By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    healthcare cybersecurity
    4 Helpful Tips on How to Protect Your Medical Practice Against Cyber Attacks
    October 24, 2021
    Health Check Diagnosis Medical Condition Analysis Concept
    6 Health Woes With Online Remedies
    January 19, 2022
    Eight Things Men Should Know About the Male Menopause
    Eight Things Men Should Know About the Male Menopause
    April 24, 2022
    Latest News
    Why Custom Telemedicine Apps Outperform Off‑the‑Shelf Solutions
    July 20, 2025
    How Probate Planning Shapes the Future of Your Estate and Family Care
    July 17, 2025
    Beyond Nutrition: Everyday Foods That Support Whole-Body Health
    June 15, 2025
    The Wide-Ranging Benefits of Magnesium Supplements
    June 11, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Image
    The Geographic Divide: How Federalism Has Formalized Health Disparities
    June 17, 2014
    Henderson Cosmetic Dentist Marielaina Perrone DDS
    Antibiotic Guidelines For Dental Patients
    January 24, 2013
    Practice Pointers in the Wake of the Johns Hopkins Hospital Privacy Settlement
    August 13, 2014
    Latest News
    How IT and Marketing Teams Can Collaborate to Protect Patient Trust
    July 17, 2025
    How Health Choices and Legal Actions Intersect After an Injury
    July 17, 2025
    How communities and healthcare providers can address slip and fall injuries with legal awareness
    July 17, 2025
    Let Your Lawyer Handle the Work Before You Pay Medical Costs
    July 6, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Creating the Ultimate App for Your Clinical Trial
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > Mobile Health > Creating the Ultimate App for Your Clinical Trial
eHealthMobile Health

Creating the Ultimate App for Your Clinical Trial

Dan Stempel
Dan Stempel
Share
4 Min Read
Clinical Trial Apps
SHARE

Mobile devices are rapidly changing the way people seek information.

Contents
Identify and Research Your Target DemographicMeeting Patient NeedsDesign
Clinical Trial Apps

Mobile devices are rapidly changing the way people seek information. In fact, in February 2014, more Americans used smartphones and tablet apps to access the Internet than personal computers for the first time in history.

While many clinical trial marketers are making good use of websites and social media, some have yet to take advantage of mobile platforms for smartphones and tablets. This untapped resource, however, can be an excellent tool for engaging patients and distributing valuable information.

Developing an app that is useful and unique, however, can be trickier than you think. Savvy marketers should follow these guidelines to develop the best app possible for reaching your marketing goals.

More Read

Doctors Must Address Physical, Emotional Concerns With Women’s Hair Loss
Doctors Must Address Physical, Emotional Concerns With Women’s Hair Loss
Secure Use of Social Media: Ensuring the Privacy of Protected Health
Fitbit Profile Sexual Activity Shows up in Google Search Results, What Else Could?
Advantages of Local Search and Online Marketing for Clinical Trials
4 Tips for Using HealthCare Social Media to Attract New Patients

Identify and Research Your Target Demographic

As a clinical marketer, you probably have already identified the demographic you are looking to target. Research, however, is the key to developing an app that will not only appeal to that demographic, but will be of practical use as well.

To get an in-depth understanding of your key demographic, consult the following sources of information:

  • Academic research published in peer-reviewed journals
  • Interviews: patients, field experts, physicians, and clinicians
  • Online research, including social media conversations and forums
  • Focus groups

These resources will give you the necessary information you need to determine what is important to your demographic so that you can develop an app that is relevant to their interests and needs.

Meeting Patient Needs

Some of the most innovative and engaging apps go beyond simply providing basic information. While providing quality information is an essential component in keeping patients engaged, apps that are most successful focus on solving a problem or becoming a useful tool in patients’ daily lives.

For example, Traxion, an app whose target audience is young ADHD sufferers, provides tools for patients to organize their lives and to manage the symptoms of their condition. By identifying a problem that is unique to patients in your target audience and seeking to solve it, you can create an innovative app that will serve your target market as well as your engagement goals.

Design

As of June 2014, there are more than 1.25 million apps available for download in the Google Play Store. With all that competition, how can marketers distinguish their product and reach their target audience?

One way to make your app stand out from the crowd is stunning design. Good design not only makes your app look more attractive, but also increases its functionality.

Focus groups and beta-testing are excellent ways to test the efficacy of your design. Getting your product into the hands of the demographic you are targeting will provide you with invaluable feedback on how to improve your app. Many design teams make the mistake of either skipping this step or ignoring participant feedback. Taking the time to address problems before the launch of your app, however, will pay off in increased engagement of patients during a long clinical trial.

TAGGED:clinical trial recruitment
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

holistic dental
Holistic Dentist Services Are Natural and Safe
Dental health Specialties
July 28, 2025
botox certification
Help Improve People’s Skin Health Via Botox Certification
Skin Specialties
July 22, 2025
Telemedicine Apps
Why Custom Telemedicine Apps Outperform Off‑the‑Shelf Solutions
Health
July 20, 2025
Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
How IT and Marketing Teams Can Collaborate to Protect Patient Trust
Global Healthcare Policy & Law
July 17, 2025

You Might also Like

New Ways to Get (and Stay) Healthier

June 21, 2013
online marketing
BusinesseHealthFinance

Internet Marketing Strategies Build Care Options for Pomona Valley Health Centers

March 7, 2014
Mobile HealthSpecialties

The 4 Best Apps for People with Diabetes

August 4, 2017

Are You Using the Improved Google Health Tools?

July 12, 2012
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?