By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    bowl of vegetable salad
    Raw Foods: benefits and harms
    November 9, 2021
    pros and cons of the keto diet
    Read This Before You Follow the Keto Diet
    May 18, 2022
    spinal cord injuries
    4 Potential Causes of Spinal Cord Injuries (and How to Seek Compensation)
    May 25, 2022
    Latest News
    Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
    May 16, 2025
    Learn how to Renew your Medical Card in West Virginia
    May 16, 2025
    Choosing the Right Supplement Manufacturer for Your Brand
    May 1, 2025
    Engineering Temporary Hospitals for Extreme Weather
    April 24, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    4 Reasons Why Medical Device Compliance Matters
    May 22, 2020
    What To Know About The Importance Of Healthcare Marketing
    November 23, 2019
    healthcare courses
    6 Supplemental Courses in Healthcare to Support Your HR Degree
    August 20, 2021
    Latest News
    Building Smarter Care Teams: Aligning Roles, Structure, and Clinical Expertise
    May 18, 2025
    The Critical Role of Healthcare in Personal Injury Recovery: A Comprehensive Guide for Victims
    May 14, 2025
    The Backbone of Successful Trials: Clinical Data Management
    April 28, 2025
    Advancing Your Healthcare Career through Education and Specialization
    April 16, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Beyond the Buzz: Does Your Healthcare Content Need a Call-To-Action?
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > Social Media > Beyond the Buzz: Does Your Healthcare Content Need a Call-To-Action?
BusinessSocial Media

Beyond the Buzz: Does Your Healthcare Content Need a Call-To-Action?

Marie Ennis-O'Connor
Last updated: October 31, 2014 8:00 am
Marie Ennis-O'Connor
Share
6 Min Read
healthcare marketing
SHARE

healthcare marketing

Click Here; Call Now; Sign Up Today.

These short phrases appear every day on websites, blogs, advertisements, and other marketing material. The words, designed to prompt you to take immediate action, are calls-to-action or CTAs, and they are a useful addition to healthcare marketing.

Why CTAs Are Helpful In Healthcare Marketing

More Read

Image
Social Media To Be The Most Common Source Of Continuing Medical Education
6 Best Practice Traits You Want in a Healthcare Advertising Agency
Cautious Health Care Lending Can Prove Lucrative For The Lenders
Innovating Healthcare System Strategy: Creating the Commercial ACO
GenePeeks Tests and Screens Virtual Progeny

healthcare marketing

Click Here; Call Now; Sign Up Today.

These short phrases appear every day on websites, blogs, advertisements, and other marketing material. The words, designed to prompt you to take immediate action, are calls-to-action or CTAs, and they are a useful addition to healthcare marketing.

Why CTAs Are Helpful In Healthcare Marketing

  • Each time you write a blog post, or add new content to your website or Facebook page, you most likely have a goal in mind. Whether that goal is for a reader to share or comment on your latest blog, like your Facebook page, subscribe to your RSS feed, or purchase a product, adding a call to action increases the likelihood the reader will take the desired action and engage with you further.
  • If you are selling a healthcare product or service, a contextually relevant, fully optimized CTA is even more important to move the reader closer to becoming your customer.
  • CTAs are a useful tool to measure social media effectiveness and to determine the return on investment (ROI) of your social media activities. If more people subscribe to your newsletter, rather than download a white paper, then this will help you determine where to concentrate your content creation.

7 Ways To Add A Call-To-Action To Your Healthcare Content

1. Tell your readers what you want them to do

 call-to-action

Don’t assume that readers will know what to do next. Make it clear and unambiguous what the next step is after reading your content. Some examples of calls to action are listed below.

  • Forward to a friend
  • Book an appointment
  • Sign up now
  • Add RSS feed
  • Learn more
  • Download whitepaper
  • Bookmark this page
  • Add to favorites
  • Print page
  • Contact us
  • Tweet this
  • Follow us on Twitter
  • Like us on Facebook

 2. Make it easy for the reader to take action

 Twitter CTA

Add a clearly visible link, button or box to make it easy for your reader to take action. Think of the design as a visual cue to guide your readers to take action. Make it stand out from the rest of the page so that it is easily identifiable as a clickable button or icon. Consider using bright or contrasting color and adding an arrow to draw attention to your call-to-action. 

3. Customize your call-to-action to add value

Call to action button

Make sure your CTA is specific and contextually relevant. Let your reader know exactly what they are signing up for. Adding a clear benefit to the call-to-action increases both the value and relevance conveyed by the copy.

4. Add social share buttons

Image

It’s easy to incorporate share buttons for the main social media sites on your blog or website. Include Facebook, LinkedIn, Twitter, Google Plus, Pinterest Reddit, and StumbleUpon. Add these options both at the top and bottom of your articles. 

5. Show social proof

 social sites

Show your reader how many people like your Facebook page, follow you on Twitter or have shared your content on social media through displaying a Facebook, Twitter and Social Share Widget on your site. In the case of Facebook, they tailor their widget to whoever is visiting your website or blog. This means that your readers will see which of your friends have also liked your page. We call this social proof, and it increases the chances of a reader taking action on your site.  

6.  Prioritize your calls-to-action

 social proof

Perhaps you want readers to do more than one thing with your content. If this is the case, don’t risk confusing readers with too much choice, or you run the risk they won’t take any action; prioritize your CTAs to let readers know which is most important.

7. Expand Your CTAs  expand your CTAs

You don’t need to restrict CTAs to just your website or blog. Consider adding them to your emails, guest articles, and anywhere else you publish online. include in banner ads, google adwords, in your email newsletters, on your webpages, basically anywhere you want to have someone do something. 

Used effectively, a social media call-to-action can help improve your social media efforts to achieve your goals. The next time you create any marketing communication, ask yourself, “What do I want people to do with this information?” It’s all about finding out what works on your specific website, and the only way of doing that is through testing and tweaking your calls to action until you get the desired results.

TAGGED:Beyond the Buzzmarketing
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

Do You Grind Your Teeth at Night? Here’s How Night Guards and TMJ Treatments Can Help
Do You Grind Your Teeth at Night? Here’s How Night Guards and TMJ Treatments Can Help
Dental health
May 21, 2025
The Secret To A Confident Smile: Top Tips For Better Teeth
The Secret To A Confident Smile: Top Tips For Better Teeth
Dental health
May 21, 2025
Clinical Expertise
Building Smarter Care Teams: Aligning Roles, Structure, and Clinical Expertise
Health care
May 18, 2025
Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
Health
May 15, 2025

You Might also Like

healthcare trends to watch 2015
BusinesseHealthFinanceHealth ReformHospital AdministrationMobile HealthWellness

3 Big Healthcare Trends To Watch in 2015

July 21, 2015
IT challenges in healthcare
Hospital AdministrationTechnology

10 Major IT Challenges Healthcare Organizations Are Facing Today

September 23, 2019
BusinessMedical DevicesNewsTechnology

PLC Medical Systems Uses Revenue in the EU to Fund Phase III Development in the US

November 15, 2011

Two Sisters Captured For Medicare Fraud

March 16, 2011
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?