By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Beautiful Healthcare Marketing: Angelina’s Decision
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Beautiful Healthcare Marketing: Angelina’s Decision
BusinessDiagnosticseHealth

Beautiful Healthcare Marketing: Angelina’s Decision

dorothywetzel
dorothywetzel
Share
3 Min Read
healthcare marketing
SHARE

healthcare marketingSo rarely is healthcare marketing a beautiful thing.

healthcare marketingSo rarely is healthcare marketing a beautiful thing.

The television commercials are boring, replete with mind-numbing lists of side effects. The social media efforts have as much resonance as teachers talking in a Charlie Brown comic. And the detail aids ramble on for 20 pages teasing out the minor differences between competitive medications.

But Angelina’s decision to have a double mastectomy shows healthcare marketing’s inner potential. By pairing the sexy science of genomic medicine with the breathtaking boldness of patient empowerment, Angelina has given us a glimpse of its beautiful potential. Like an ugly duckling, a beautiful swan awaits in the future.

More Read

1.1 Million Elderly Taken to ED for Adverse Medication Reactions
Thoughts on Sentiment Analysis in Health Care
The Future of Healthcare
Dual Eligibles in the U.S.: Statistics and Facts
Lawyers and Medical Decision-Making

That is, if the marketing focuses on bringing highly targeted medications to market in a way that patients can understand, act on and pay for.

Consider the science—it’s truly mind-boggling. Take for example, exon skipping and muscular dystrophy. Through genetic testing, we can identify which teeny tiny piece of a gene is missing, what impact it has on patient functioning and most importantly, devise a medication to bridge the gap. Beautiful healthcare marketing will focus on bringing this science to life versus bludgeoning the competition.

And then there’s the promise of true patient empowerment. Prodded by increasing responsibility for healthcare costs and enabled by technology and transparency, patients are taking charge. With efforts like Minnesota’s D5, Five Goals for Living Well with Diabetes, patients choose clinics that have the best record of treating their diabetes. With the recent revelations by Health and Human Services about the cost of common hospital inpatient services across the nation, patients vote with their pocketbooks. With the explosion of genomic testing, patients find out what diseases they are at risk for and take action. Beautiful healthcare marketing will provide the decision support needed patients sort through the options.

But not everyone faces life as fearlessly as Angelina Jolie. Nor do many patients as she notes in her amazing New York Times Op-Ed, My Medical Choice, have the resources to access it, in terms of both overcoming fear and financial limitations. Extended outreach, support and skill building will be necessary to make sure everyone benefits from the genomic revolution. And beautiful healthcare marketing can play an important role.

(image: Phil Stafford / Shutterstock.com)

TAGGED:Angelina JolieePatienthealthcare marketing
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

dental care
Importance of Good Dental Care for Health and Confidence
Dental health Specialties
October 2, 2025
AI in Healthcare
AI in Healthcare: Technology is Transforming the Global Landscape
Global Healthcare Policy & Law Technology
October 1, 2025
Choosing the Right Swimwear for Health and Safety
News
September 30, 2025
sports concussions
Concussion In Sports: How Common They Are And What You Need To Know
Infographics
September 28, 2025

You Might also Like

Hospital Administration

Health Patients Say Thank You to Employees

November 23, 2012
eHealthMedical Education

How Online Learning Is Essential In The Health Care Industry

August 1, 2020
pharma and rewards
BusinessFinance

How Pharma Can Meet Consumer Expectations

October 21, 2014

Do’s and Dont’s of RFID in Hospitals

March 5, 2012
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?