Do Mobile Apps Improve Patient Health Compliance?
Mobile health apps have made their way into our everyday lives, slipping in through the default ?Health? app found on Apple devices or chosen to complement a Fitbit. At the…
4 Innovative Ways Healthcare Can Use Big Data to Improve Patient Diagnoses
Below are four ways big data can be leveraged to improve patient diagnoses. Personalized Treatment In the past, most treatments provided to patients were developed based on studies of previous…
Delivering Powerful SEO in Healthcare
When prospective patients go searching online for a local healthcare provider, your name and your practice will surface. SEO in healthcare is about managing the message they receive. 77 percent…
Medical Marketing in 2016: Key Trends and What to Expect Going Forward
Digital advertising, social media marketing, and mobile optimization were just a few of the trends that rocked the medical industry in 2016. Though 2016 was a rollercoaster of a year…
Why Creating an Online Community Is Important for Your Practice
When you’re creating a healthcare marketing plan for your medical or dental practice, it’s important to think of your practice as a brand or a business. It’s also equally important…
New Technology Will Catch Alzheimer’s in the Early Stages
Alzheimer’s is a debilitating disease that robs over 5 million Americans of their memories. The CDC expects that the number of affected people will rise to 14 million by 2050…
Physician Leadership – Improve Your Management Skills with These 7 Steps
Physicians are, in corporate parlance, the project managers of the healthcare world. They lead cross-functional teams that treat patients. However, many doctors struggle with how to manage others’ work. There…
PPC Marketing Dos and Don’ts for Healthcare Professionals
Pay-Per-Click marketing can be a very effective way for healthcare professionals to generate business. It can also be very expensive if it isn’t done properly. WordStream published a very insightful…
Healthcare Costs Involved in Finding the Right Recovery Program
We live in a world that is inundated by drugs and alcohol. As if that were not bad enough, we are equally inundated by direct and indirect drug and alcohol…
Digital Ad Messaging Tips and Tricks for Medical Marketers
Today’s healthcare consumer is looking for personalized, actionable experiences online —here’s how to make sure your ads meet their expectations. As the internet’s role in the path to treatment has…
