Stewart Gandolf

165 Articles

Four Money-Wasting Marketing Mistakes Doctors Make

Has there been a dramatic up-tick in the number of marketing mistakes…

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Your Social Media Strategy: Get Started (or Get Serious)

Article Series: An excerpt from a forthcoming book by Mark Tager, MD,…

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Social Media is Changing Healthcare

Continuing Series: An excerpt from the forthcoming book by Mark Tager, MD, and…

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6 Questions: Reality Check for Healthcare Ads & Slogans

One of the oldest and most familiar brand names in the mattress…

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Social Media Mastery for Healthcare Marketing

Continuing Series: An excerpt from the forthcoming book by Mark Tager, MD,…

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Pick a Horse and Other Sage Advice About Leadership Decisions

In our previous post about the strangest form of Analysis Paralysis, we…

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Comprehensive Guide to Creating a Healthy Healthcare Marketing Budget

It’s that time of the year when savvy healthcare marketing minds are…

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If Patients Chose Doctors Based on How Creative They Are

Somewhere in the US—we wouldn’t disclose exactly where—there’s a large medical practice…

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Director of First Impressions and Other Great Job Titles

Recently I was looking for a new school for one of my…

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The Digital-Digital Trend in Doctor-Patient Encounters

Here’s a totally unscientific marketing experiment: Look up from your smartphone (just…

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