eHealth
648 views

How Digital Technologies Are Transforming Rural Healthcare

Jonathan Catley - August 31, 2016

As digital technologies become more sophisticated, new solutions are emerging to meet the unique needs of patients and physicians in rural areas. Historically speaking, physicians in rural…

Looking Ahead: Digital Technologies That Will Transform the Medical Industry Forever
eHealth
514 views
eHealth
514 views

Looking Ahead: Digital Technologies That Will Transform the Medical Industry Forever

Jonathan Catley - August 27, 2016

As advancing technology continues to transform the medical landscape, here are four trends poised to make a major impact. In recent years, big data and increasingly sophisticated…

Millennials and Healthcare: How the Game Has Changed
eHealth
506 views
eHealth
506 views

Millennials and Healthcare: How the Game Has Changed

Jonathan Catley - August 18, 2016

Millennials, the largest living generation, are coming of age — as such, healthcare marketers need to understand how Gen Yer’s needs and expectations differ from other patient…

Bolstering Diversity in Clinical Trials
Policy & Law
460 views
Policy & Law
460 views

Bolstering Diversity in Clinical Trials

Jonathan Catley - August 12, 2016

Clinical trials have a diversity problem, and it could be having a negative impact on their ability to secure FDA approval. Here's what you need to know.…

Policy & Law
393 views

Key Considerations for Clinical Trials Submitting Digital Recruitment Content for IRB Approval

Jonathan Catley - August 8, 2016

Clinical trial sponsors know that any direct-to-patient advertising must secure IRB approval — but what does this mean in the digital age? By now, it’s safe to…

Why Google’s Symptom Search Is Going to Revolutionize Healthcare
eHealth
736 views
eHealth
736 views

Why Google’s Symptom Search Is Going to Revolutionize Healthcare

Jonathan Catley - August 5, 2016

Google’s new Symptom Search is a big step forward for patients in search of health-related information online — but what does it mean for the future of…

Why Omnichannel Strategies Are Now a Best Practice for Medical Marketers
eHealth
494 views
eHealth
494 views

Why Omnichannel Strategies Are Now a Best Practice for Medical Marketers

Jonathan Catley - August 4, 2016

As the healthcare environment becomes increasingly digitized, medical marketers must level-up their strategies if they want to remain in-step with patient expectations. The pace of digital innovation…

How Google’s Latest Adwords Updates Will Impact Medical Marketers
Business
466 views
Business
466 views

How Google’s Latest Adwords Updates Will Impact Medical Marketers

Jonathan Catley - July 29, 2016

This week, Google announced a number of significant changes to its Adwords platform — here’s what medical marketers should know. Google’s flagship advertising platform, Adwords, has announced…

Can the Internet Cure the Zika Virus?
Medical Innovations
451 views
Medical Innovations
451 views

Can the Internet Cure the Zika Virus?

Jonathan Catley - July 28, 2016

In order to contain the Zika virus, the pharmaceutical industry must gain approval for new drugs quickly and efficiently — could the internet be the solution? As…

When it Comes to Digital DTP Marketing for Medical Devices, Destination Matters
Business
558 views
Business
558 views

When it Comes to Digital DTP Marketing for Medical Devices, Destination Matters

Jonathan Catley - July 26, 2016

When conducting digital direct-to-patient campaigns, medical device marketers have generally relied heavily on national patient portal websites; however, our new research suggests that this may not actually…