By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    bowl of vegetable salad
    Raw Foods: benefits and harms
    November 9, 2021
    pros and cons of the keto diet
    Read This Before You Follow the Keto Diet
    May 18, 2022
    spinal cord injuries
    4 Potential Causes of Spinal Cord Injuries (and How to Seek Compensation)
    May 25, 2022
    Latest News
    The Hidden Impact Of Stress On Your Body’s Alignment And Balance
    May 22, 2025
    Chewing Matters More Than You Think: Why Proper Chewing Supports Better Health
    May 22, 2025
    Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
    May 16, 2025
    Learn how to Renew your Medical Card in West Virginia
    May 16, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Video: The Future of Medicine in Nigeria Depends on Radiology
    December 10, 2015
    A Guide to Implementing an Effective Healthcare Solution
    November 27, 2013
    4 Simple Steps For Solving The Real Cause Of Your Depression
    July 18, 2019
    Latest News
    Building Smarter Care Teams: Aligning Roles, Structure, and Clinical Expertise
    May 18, 2025
    The Critical Role of Healthcare in Personal Injury Recovery: A Comprehensive Guide for Victims
    May 14, 2025
    The Backbone of Successful Trials: Clinical Data Management
    April 28, 2025
    Advancing Your Healthcare Career through Education and Specialization
    April 16, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Why Hospitals Need Content Management to Maximize Patient Experience
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Hospital Administration > Why Hospitals Need Content Management to Maximize Patient Experience
BusinessHospital Administration

Why Hospitals Need Content Management to Maximize Patient Experience

Stewart Gandolf
Last updated: May 25, 2013 7:09 am
Stewart Gandolf
Share
3 Min Read
hospital marketing
SHARE

hospital marketingMore than a few marketing-savvy hospitals have grown from a simplistic and static Web presence to a dynamic, multi-layered Internet encounter with their many audiences and various messages.

hospital marketingMore than a few marketing-savvy hospitals have grown from a simplistic and static Web presence to a dynamic, multi-layered Internet encounter with their many audiences and various messages.

It’s getting tougher all the time to constantly juggle the competing digital demands, messages and methods. And “constrained resources” can’t be allowed to chisel away at service quality or patient satisfaction.

Fortunately, hospital administrators and communications professionals have embraced content marketing as a cornerstone strategy that effectively reaches and motivates prospective patients, patients, family, friends, donors and the community.

More Read

Posner: Use Research Dollars to Make Life Better, But Not Longer
Why Health Insurance Is So Expensive
Initiating a Bundled Payment Project
Transforming Medicaid via the Medical Home Model
Examining Relationship Based Physician Recruitment

But one of the main challenges is to efficiently manage the countless moving parts, and evolve from elementary Website “publishing” to cost-effective “experience support”—support that:

  • closely integrates and manages,
  • effectively engages customers, and
  • accurately measures performance.

In short, hospital content management has grown dramatically, and many facilities now need to move to an enterprise level solution. If web content management (WCM) software isn’t in your immediate plans, it likely will be soon. For marketing-smart hospitals, the no-nonsense reasons include maximizing “digital customer experience,” patient satisfaction…and it makes good (cost effective) business sense.

You’ll find a good overview in the Forrester Research publication, Web Content Management For Digital Customer Experience. They used a 100-criteria evaluation for 10 of the most significant WCM providers—Adobe, Acquia, Ektron, HP Autonomy, IBM, Microsoft, OpenText, Oracle, SDL, and Sitecore.

This subject can quickly become a bit technical, but Forrester offers these key takeaways:

Plain Web publishing isn’t enough in the era of digital experience. In our words, a static site is a thing of the past. Providing good quality, timely and engaging content is the beginning. Management and marketing capabilities call for website and content analytics, multichannel delivery and personalized experiences.

Integration remains the cornerstone of (most) successful Web content management. Today’s customers—patients and other audience groups—desire connection, conversation and interaction. Successful engagement requires optimum use of various digital channels to acquire new patients, capture reader insight and deliver personalized content.

Adobe leads due to breadth of functionality, market momentum and resources. Adobe is one of many fine providers and products available…and they may, or may not, be an ideal fit for every situation. But Forrester makes the case that Adobe’s platform provides solid user tools to manage experiences across multiple channels and devices (including mobile).

As a brief disclosure, we have no vested interest in Adobe. Our objective here is to open the door to web content management software for hospitals that need to move up to the next level and maximize patient experience.

 
TAGGED:websites
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

stress impact your health
The Hidden Impact Of Stress On Your Body’s Alignment And Balance
Health Wellness
May 22, 2025
chewing better for health
Chewing Matters More Than You Think: Why Proper Chewing Supports Better Health
Dental health Health
May 22, 2025
Do You Grind Your Teeth at Night? Here’s How Night Guards and TMJ Treatments Can Help
Do You Grind Your Teeth at Night? Here’s How Night Guards and TMJ Treatments Can Help
Dental health
May 21, 2025
The Secret To A Confident Smile: Top Tips For Better Teeth
The Secret To A Confident Smile: Top Tips For Better Teeth
Dental health
May 21, 2025

You Might also Like

Maybe We Don’t Need to Train So Many Doctors

July 13, 2011
individual mandate
BusinessHealth ReformPolicy & LawPublic Health

Why the Individual Mandate Is Important

June 12, 2014

A Slice of Geek Heaven at FutureMed 2013 in San Diego

November 10, 2013

Innovative Medical Devices Save Lives of Heart Patients But Often at a High Cost

December 17, 2011
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?