Digital Ad Messaging Tips and Tricks for Medical Marketers
Today’s healthcare consumer is looking for personalized, actionable experiences online —here’s how to make sure your ads meet their expectations. As the internet’s role in the path to treatment has…
6 Low-Cost, Highly Effective Ways to Boost Staff Morale in Your Healthcare Practice
Healthcare industry-induced stress can derail your staff’s demeanor if you aren’t continually keeping morale boosters on your radar. When your staff is happy, they’re more engaged in their jobs, friendlier…
4 Capabilities Every Modern Practice Management Software Must Have
As more and more medical practices transition to electronic medical records systems, it's important to remember that not all platforms are created equal. Having a top-notch electronic records system is…
7 steps to get started using YouTube for your healthcare practice
YouTube is an ideal place to invest your practice’s social media energies: It’s operated by Google, has 1 billion users and is another way to drive traffic to your site.…
What Can Fitness Trackers Teach Us About PROs?
The health and fitness-tracking craze has taken the world by storm. There’s something about the ability to monitor your distances, speeds, incline, calories burned and heart rate that just gets…
How Does Your Medical Organization Handle Negative Feedback?
Soliciting feedback — regardless of whether it’s positive or negative — is a great way to establish a more personal connection with your patients. Ping! An email comes in. You…
Why Digital Marketing is an ROI Life-Saver for Clinical Trials
Inefficient and outdated clinical trial recruitment practices are causing serious problems for the Pharma industry and healthcare consumers alike. The pharmaceutical industry has a crisis on its hands — clinical…
The Potential (And Setbacks) of Telemedicine
Imagine a world where sick patients can get a doctor’s care from the comfort of their living room and where physicians have the flexibility to set a schedule that fits…
Digital Marketing Best Practices for Vein Clinics
When it comes to digital marketing for vein practices, some strategies are more effective than others. Over the past decade, the internet has completely transformed the process of how people…
10 Healthcare Marketing Trends to Watch in 2017
The nation’s healthcare delivery system continues to evolve. A curious thing about trend-watching is not that trends suddenly appear. Sometimes that’s true, but not always. In fact, marketing professionals are…
