By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Content Strategy for Healthcare [PODCAST]
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > Social Media > Content Strategy for Healthcare [PODCAST]
BusinessSocial Media

Content Strategy for Healthcare [PODCAST]

jkennedy93
jkennedy93
Share
2 Min Read
SHARE

Meet Ahava Leibtag – Content strategist, writer, website consultant. Ahava is President of Aha Media Group. She has worked in healthcare digital consulting with clients such as Johns Hopkins Medicine, Wake Forest Baptist Health and Georgetown University Hospital. She also has an uncanny ability to make sense of complex topics like healthcare and government. We discussed content strategy, getting the C -Suite on board and healthcare marketing. To catch the segments of our conversation, check the time stamp content below.

00:00 Introduction

More Read

pioneer ACOs
Pioneer ACOs: Some Say Risk Not Worth Reward
DOCTOR Project Launches Consumer-Friendly Reports on Physicians [TRANSCRIPT]
Using Google+ for HealthCare and Pharma
Public Employee Benefits Alliance (PEBA) Signs Agreement With Satori Medical Tourism
Can Savvy Marketing Solve the Problem of Low Clinical Trial Recruitment?

00:50 Meet Ahava Leibtag
01:35 Mayo Clinic Social Media Residency
02:12 “Content is King”
02:46 Confusing Content and Delivery
03:00 Three parts of content development
04:19 Strategy meeting
04:40 Profit is not a dirty word
05:34 Karl Marx on “value”
06:40 Three Types of content
07:25 Health libraries
08:05 Market differentiation
11:02 Don’t tell the lawyers
12:15 What are you trying to accomplish?
14:35 C-Suite involvement
16:49 Social media metrics
20:35 New media is not different
20:35 Dandelion websites
22:40 Content audit
23:10 Physicians online: Dr. Kevin Pho, @Doctor_V, Dr. Anonymous
24:10 Mama Doc Blog: Dr. Wendy Sue Swanson
29:29 Social Media Tip: Theresa Meyers, St. Criox Hospice

Visit our resources page for more valuable (and free!) resources on social media and digital health:

Ahava Leibtag’s LinkedIn profile

Resources from Aha Media Group:

Creating Valuable Content

7 Unbreakable Rules of Content Strategy

The Digital Crown: Winning at Content on the the Web

Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

Nurse Scheduling Software
Evaluating 7 Best Nurse Scheduling Software
Nursing Technology
October 28, 2025
contamination
Batch Failures And The Hidden Costs Of Contamination
Health Infographics
October 21, 2025
Medication Management For Seniors
Simplifying Medication Management For Seniors
Infographics Senior Care
October 21, 2025
Guide To Pursuing a Career in Nursing as a Foreigner in the USA
Collaboration Is the Prescription for Better Patient Care
Health
October 20, 2025

You Might also Like

icd 10 delay
BusinessFinanceHealth ReformHospital AdministrationMedical RecordsNewsPolicy & Law

ICD-10 Delay: Does ICD-10 Lack Clinical Value?

April 13, 2014

How Facebook’s Graph Search Can Influence Healthcare

February 5, 2013

Cost Spotlight: A 443% Markup on Prescription Drugs

May 1, 2012
Social Media

3 Rapid-Fire Health Care Social Media Networking Tips

May 28, 2012
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?