By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    healthcare cybersecurity
    4 Helpful Tips on How to Protect Your Medical Practice Against Cyber Attacks
    October 24, 2021
    Health Check Diagnosis Medical Condition Analysis Concept
    6 Health Woes With Online Remedies
    January 19, 2022
    Eight Things Men Should Know About the Male Menopause
    Eight Things Men Should Know About the Male Menopause
    April 24, 2022
    Latest News
    Beyond Nutrition: Everyday Foods That Support Whole-Body Health
    June 15, 2025
    The Wide-Ranging Benefits of Magnesium Supplements
    June 11, 2025
    The Best Home Remedies for Migraines
    June 5, 2025
    The Hidden Impact Of Stress On Your Body’s Alignment And Balance
    May 22, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    healthy nursing school habits
    Healthy Habits for Nursing Student Nursing School Students
    May 24, 2024
    High Deductables
    High-Deductible Insurance and Rising Bad Debt
    July 24, 2015
    How People Are Taking Advantage of Health Deals in the Recent Recession
    February 5, 2021
    Latest News
    Top HIPAA-Compliant Messaging Apps for Healthcare Teams
    June 25, 2025
    When Healthcare Ends, the Legal Process Begins: What Families Should Know About Probate and Medical Estates
    June 20, 2025
    Preventing Contamination In Healthcare Facilities Starts With Hygiene
    June 15, 2025
    Strengthening Healthcare Systems Through Clinical and Administrative Career Development
    June 13, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Millennials and Healthcare: How the Game Has Changed
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > Millennials and Healthcare: How the Game Has Changed
eHealthWellness

Millennials and Healthcare: How the Game Has Changed

Jonathan Catley
Last updated: September 20, 2017 10:45 pm
Jonathan Catley
Share
5 Min Read
fashion-person-woman-apple.jpg
SHARE

Millennials, the largest living generation, are coming of age — as such, healthcare marketers need to understand how Gen Yer’s needs and expectations differ from other patient segments. Millennials have developed a reputation for being lazy, narcissistic, and disloyal. While this is, of course, largely untrue, it’s important to note that Baby Boomers and Generation X both attracted similar derision in their heydays — labeled the “Me Decade” and “slackers,” respectively. While it seems that every generation has garnered harsh critique from its predecessors upon reaching adulthood, Generation Y is, in fact, decidedly unique from its forebearers when it comes to healthcare. The fact is that tech-saturated Millennials lead drastically different lives from their parents — from their digital-centric relationships down to their dining habits — and this has had a significant impact on how they go about seeking health-related information and treatment options. For instance, 54% of Millennials search for information online before consulting a doctor, while only 39% of all patients worldwide do the same. What does this mean for physicians, hospitals, and medical marketers hoping to reach the largest demographic in history? All must enhance their digital outreach efforts to target Millennials as they come of age and enter the healthcare system.

Contents
A Different Definition of HealthMillennials Are Loyal

A Different Definition of Health

One important thing to note about Millennials is that they’re one of the healthiest demographics in the U.S., with the fewest chronic illnesses and lowest rates of healthcare usage, according to MM&M. This can partly be attributed to the generation’s relative youth, but it also derives from their definition of health itself. Whereas older generations prioritize avoiding sickness and regularly scheduling healthcare appointments as key components of wellbeing, Millennials put eating right and getting regular exercise at the top of their list — important long-term strategies, but nonetheless ones that indicate a notably different approach, one focused on lifestyle rather than preventative care. This relates directly to one of Millennials’ most valued expectations of the healthcare system: convenience. 28% say that it’s a challenge to find convenient options, and are most likely to feel that providers don’t devote the time necessary to understand their unique needs. There is concrete evidence to support this claim: 13% of Millennials have gone to the ER because they faced excessive wait times at a doctor’s office or were unable to schedule an appointment, more than twice the rate experienced by Boomers. Of course, this means that the industry must find innovative, new ways to accommodate this generation’s outsized need. For these true digital natives, 92% of whom own a smartphone, one of the best ways to do this so is by establishing a robust mobile presence. Put simply, this is no longer optional — it’s a baseline expectation.

Millennials Are Loyal

While connecting with this demographic may pose a unique set of challenges, the upside is this: Millennials are worth the effort. Contrary to their reputation for disloyalty, 42% of millennials surveyed by MM&M are looking for long-term relationships with their healthcare provider, regardless of sickness or health — and in general, 95% of Millennials want to be actively courted by brands, says Accenture, dispelling the generational myth of excessive fickleness. In the same vein, Millennials are much more responsive to and engaged in the actual healthcare process. They’re most willing, for instance, to admit confusion or seek help navigating their care, from payment to treatment (35% admit to not understanding their medical bills). For the industry, this is a significant opportunity to meet Millennials in the middle — they want a digitally connected, personalized, and supportive healthcare experience. In other words, developing targeted campaigns that appeal to this generation’s emergent need for personalized care will not only appeal to your audience but solidify your status as a trusted medical partner. The 75.3 million-strong Millennial demographic may be dismantling older generations’ ideas about how care should be advertised and delivered, but they’re also opening the door for healthcare companies to connect with patients in unprecedented ways. Those connections should be established immediately, because like it or not, Millennials aren’t going anywhere anytime soon.

Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

women dental care
What Is a Smile Makeover and How Much Does It Cost?
Dental health
June 30, 2025
HIPAA-Compliant Messaging Apps
Top HIPAA-Compliant Messaging Apps for Healthcare Teams
Global Healthcare Policy & Law Technology
June 25, 2025
recovering from injury
Rebuilding After Injury: Path to Physical and Emotional Recovery
News
June 22, 2025
scientist using microscope
When Healthcare Ends, the Legal Process Begins: What Families Should Know About Probate and Medical Estates
Global Healthcare
June 18, 2025

You Might also Like

The Diagnosis Difference: Engaging Individuals with Chronic Health Conditions

December 19, 2013
Health IT
eHealth

The Health IT Scandal the NY Times Didn’t Cover

March 4, 2013

How to Get a Job in HealthCare IT: Video

June 17, 2012
eHealthMobile Health

Why HIPAA Matters To mHealth Apps More Than Ever

April 18, 2019
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?