Would Consumer Accountability for Healthcare Actually Reduce Costs? [INFOGRAPHIC]
Business
1732 views
Business
1732 views

Would Consumer Accountability for Healthcare Actually Reduce Costs? [INFOGRAPHIC]

Nicola Ziady - January 7, 2014

Since 1998 the average household wage has increased 52% yet health insurance premiums have increased twice as much. Perhaps if consumers are made more accountable for the…

HCPs and How They Use Social Media
eHealth
514 views
eHealth
514 views

HCPs and How They Use Social Media

Nicola Ziady - December 9, 2013

Today, three out of four healthcare professionals use a smartphone and a growing number use their smartphones for health-related content and job seeking.  In fact, the use…

The Online Hospital Appointment Process: Insights and Numbers
eHealth
760 views
eHealth
760 views

The Online Hospital Appointment Process: Insights and Numbers

Nicola Ziady - October 7, 2013

Before making an appointment, patients invest a lot of time and consideration into their research. According to a 2012 Google Hospital Study, 84% of patients use both…

Is Your Hospital Website Costing You Revenue?
Business
766 views
Business
766 views

Is Your Hospital Website Costing You Revenue?

Nicola Ziady - September 30, 2013

Today, 8 out of 10 health consumers are visiting hospital websites. But up to 90% end up going somewhere else without making an appointment. Can your hospital afford…

What are Hospitals Doing to “Improve the Patient Experience”? [infographic]
Hospital Administration
1169 views
Hospital Administration
1169 views

What are Hospitals Doing to “Improve the Patient Experience”? [infographic]

Nicola Ziady - September 18, 2013

The Beryl Institute released a new report, The State of Patient Experience, which reveals the complex reality facing the patient experience movement. The trends are positive, with a…

Great Healthcare Infographics: 2 Things Your Data Visualization Needs
Social Media
1521 views
Social Media
1521 views

Great Healthcare Infographics: 2 Things Your Data Visualization Needs

Nicola Ziady - September 16, 2013

Data is easier to understand when it’s presented visually. But sometimes graphic designers get wrapped up in making content beautiful and forget to make it functional.Here are…

Who Is the Healthcare Consumer?
Business
450 views
Business
450 views

Who Is the Healthcare Consumer?

Nicola Ziady - September 12, 2013

Hospitals are discovering it’s not enough to deliver quality care to remain competitive. Today’s knowledgeable healthcare consumers, especially younger patients, consider brand reputation and patient experience before…

How Do We Search For Health Information?
eHealth
1582 views
eHealth
1582 views

How Do We Search For Health Information?

Nicola Ziady - July 2, 2013

72% of US internet users have looked online for health information in the past year. Most search for a specific disease or medical problem (55%) or a…

10 Tips for Beginner Hospital Bloggers
Social Media
719 views
Social Media
719 views

10 Tips for Beginner Hospital Bloggers

Nicola Ziady - June 21, 2013

Starting a blog can seem overwhelming, but in truth, it’s one of the simplest ways to build an online community with your patients and physicians. Follow these…

Business
561 views

Create Engaging Content For Your Hospital

Nicola Ziady - June 14, 2013

It's hard to figure out what patients want to hear. It’s harder still to create content that they’ll connect and respond to! Effective healthcare marketing should start…