By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Beautiful Healthcare Marketing: Angelina’s Decision
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Beautiful Healthcare Marketing: Angelina’s Decision
BusinessDiagnosticseHealth

Beautiful Healthcare Marketing: Angelina’s Decision

dorothywetzel
dorothywetzel
Share
3 Min Read
healthcare marketing
SHARE

healthcare marketingSo rarely is healthcare marketing a beautiful thing.

healthcare marketingSo rarely is healthcare marketing a beautiful thing.

The television commercials are boring, replete with mind-numbing lists of side effects. The social media efforts have as much resonance as teachers talking in a Charlie Brown comic. And the detail aids ramble on for 20 pages teasing out the minor differences between competitive medications.

But Angelina’s decision to have a double mastectomy shows healthcare marketing’s inner potential. By pairing the sexy science of genomic medicine with the breathtaking boldness of patient empowerment, Angelina has given us a glimpse of its beautiful potential. Like an ugly duckling, a beautiful swan awaits in the future.

More Read

5 Helpful Networking Tips For Healthcare Professionals
The Leaked NY Times Report and Digital Marketing for Medical Devices Are Closely Related
The Priorities of Improving Patient Satisfaction
HCA IPO – $3.8 Billion!
Healthcare and Social Media: Ready to Join the Conversation?

That is, if the marketing focuses on bringing highly targeted medications to market in a way that patients can understand, act on and pay for.

Consider the science—it’s truly mind-boggling. Take for example, exon skipping and muscular dystrophy. Through genetic testing, we can identify which teeny tiny piece of a gene is missing, what impact it has on patient functioning and most importantly, devise a medication to bridge the gap. Beautiful healthcare marketing will focus on bringing this science to life versus bludgeoning the competition.

And then there’s the promise of true patient empowerment. Prodded by increasing responsibility for healthcare costs and enabled by technology and transparency, patients are taking charge. With efforts like Minnesota’s D5, Five Goals for Living Well with Diabetes, patients choose clinics that have the best record of treating their diabetes. With the recent revelations by Health and Human Services about the cost of common hospital inpatient services across the nation, patients vote with their pocketbooks. With the explosion of genomic testing, patients find out what diseases they are at risk for and take action. Beautiful healthcare marketing will provide the decision support needed patients sort through the options.

But not everyone faces life as fearlessly as Angelina Jolie. Nor do many patients as she notes in her amazing New York Times Op-Ed, My Medical Choice, have the resources to access it, in terms of both overcoming fear and financial limitations. Extended outreach, support and skill building will be necessary to make sure everyone benefits from the genomic revolution. And beautiful healthcare marketing can play an important role.

(image: Phil Stafford / Shutterstock.com)

TAGGED:Angelina JolieePatienthealthcare marketing
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

contamination
Batch Failures And The Hidden Costs Of Contamination
Health Infographics
October 21, 2025
Medication Management For Seniors
Simplifying Medication Management For Seniors
Infographics Senior Care
October 21, 2025
Guide To Pursuing a Career in Nursing as a Foreigner in the USA
Collaboration Is the Prescription for Better Patient Care
Health
October 20, 2025
Epidemiological Health Benefits
Personal and Epidemiological Health Benefits of Blood Pressure Management
Health
October 13, 2025

You Might also Like

Payor Contract Compliance and Tracking Reimbursements: Are You Being Paid Correctly?

September 9, 2014
Image
BusinessHospital AdministrationPolicy & Law

Is IRO Right for You?

January 19, 2015

Teribone Treats Osteoporosis With Noninvasive Systematic Approach

October 15, 2011

How We’re Rationing Life-Saving Drugs

August 30, 2011
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?