By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    benefits of using protein powder to build muscles
    Protein Powder for Muscle Mass: Everything You Need to Know
    December 12, 2021
    changes brought on by blockchain in healthcare
    Technology In The Healthcare Industry
    March 28, 2022
    What Does Core Body Temperature Say About Health?
    August 17, 2022
    Latest News
    Beyond Nutrition: Everyday Foods That Support Whole-Body Health
    June 15, 2025
    The Wide-Ranging Benefits of Magnesium Supplements
    June 11, 2025
    The Best Home Remedies for Migraines
    June 5, 2025
    The Hidden Impact Of Stress On Your Body’s Alignment And Balance
    May 22, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    cost of healthcare worldwide versus average life expectancy
    Cost of Healthcare and Average Life Expectancy World Averages show USA a MASSIVE Outlier – InfoGraphic
    July 20, 2012
    obamacare confusion
    AskBlue Tries to Explain Health Insurance and Obamacare
    September 2, 2013
    Update on HealthCare in China
    November 19, 2012
    Latest News
    Top HIPAA-Compliant Messaging Apps for Healthcare Teams
    June 25, 2025
    When Healthcare Ends, the Legal Process Begins: What Families Should Know About Probate and Medical Estates
    June 20, 2025
    Preventing Contamination In Healthcare Facilities Starts With Hygiene
    June 15, 2025
    Strengthening Healthcare Systems Through Clinical and Administrative Career Development
    June 13, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Search Marketing Tips for the Small Medical Practice
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Search Marketing Tips for the Small Medical Practice
BusinesseHealth

Search Marketing Tips for the Small Medical Practice

Jonathan Catley
Last updated: August 2, 2014 8:00 am
Jonathan Catley
Share
4 Min Read
Medical Practice Marketing, Search Marketing, Physician Marketing
SHARE

Medical practices have to approach marketing differently from other businesses. It is easy to sell a good cup of coffee. You are working with a descriptive product that promotes itself if presented well. Small practices don’t have it quite that easy.Medical Practice Marketing, Search Marketing, Physician Marketing

Contents
Create a Keyword ListBe a BloggerJump on the Google BandwagonUse Social Media to CommunicateCreate Ads

Medical practices have to approach marketing differently from other businesses. It is easy to sell a good cup of coffee. You are working with a descriptive product that promotes itself if presented well. Small practices don’t have it quite that easy.Medical Practice Marketing, Search Marketing, Physician Marketing

You are not selling a product, but a relationship. To do that, you have to make a connection, and that starts with the Internet. If you are a pediatrician building a practice in Muskogee, Oklahoma, you want your name to be the first thing patients see when they type “pediatrician muskogee” into the search box. Search marketing makes that happen.

Create a Keyword List

Keywords work like magnets to pull your name out of the search engine pile. We suggest you create a list of 100 or more keywords to target over time that will help develop consistency in your marketing efforts. Go beyond the obvious name of the doctor and practice, as well. The pediatrician, for example, will want terms like:

More Read

Trust Filters and Their Impact on Social Media
An In-Depth Overview Of The Healthcare LMS Market
WH Critical of White Paper on Projected Employer-Sponsored Coverage under Reform
How Can AI Protect Healthcare Workers From COVID-19 Transmission?
Medical Loss Ratio Reform: Barking Up the Wrong Tree
  • baby doctor
  • child wellness care
  • newborn care

Include subspecialties like adolescent medicine and professional associations, too.

Be a Blogger

Maintaining a blog for the practice has a two-fold effect. It establishes your website as a place patients can turn to for helpful information and tips; which should help with increasing traffic. If you write a post explaining the link between diets and type 2 diabetes, you fortify your connection and work towards positive patient outcomes.

Blogging also intensifies your search engine presence. Pick keywords from your list to use along with the names of the physicians, practice and city in each blog post.

Jump on the Google Bandwagon

Did you know that there are over 2 million Google searches every minute? Google My Business is a free service that puts your practice on the map, literally. When you sign up and give Google all the relevant information, the practice will appear on maps and in local searches. You can add separate listings for every doctor and one for the practice, expanding the business exposure even more.

Use Social Media to Communicate

Set up a page for the practice and the physicians on the mainstream social media sites like Facebook and Twitter. By interacting with prospective patients online, the practice solidifies the connection and creates “like” options. Search engines love “likes.”

Every time a patient clicks a button, comments or shares a post, the practice gets a little search engine brownie point. You might even pick up new patients as friends see the name of the practice on their news feeds.

Create Ads

Paid ads are a practical way to improve search engine ranking. We always suggest testing several ads to see which one performs best. Develop an ad campaign that focuses on heart health, for example. Let it run via several platforms such as Google and Facebook, then examine the metrics. The ad that converts the most runs again.

There are many online assets available to a small medical practice, but it all boils down to exposure. The more the name of the practice and doctors show up on the Internet through search marketing techniques, the better the search engine ranking and the more new patients for your medical practice.

Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

women dental care
What Is a Smile Makeover and How Much Does It Cost?
Dental health
June 30, 2025
HIPAA-Compliant Messaging Apps
Top HIPAA-Compliant Messaging Apps for Healthcare Teams
Global Healthcare Policy & Law Technology
June 25, 2025
recovering from injury
Rebuilding After Injury: Path to Physical and Emotional Recovery
News
June 22, 2025
scientist using microscope
When Healthcare Ends, the Legal Process Begins: What Families Should Know About Probate and Medical Estates
Global Healthcare
June 18, 2025

You Might also Like

The Importance of Patient Advocates for Orphan Drugs

April 19, 2013

Digital Patient Privacy Loss in EHRs and Other Health IT Systems

January 31, 2014

Kaiser: Medicare Reform Ideas

February 1, 2013
hospital technologies
Hospital AdministrationTechnology

Amazing Hospital Technologies that Improve Patient Care in 2025

December 27, 2024
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?