By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    learn to recognize and treat yeast infections
    Most Commonly Asked Questions About Yeast Infections
    November 17, 2021
    Advanced lung cancer diagnosis systems used by doctors
    Advanced Lung Cancer Diagnosis Systems Used by Doctors
    March 6, 2022
    The Top Benefits of a Wearable Blood Pressure Monitor Watch
    The Top Benefits of a Wearable Blood Pressure Monitor Watch
    June 13, 2022
    Latest News
    7 Most Common Healthcare Accreditation Programs: Which Should You Use?
    August 20, 2025
    Hospital Pest Control and the Fight Against Superbugs
    August 20, 2025
    Hygiene Beyond The Clinic: Attention To Overlooked Non-Clinical Spaces
    August 13, 2025
    5 Steps to a Promising Career as a Healthcare Administrator
    August 3, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Life Expectancies and Lethal Injections
    May 6, 2015
    The Future of Healthcare and Big Pharma is in Big Data Analytics
    February 5, 2021
    Financial Assistance for Clinical Trials
    September 16, 2015
    Latest News
    How Social Security Disability Shapes Access to Care and Everyday Health
    August 22, 2025
    How a DUI Lawyer Can Help When Your Future Health Feels Uncertain
    August 22, 2025
    How One Fall Can Lead to a Long Road of Medical Complications
    August 22, 2025
    How IT and Marketing Teams Can Collaborate to Protect Patient Trust
    July 17, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: ACA Success Stories Social Media Campaign: Marketing Hit or Miss?
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Policy & Law > Health Reform > ACA Success Stories Social Media Campaign: Marketing Hit or Miss?
eHealthHealth ReformPolicy & LawPublic HealthSocial Media

ACA Success Stories Social Media Campaign: Marketing Hit or Miss?

Deanna Pogorelc
Deanna Pogorelc
Share
3 Min Read
SHARE

Obamacare women's health rallyFirst published on MedCityNews.com. Remember Chad Henderson – the hero for journalists who were hungry for health insurance exchange success stories when the site first launched in October?

Obamacare women's health rallyFirst published on MedCityNews.com. Remember Chad Henderson – the hero for journalists who were hungry for health insurance exchange success stories when the site first launched in October?

Now that many of the kinks have been worked out with the site, success stories – and horror stories – are much easier to come by. One social media campaign, ACA Signup Succes Stories, is surfacing as many of Obamacare’s satisfied customers as possible.

Its website defines the campaign as a “non-partisan volunteer organization,” but it publishes only news and success stories that convey approval of the Affordable Care Act. One volunteer told me she and the campaign’s other volunteers collect stories via Facebook, Twitter, Pinterest and its website.

More Read

Electronic Health Records
Top Benefits of Electronic Health Records for Psychiatrists and Psychologists
Telehealth Provides Convenience and Value
Technology Access Could Lower Barriers to Clinical Trial Acceptance
Telemedicine Kiosks in Ohio: The After-Hours Doctor Visit of the Future
Hot Spots

#Oregon: “So I got the bill for my medical procedures. My total cost? Zero. Thank you, .@BarackObama” #ACA #GetCo… pic.twitter.com/uHiZNbi8Ia

— ACA Success Stories (@ACASuccessStory) January 28, 2014

The Obama administration is lagging behind projected enrollment numbers and made a big PR push late last year in an effort to boost signups. The question is, could an independent, grassroots social media campaign help the cause?

Pros:

Since October, ACA Success Stories has accrued 9,400 Facebook followers and 3,400 Twitter followers. Not too shabby.

It’s inviting discussion – albeit one-sided.

obamacare success story

Post by ACA “Obamacare” Success Stories.

Search potential. It’s website, Twitter and Facebook pages give people searching for “ACA success stories” exactly what they’re looking for.

Cons:

There’s no real call to action besides signing up, which most people who follow the campaign probably already have(if they can).

Most of the stories are bite-sized and incomplete. Yes, people are saving money on their hospital bills, but how much are their insurance premiums? Does their plan cover other services they need?

It’s not very visual, especially compared to anti-Obamacare campaigns like MyCancellation.com, which collects letters of people who have had their health insurance policies canceled, and the meme-loving #FullRepeal campaign.

The bottom line: I’ll take this any day over other lousy attempts by groups to win over young people with celebrities, beer and rap songs. And it’s a huge improvement over the #WhatObamacareMeansToMe hashtag-gone-bad earlier in the fall.

[Image credit: Flickr]

Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

engineer fitting prosthetic arm
How Social Security Disability Shapes Access to Care and Everyday Health
Health care
August 20, 2025
a woman explaining the document
How a DUI Lawyer Can Help When Your Future Health Feels Uncertain
Public Health
August 20, 2025
physiotherapist at work
How One Fall Can Lead to a Long Road of Medical Complications
Health care
August 20, 2025
Common Healthcare Accreditation Programs
7 Most Common Healthcare Accreditation Programs: Which Should You Use?
Health News
August 20, 2025

You Might also Like

Managed Care
BusinessFinancePolicy & Law

Managed Care Isn’t New, But Our Healthcare Perspective Might Be

December 22, 2014

End-of-Life Discussions Do Not Affect Survival Rates

September 28, 2011
icd10 survey results - his
BusinesseHealthFinance

ICD-10 Readiness Survey Results

March 13, 2014
eHealthMedical DevicesMobile HealthWellness

Critical Features To Include In Your Health And Nutrition App

April 13, 2019
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?