What Social Media Site Is Your Doctor Networking on?
Business
1240 views
Business
1240 views

What Social Media Site Is Your Doctor Networking on?

Nicola Ziady - June 8, 2013

Last year, “social recruiting” became mainstream as more job seekers and companies discovered the opportunity to connect on social platforms. For today’s 1.2 billion users worldwide, one…

Is mHealth Just Technology-Driven Hype?
eHealth
828 views
eHealth
828 views

Is mHealth Just Technology-Driven Hype?

Nicola Ziady - June 4, 2013

This mHealth report from PwC reveals that mobile is positioned to have a huge impact on how healthcare is delivered. It offers opportunities to address one of…

Person-Centered HealthCare: Improving Patient Experience By Improving Care
eHealth
1243 views
eHealth
1243 views

Person-Centered HealthCare: Improving Patient Experience By Improving Care

Nicola Ziady - May 24, 2013

Improving patient satisfaction may be at the top of your to-do list in 2013, especially as it relates directly to “Meaningful Use” and maximizing revenue. But what…

Improving the US Health System: Biggest Obstacles
eHealth
546 views
eHealth
546 views

Improving the US Health System: Biggest Obstacles

Nicola Ziady - May 23, 2013

It’s almost cliché to say that the American healthcare system is changing. But the reality is that the pace of care delivery transformation will speed up in…

Business
935 views

HealthCare Marketing: Create Great Hospital Content

Nicola Ziady - February 19, 2013

Its hard to figure out what patients want to hear. It’s harder still to create content that they’ll connect and respond to! Effective healthcare marketing should start…

Business
668 views

Only 18 percent of Hospital CEO’s are Women

Nicola Ziady - February 4, 2013

Women make up 73 percent of medical and health services managers, yet only 18 percent of hospital CEOs are women, according to a report from Rock Health…

eHealth
1556 views

Who is the Healthcare Consumer?

Nicola Ziady - January 30, 2013

Hospitals are discovering that it’s not enough to deliver excellent quality care to remain competitive. Today’s knowledgeable healthcare consumers, especially younger patients, consider brand reputation and patient…

Business
810 views

Who talks more? The Doctor or the Patient?: Infographic

Nicola Ziady - March 15, 2012

Did you ever wonder which doctors spend more time with their patients and who does most of the talking? Did you know the average physician patient visit…

Social Media
822 views

Personal v Professional Physician Social Media

Nicola Ziady - January 16, 2012

Personal use surpasses professional use when it comes to physicians on social media. Today, more doctors use two or more social media platforms for personal purposes compared…

HealthCare and Social Media: 9 Social Media Statistics
Social Media
625 views
Social Media
625 views

HealthCare and Social Media: 9 Social Media Statistics

Nicola Ziady - December 19, 2011

Healthcare marketers understand the value of establishing a presence on social media and building a relationship with patients. But how do patients interact with hospital brands? What…