Hillary Clinton’s Classic Mistake: A Marketing Lesson for Doctors and Hospitals
As the nation’s political season heats up every four years or so, we’re all bombarded with news coverage that’s all about candidates and their campaigns.Right up front, I want you…
Emergency On-Call Physician Policy – A Doctor Dissents
I am known by my patients and friends for my calm, imperturbable manner. Yes, I am equipped with the full range of human emotions, but few folks have ever seen…
Keeping Patient Data Secure in a Digital World
Americans have been “vulnerable” to the misuse of their own personal records since the birth of our nation. With the advent of computers and data storage via digital media (e.g.,…
Hope as scientists reveal key to detecting Alzheimer’s early
OverviewThere’s no treatment for Alzheimer’s, the most common type of dementia that affects more than five million U.S. citizens. It’s expected to sky rocket to thirteen million within the next…
The Formula of Driver and Demand- Indian Startups story
The healthcare industry is currently experiencing change at an unprecedented rate. The healthcare industry is currently experiencing change at an unprecedented rate. Change is not only occurring in the technology…
How To Attract Patients in a Consumer-Driven Healthcare Market
In the current dynamic healthcare market your patients are encouraged to choose among individual practitioners, health plans, provider settings and technological options. One response has been an increasing focus on…
How do we achieve coordinated health care?
by Robert Rowley, MD by Robert Rowley, MDA recent study of healthcare organizations showed that most are not prepared to deliver standardized longitudinal care across multiple provider systems. Shared care…
Opportunity Lost: When Inbound Marketing Doesn’t Work in Healthcare
When opportunity knocks, you’ve got five minutes or less to answer the door or the game’s over. Consider this: The most wasteful expense in inbound marketing occurs when you fail…
3 Tips To Getting The Best Results From Your Independent Medical Reviewer
Sending your medical reviews to an Independent Review Organization offers many benefits, including faster turnaround time and a broader depth of specialty knowledge. Once you have made the decision to…
Socioeconomic Factors Crucial for Provider Performance Measurement in a Value-Based Paradigm
Healthcare reform established several programs to measure provider performance in an effort to improve the quality of care and curb rising healthcare costs. A key program is the Hospital Readmissions…
