Digital Health Activities of Online Moms

This is the world’s first research initiative providing real-time information on how online and social media content impacts active digital health consumers’ perceptions, intentions and behaviors.

Prior to launching the current version of the digihealth pulse research initiative, we conducted a stand-alone study focusing on online moms between late 2011 and early 2012. We examined their digital health technology adoption habits and monitored their online activities.  These infographics highlight data from the study focusing on online moms’ use of mobile health apps and how often online moms search the Web to find health content.