Food Can’t Cure You: It Can Kill You
Diet Does Not Cure CancerLet’s set the record straight on a silly, popular, and pervasive idea: Food cannot cure you—unless you have a specific deficiency: food cannot cure you of…
Robotic Surgery: Hospitals Absorb Costs to Gain Market Share
Robotic Heart Surgery Billboard (Photo credit: Marshall Astor – Food Fetishist) Robotic Heart Surgery Billboard (Photo credit: Marshall Astor – Food Fetishist)Barron’s recently profiled Intuitive Surgical, maker of the da…
Trench Foot – A Common Ailment of Hikers
An acquaintance of mine once lost all the feeling in his toes for three months from “trench foot.” He was lucky, in the end, that he suffered no permanent damage.How…
Athenahealth Explains Why It’s Buying Epocrates (transcript)
In this transcript of our recent podcast interview, AthenaHealth’s Chief Marketing Officer explains the rationale behind its pending purchase of Epocrates. In this transcript of our recent podcast interview, AthenaHealth’s…
Facebook Graph Search: Game Changer or Minefield for Healthcare Marketing
If you track the evolutionary and revolutionary changes of the Internet you’re probably wondering—or a bit confused—about Facebook’s new “Graph Search”…and what it will mean for healthcare marketing. If you…
7 Tips for Entrepreneurial Orthopedic Surgeons to Stay Independent
In order to stay independent from a hospital or other major medical institution, there are certain things that you'll need to do. Here are some practical tips that we recommend…
Facebook Graph Search – Not As Scary As It Seems
There has been a lot of buzz regarding the upcoming Facebook Graph Search launch and its effect on healthcare marketing. Some of the blog posts have been fairly negative and a…
Who is the Healthcare Consumer?
Hospitals are discovering that it’s not enough to deliver excellent quality care to remain competitive. Today’s knowledgeable healthcare consumers, especially younger patients, consider brand reputation and patient care experience before…
ECT–The Less Than Shocking Story, Part II
Georgios Petrides, Adjunct Associate Professor, Department of Psychiatry and Behavioral Sciences at Albert Einstein College of Medicine, found in a study of 253 patients with severe depression that the remission…
Tips for Boosting Your Brain Power
The great philosopher Aristotle may have believed that we’re born knowing everything we’ll ever know, but our brains are actually remarkably elastic. Whether we’re getting ready for our very first…
