4 Tips for Using HealthCare Social Media to Attract New Patients
This post was published on Kevin MD on February 17, 2013When it comes to attracting new patients using the Internet is crucial. Many people begin their searches for new products…
In Times of Change, HealthCare Leaders Turn to Internal Communications
Healthcare leaders recognize the importance of internal communication experts when it comes to creating awareness, understanding and support for organizational change. And it goes without saying that “change” is the…
Michigan Physicians Benefit From HIPAA Compliant E-Prescribing
The federal government agency for health IT, the Office of the National Coordinator for Health Information Technology (ONC), has recognized Michigan as an early achiever, completing the first milestone in…
Can Google Predict Who Catches the Flu?
In the last ten years, the Internet has drastically transformed the way people interact, learn, and seek information. Each and every day millions of people search for health-related information on…
IVF in Simple terms
Infertility, or the reproductive system's inability to conceive a child, affects millions of people around the world. It is considered today to be a disorder that affects both men and…
Dare to Be Adequate: Hospital Advertising That Fails (and What to Do Instead)
We’ve noticed a disturbing sameness among some hospital and medical advertising. Fortunately, it’s not everyone or even most healthcare advertising, but there are all too many instances when the message…
Are New “Quality of Life Drugs” Worth the Expense?
Very recently a review committee in the U.K. made a preliminary recommendation that the government’s National Health Service should not pay for a newly approved medicine that greatly reduces or…
Even 9-Year Olds Hate Waiting Rooms
This is a brief post with a really big lesson…My fourth-grade daughter Natalie was asked to draw pictures of her vocabulary words this week.We asked her about one of the…
Resilience
Recently my wife and I climbed Mount Kilimanjaro in Africa. We saw the beautiful pictures in the National Geographic brochure and never thought twice – it looked like fun,…
HealthCare Marketing: Create Great Hospital Content
Its hard to figure out what patients want to hear. It’s harder still to create content that they’ll connect and respond to! Effective healthcare marketing should start with great content.Want…
