By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: ACA Success Stories Social Media Campaign: Marketing Hit or Miss?
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Policy & Law > Health Reform > ACA Success Stories Social Media Campaign: Marketing Hit or Miss?
eHealthHealth ReformPolicy & LawPublic HealthSocial Media

ACA Success Stories Social Media Campaign: Marketing Hit or Miss?

Deanna Pogorelc
Deanna Pogorelc
Share
3 Min Read
SHARE

Obamacare women's health rallyFirst published on MedCityNews.com. Remember Chad Henderson – the hero for journalists who were hungry for health insurance exchange success stories when the site first launched in October?

Obamacare women's health rallyFirst published on MedCityNews.com. Remember Chad Henderson – the hero for journalists who were hungry for health insurance exchange success stories when the site first launched in October?

Now that many of the kinks have been worked out with the site, success stories – and horror stories – are much easier to come by. One social media campaign, ACA Signup Succes Stories, is surfacing as many of Obamacare’s satisfied customers as possible.

Its website defines the campaign as a “non-partisan volunteer organization,” but it publishes only news and success stories that convey approval of the Affordable Care Act. One volunteer told me she and the campaign’s other volunteers collect stories via Facebook, Twitter, Pinterest and its website.

More Read

The Application of Google Glass in Sudden Cardiac Death
Practicing Medicine Like An Elite Athlete: Competing Against Disease At The Highest Level
Designing a Health App that Works
Developing a Sound Relapse Prevention Plan After Discharge
Pneumonia After Typhoon Haiyan: 4.3 Million Vulnerable to Illness

#Oregon: “So I got the bill for my medical procedures. My total cost? Zero. Thank you, .@BarackObama” #ACA #GetCo… pic.twitter.com/uHiZNbi8Ia

— ACA Success Stories (@ACASuccessStory) January 28, 2014

The Obama administration is lagging behind projected enrollment numbers and made a big PR push late last year in an effort to boost signups. The question is, could an independent, grassroots social media campaign help the cause?

Pros:

Since October, ACA Success Stories has accrued 9,400 Facebook followers and 3,400 Twitter followers. Not too shabby.

It’s inviting discussion – albeit one-sided.

obamacare success story

Post by ACA “Obamacare” Success Stories.

Search potential. It’s website, Twitter and Facebook pages give people searching for “ACA success stories” exactly what they’re looking for.

Cons:

There’s no real call to action besides signing up, which most people who follow the campaign probably already have(if they can).

Most of the stories are bite-sized and incomplete. Yes, people are saving money on their hospital bills, but how much are their insurance premiums? Does their plan cover other services they need?

It’s not very visual, especially compared to anti-Obamacare campaigns like MyCancellation.com, which collects letters of people who have had their health insurance policies canceled, and the meme-loving #FullRepeal campaign.

The bottom line: I’ll take this any day over other lousy attempts by groups to win over young people with celebrities, beer and rap songs. And it’s a huge improvement over the #WhatObamacareMeansToMe hashtag-gone-bad earlier in the fall.

[Image credit: Flickr]

Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

dental care
Importance of Good Dental Care for Health and Confidence
Dental health Specialties
October 2, 2025
AI in Healthcare
AI in Healthcare: Technology is Transforming the Global Landscape
Global Healthcare Policy & Law Technology
October 1, 2025
Choosing the Right Swimwear for Health and Safety
News
September 30, 2025
sports concussions
Concussion In Sports: How Common They Are And What You Need To Know
Infographics
September 28, 2025

You Might also Like

Case Study: Developing a National Audience for a Urologist

December 3, 2011
Lee Aase in Dubai
Global HealthcarePublic HealthSocial Media

Mayo Clinic Center for Social Media: Lee Aase [PODCAST]

November 24, 2014
Hospital AdministrationMedical Education

5 Reasons to Pursue a Career in Health Administration

July 1, 2016

Why We Aren’t Ready for Patient-Centered Care

March 31, 2012
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?