Healthcare Marketing Standards: Creating Compliant Content for Consumers
Authored by Geoffrey Anderson of Wax CommunicationsHealthcare marketing is unlike other forms of marketing. Aside from developing content for consumers, organizations have to deal with federal regulations dictating specific content each…
Patient-Physician Email: An Untapped Competitive Advantage
With very little encouragement, a professional colleague of ours will enthusiastically explain why her personal physician is an outstanding provider. With very little encouragement, a professional colleague of ours will…
5 Things You Should Know About HIPAA
Of course healthcare professionals should be most concerned about the health and wellness of their patients, but that’s not their only priority. HIPAA violations should also be at the forefront…
FDA Issues Draft Guidance on Cybersecurity
The FDA sets manufacturer’s expectations on what is expected to address data security threats in medical devices.This draft guidance (pdf download) applies to conventional embedded system medical devices with embedded…
Should Patients Consult Dr. Google?
You see your gastroenterologist with long standing stomach pain. You have undergone a reasonable evaluation and all the endoscopic bodily invasions and imaging studies of your abdomen have been normal. …
Evidence based defensive medicine
Defensive medicine –when physicians provide or recommend unnecessary treatment or testing in order to reduce their chance of being sued– has always bothered me. It harms the patient, drives up costs, and can be…
Pharmacy Trends | Top 5 Pharmacy Trends for 2016
Top 5 Pharmacy Trends: Pharmacy Industry Trends and Events2015 has been an extraordinary year for the Pharmacy Industry complete with reimbursement changes, regulatory changes, new drug approvals, and even political…
How to Optimize Your Healthcare Marketing: Common Conversion Rate Improvement Tactics
It doesn't matter how many prospects you address. Your online marketing success is defined by how many of those leads convert. There are many accepted tactics for improving your…
Benchmarking: The Case for Looking Outside the Healthcare Box
Millennial medical students are starting their third year clerkships in hospitals around the country and are asking: Where is the cutting age technology I am used to? Where are the…
Capture Patient and Market Insights with Social Media Listening Programs
For many, social media can be a double-edged sword. Users take advantage of its offered anonymity and lack of face-to-face contact to convey their true feelings about people, companies,…
