You Need to Know

March 4, 2015
Medical Records

Interactive: A Status Report on Health Information Technology in the States

December 14, 2011
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?