By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    bowl of vegetable salad
    Raw Foods: benefits and harms
    November 9, 2021
    pros and cons of the keto diet
    Read This Before You Follow the Keto Diet
    May 18, 2022
    spinal cord injuries
    4 Potential Causes of Spinal Cord Injuries (and How to Seek Compensation)
    May 25, 2022
    Latest News
    3 Ways To Deal With Health Issues In Cities With High Pollution
    March 22, 2023
    What Tools Should Your Caregiver Have?
    March 22, 2023
    How to Combat Home Sickness After Moving Abroad
    March 19, 2023
    4 Ways to Recover from a Broken Hip
    March 14, 2023
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Should Healthy People Take Cholesterol Drugs to Prevent Heart Disease?
    January 28, 2012
    Two Visions for Health Reform
    August 24, 2017
    1309953786_9781780660004-web_w185_h300
    Possibly the Best #Health Advice You Could Get!
    March 2, 2012
    Latest News
    What Are Bioidentical Hormones Made With?
    March 23, 2023
    Cover Medical Costs of Child Dog Bites with Legal Specialists
    March 23, 2023
    3 Ways to Improve the U.S. Healthcare System By 2030
    March 14, 2023
    6 Steps To Ensure Speed And Efficiency Of Clinical Studies
    March 14, 2023
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Setting Up a Booth at Medical Conferences
Share
Sign In
Notification Show More
Latest News
The Best Natural Sleep Remedies & Aids
The Best Natural Sleep Remedies & Aids
Wellness
Bioidentical Hormones
What Are Bioidentical Hormones Made With?
Medical Education
chemical peels for skin disorders
Chemical Peels Can Do Wonders for Treating Skin Disorders
Skin
health benefits of lip enhancements
Cleveland Clinic Cites Health Benefits of Lip Enhancements
lifestyle
child dog bite lawyer
Cover Medical Costs of Child Dog Bites with Legal Specialists
News
Aa
Health Works CollectiveHealth Works Collective
Aa
Search
Have an existing account? Sign In
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Finance > Setting Up a Booth at Medical Conferences
BusinessFinanceMedical Devices

Setting Up a Booth at Medical Conferences

Chen Sirkis
Last updated: 2013/08/08 at 4:28 AM
Chen Sirkis
Share
5 Min Read
medical booth
SHARE

medical booth

What is the rationale for investing in a booth at a medical conference?

There are quite a few reasons companies mention for placing booths at conference.

Contents
What is the rationale for investing in a booth at a medical conference?What is the rationale for investing in a booth at a medical conference?The problem with these great reasons—no real measurement of outcome

medical booth

What is the rationale for investing in a booth at a medical conference?

There are quite a few reasons companies mention for placing booths at conference. Some of the reasons to participate in them:

  • Finding distributors or resellers for your medical device – Locating a medical device distributor at a show and signing a distribution agreement within months of it could affect your bottom line and can be measured. Note, however, that to communicate with a distributor of a specific company in a certain country, you can access exhibition grounds as a visitor and do not need to set up your own booth.
  • Generating leads to sales — If your device is commercially available or is close to launching, you can use the exhibition to get leads to sales. These may be early adopters of technologies or leads referred to you by your international partners. Note that only deals signed within a predefined timeframe of the medical exhibition may count as “exhibition leads.”
  • Generating leads to clinical studies — You might be looking to meet physicians who could be interested in conducting clinical studies using your product (physician-initiated or registration studies). Chances are that physicians will not come to any off grounds meetings or workshop, as doctors tend to be extremely busy during the conference. A small booth where they can see your product is the way to go. Remember to organize a mailing list months before the conference and try to set the meetings in advance. I learned that a breakfast meeting is a wonderful alternative to discuss activities or the design of a study protocol.
  • Getting the attention of partners — Meeting partners is one of the main reasons early-stage medical device companies state for placing a booth alongside a conference. Showing potential partners that you have market presence and that your booth is generating interest from potential clients has real advantages. Additionally, the ability to meet a delegation from this company at your booth has benefits. Remember that spontaneous partner visits are nice. Planned ones with communication materials that target partners, even better.
  • Meeting existing distributors for your device — Your product distributors have a place where they can hold meetings with doctors from their own countries. This has merit and is important provided your participation at the exhibition and your relationship with your medical device distributors contribute to generating additional sales. If not, find another satellite activity in which they would prefer to participate.
  • Conducting market research — Medical conferences are a great place to collect information that will feed into your strategic activities. Sometimes, the most effective way to conduct this market research is by holding your own booth and meeting physicians. This could be a cheaper way to get what you need instead of flying across the country for focus groups and setting up physician interviews where you would need to pay an honorarium for their time.

The problem with these great reasons—no real measurement of outcome

The problem: no objective measure of success can be obtained, and this means placing a dollar value on success rather than counting number of physician leads collected (irrespective of outcomes), number of distributors visiting the booth (irrespective of outcomes), the way the booth looked, and traffic compared with your competition’s (again, irrespective of outcome), and so on.

The amazing thing is that there are some really good alternatives today to hosting booths. These are not only measurable but also can be used throughout the year as part of the lead nurturing process for the same price as hosting one booth at one meeting.

More Read

saving money in healthcare

Best Money-Saving Tips for Health Managers

HR Must Navigate Polarizing Views in Healthcare Workplaces
Should Hospitals Use SASE or Traditional Network Security?
The Technology and Services You Need to Open Your Own Counseling Office
Should Nurse Practitioners Form an LLC?

What do you think? Should ROI be used to measure exhibition success?

(Sergiy Palamarchuk / Shutterstock.com)

Sign Up For Daily Newsletter

Be keep up! Get the latest breaking news delivered straight to your inbox.
By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
Chen Sirkis August 8, 2013
Share this Article
Facebook Twitter Copy Link Print
Share
Previous Article health policy Health Policy: Stunning Results from California
Next Article passive patient Is the CEO of the Cleveland Clinic Serious When He Says “No More Passive Patients”?

Stay Connected

1.5k Followers Like
4.5k Followers Follow
2.8k Followers Pin
136k Subscribers Subscribe

Latest News

The Best Natural Sleep Remedies & Aids
The Best Natural Sleep Remedies & Aids
Wellness March 23, 2023
Bioidentical Hormones
What Are Bioidentical Hormones Made With?
Medical Education March 23, 2023
chemical peels for skin disorders
Chemical Peels Can Do Wonders for Treating Skin Disorders
Skin March 23, 2023
health benefits of lip enhancements
Cleveland Clinic Cites Health Benefits of Lip Enhancements
lifestyle March 23, 2023

You Might also Like

medical call centers benefits
Wellness

Best Practices for Healthcare Call Centers Should Follow in 2023

February 16, 2023
employee's wellness
Health

How Hospitals and Other Healthcare Providers Can Boost Employee Morale

February 13, 2023
BusinessHospital Administration

What are the Benefits of Hospitals and Clinics Using Expense Management Services?

February 13, 2023
healthcare workers with gloves
Hospital Administration

Tips to Keep Health Workers Safe in the Workplace

February 8, 2023
//

We influence million of users and is the most authentic source of information on healthcare business and technology news.

Quick Links

  • About
  • Contact
  • Privacy
Subscribe

Subscribe to our newsletter to get our newest articles instantly!

Follow US

© 2008-2023 HealthWorks Collective. All Rights Reserved.

Removed from reading list

Undo
Welcome Back!

Sign in to your account

Lost your password?