JosephKvedar

57 Articles

Personalized Prevention, Part III: Applying the Model to Obesity

Weight loss (or gain) = calories in minus calories out.  Simple, right? …

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Personalized Prevention, Part II – The Psychology of Engagement

My colleague Meghan Searl collaborated with me on the psychology framework discussed…

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Personalized Prevention, Part I

For a few years now, I’ve been thinking about the potential intersections…

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HealthCare Marketing: Context is Everything

A few weeks ago, I had the opportunity to talk with an…

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What do Patients Really Want? Part II

Today I’m following up to my last post, exploring the question of…

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What Do Patients Really Want? Part I

I recently wrote about an innovator’s dilemma of sorts – or call…

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Is Disruption of Mainstream Healthcare the Answer to Our Crisis?

I’ve been a fan of Clayton Christensen’s work.  The idea of disruptive…

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