Engaging Physicians and Others The Purely Old Fashioned Way
If there’s one—close-to-perfect and always effective—secret to engaging doctors and others, this is…
Have You Checked Your Hospital Yelp Listing Lately?
The crowd sourcing, user-review site Yelp has emerged as a regular reference…
Why Doctors Need to Hear Patient Gripes and Complaints
“Stop already,” you say…you’ve heard them all before. Some (hopefully, only a…
Is Your Embarrassing Physician Website Costing You Money?
Great business minds will remind us that procrastination is a thief. It…
What’s the Right “Level of Care” for Your Marketing?
The term of art—Level of Care—is familiar throughout healthcare. The term of…
Internet Marketing and Healthcare’s Digital Decision Makers
The profound influence of the Internet in American society is drawing healthcare…
The New Rules for Successful Hospital Marketing
Marketing-savvy hospital administrators—and their tuned-in communications teams—are writing new rules for success…
How High-Deductible Insurance Fuels Momentous Healthcare Shifts
Although the Affordable Care Act (ACA), in its final, amended version, has…
How to Grow Your Private Pay and Elective Care Business
The rising tide of consumerism in healthcare is challenging for both the…
Wallet Burn and the Nasty Side of Pay-per-Click Advertising
On the surface, Pay-per-Click (PPC) advertising—sometimes known as cost-per-click—seems friendly enough. Advertisers…