By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    headphones can create health problems
    The Harmful Health Effects of Using Headphones
    September 24, 2021
    Headache causes
    4 Causes Of Headache You Probably Didn’t Know About
    December 28, 2021
    follow these steps to recover from your injury
    What Steps Should You Take to Recover More Quickly from an Injury?
    April 12, 2022
    Latest News
    7 Most Common Healthcare Accreditation Programs: Which Should You Use?
    August 20, 2025
    Hospital Pest Control and the Fight Against Superbugs
    August 20, 2025
    Hygiene Beyond The Clinic: Attention To Overlooked Non-Clinical Spaces
    August 13, 2025
    5 Steps to a Promising Career as a Healthcare Administrator
    August 3, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Key Tips For Buying Safe And Effective CBD Products
    February 16, 2021
    Medical Data & Patient Privacy: An Update
    July 30, 2018
    Benefits Of The Internet Of Things For Hospitals And Healthcare
    September 28, 2020
    Latest News
    How Social Security Disability Shapes Access to Care and Everyday Health
    August 22, 2025
    How a DUI Lawyer Can Help When Your Future Health Feels Uncertain
    August 22, 2025
    How One Fall Can Lead to a Long Road of Medical Complications
    August 22, 2025
    How IT and Marketing Teams Can Collaborate to Protect Patient Trust
    July 17, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: 7 Ways to Leverage Public Service Messages in Healthcare Marketing
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Policy & Law > Public Health > 7 Ways to Leverage Public Service Messages in Healthcare Marketing
BusinessPublic HealthWellness

7 Ways to Leverage Public Service Messages in Healthcare Marketing

Stewart Gandolf
Stewart Gandolf
Share
3 Min Read
doctor public service
SHARE

Hospitals, as well as some medical practices, can use public service advertising (PSA) to communicate “messages in the public interest.” The good new and the bad news about public service tools in healthcare marketing is that it’s free. Well…that is to say, it’s nearly free. There’s no charge for any broadcast time or print ad space, which can be a big slice of a paid advertising budget. But there is at least a modest cost to create, duplicate and distribute the community-service messages. Unlike paid advertising, the PSA tradeoff means you have virtually no control of the schedule. The time, frequency and/or duration of your announcement are at the complete discretion of the media. So… exactly how do you put together a public service advertising campaign that’s actually effective? Here are some of the top tips to leverage PSAs for the greatest impact:

Deliver precisely what each media outlet wants. Each media outlet—broadcast or print—has someone responsible for public service. Make a personal contact and create your materials in exactly the form and format that the media specifies and uses most frequently for their audience.

Involve media people and get them onboard. Advise your media contacts about important public service campaigns—let’s say a major annual event. Ask for their support and extra emphasis for PSA messages for the limited-time campaign period.

Good-to-great creative materials win more exposure. Broadcast and print media outlets will favor—and give more exposure to—good quality, professionally prepared public service material. Poorly produced material, as well as controversial topics or issues, will be avoided.

More Read

Neostem’s Suzhou Eyre receives Chinese Regulatory Approval For 6th Production Line
Ladies and Gentlemen, the Final Accountable Care Organization Regulations!
First Steps to Helping Unblock Social Media at Your Hospital
The Costs of Job Stress
Top 10 Ways to Prevent Healthcare Financial Disaster

You’re not the only rodeo in town. Competition for public service time/space is tough. You may not be going head-to-head with another hospital, but other non-profit organizations are asking for the media’s attention and “free” availability.

Focus your public service message. A PSA campaign may include both radio and TV announcement, in various lengths, and print ads in various sizes. Regardless of the various forms, format and length, have a consistent message and call to action. Make your message memorable, brief and to the point.

Be prepared to track. The media may not provide a schedule or performance report as they do for paid advertising. Incorporating a tracking method, such as a phone number, can help monitor PSA performance.

Tap into other (no cost) options. In addition to public service announcements, broadcast stations often have other options. These might include public affairs programs, which are longer form, interview or discussion programs; or feature news segments by special community focus reporters, for example.

Bonus ideas…

Use the communications channels that you already own. Post your public service announcement information on your website, blog, Facebook page, YouTube Channel, etc. And support your healthcare marketing PSA campaign efforts with appropriate news releases.

Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

engineer fitting prosthetic arm
How Social Security Disability Shapes Access to Care and Everyday Health
Health care
August 20, 2025
a woman explaining the document
How a DUI Lawyer Can Help When Your Future Health Feels Uncertain
Public Health
August 20, 2025
physiotherapist at work
How One Fall Can Lead to a Long Road of Medical Complications
Health care
August 20, 2025
Common Healthcare Accreditation Programs
7 Most Common Healthcare Accreditation Programs: Which Should You Use?
Health News
August 20, 2025

You Might also Like

Leon Rodriguez, Director, HHS OCR, discusses HIPAA / HITECH Enforcement Last Week

December 17, 2012
work life balance third place success factor dike drummond
Business

Spine Surgery is an Exception to the Usual Country Market Rules

August 15, 2011

Why Are Good Hospitals Good?

March 29, 2011
senior health
GeriatricsHome HealthSpecialtiesWellness

Older Age Associated with Disability Prior to Death, Women More at Risk Than Men

August 1, 2013
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?