Social Media Strategy: A Must in Healthcare Marketing
Social media is no longer a choice in healthcare marketing. Whether you’re marketing a hospital, health system, physician practice or health plan, consumer engagement is key to your success.Yet with…
What can we do about overuse of emergency rooms?
Come and get it! Come and get it!I’d expect an emergency physician with 35 years of experience to have some solid insights on why people come to the emergency room.…
Telling Stories & Busting Myths at Mayo Clinic’s Transform 2015 Conference
We’re just back from Mayo Clinic’s excellent Transform Conference 2015. What struck us about the conference was just how fun it was. Bring together a group of people who are…
Things You Need To Know About Making Your Next Hangover Less Awful
Unlike food, alcohol requires no digestion by your body. Although, sadly, this does not mean that beverages and liquors come without calories and fat. As a matter of fact, how…
Make America and the Medical Profession Great Again
Even those who have but a passing interest in the American political know that Donald Trump is:Very Rich.Leading in every poll.Going to build a wall that Mexico will pay for.One…
Diagnostic Reading: Five Must-Read Articles From the Past Week
This week in Diagnostic Reading, we are looking at ICD-10, as yesterday marked the deadline for the code implementation. We also look at the effects of patient consultations, breast computer-aided detection,…
Poll Finds Overwhelming Support For Medicare Paying For End-Of-Life Talks
via Kaiser Health News The public overwhelmingly supports Medicare’s plan to pay for end-of-life discussions between doctors and patients, despite GOP objections that such chats would lead to rationed care…
Blogging and Teaching
Tomorrow is the first day of my 2015 Annual Online Seminar for ACHE and the topic we will explore is a Digital Revolution: How Health IT can Improv Tomorrow is…
Keywords Matter – Exploring the Importance of Keyword Usage In Your Healthcare Digital Marketing
We have always been taught that words matter. They allow us to communicate with each other, tell stories, and express our feelings and emotions. When it comes to digital marketing, the…
