By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    UV damage to eyes
    Warning Signs of Long-Term UV Damage to Your Eyes
    December 9, 2021
    degree for healthcare job
    The Ultimate Healthcare Recruiting and Staffing Guidebook
    March 21, 2022
    medicare part d benefits
    Everything that You Need to Know About Medicare Part D
    August 15, 2022
    Latest News
    Beyond Nutrition: Everyday Foods That Support Whole-Body Health
    June 15, 2025
    The Wide-Ranging Benefits of Magnesium Supplements
    June 11, 2025
    The Best Home Remedies for Migraines
    June 5, 2025
    The Hidden Impact Of Stress On Your Body’s Alignment And Balance
    May 22, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Conservatives: The Utah Health Exchange is Not a Model
    July 23, 2011
    Medical Malpractice Reform Losing Physician Support
    November 7, 2011
    Hospitals Aim to Apply Direct Payments of Care Delivery to Increase Resources
    August 28, 2012
    Latest News
    Top HIPAA-Compliant Messaging Apps for Healthcare Teams
    June 25, 2025
    When Healthcare Ends, the Legal Process Begins: What Families Should Know About Probate and Medical Estates
    June 20, 2025
    Preventing Contamination In Healthcare Facilities Starts With Hygiene
    June 15, 2025
    Strengthening Healthcare Systems Through Clinical and Administrative Career Development
    June 13, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Digital Tools in Pharma: An Interview with Panos Papakonstantinou
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Technology > Medical Devices > Digital Tools in Pharma: An Interview with Panos Papakonstantinou
eHealthMedical DevicesTechnology

Digital Tools in Pharma: An Interview with Panos Papakonstantinou

DeniseSilber
Last updated: May 1, 2014 8:00 am
DeniseSilber
Share
5 Min Read
SHARE

digital health in pharma

 

Papos Papakonstantinou of Novartis Europe, digital specialist, will be speaking at Doctors 2.0 & You on June 5 in Paris in a session covering three facets of digital pharma. Before you meet him in person, Doctors 2.0 & You asked him a few questions about digital devices and the pharma industry.

digital health in pharma

More Read

Healthcare and Technology : Garnering Interest in Your Product
How Hospitals Can Improve Revenue Cycle Management
Anecdote-Driven Systems Engineering and Complaint-Based Interoperability Design Won’t Solve Health IT Woes
Health IT Thrives with New Startup Companies
ImmunoGenetix Discovers a Safer Approach To HIV Treatment

 

Papos Papakonstantinou of Novartis Europe, digital specialist, will be speaking at Doctors 2.0 & You on June 5 in Paris in a session covering three facets of digital pharma. Before you meet him in person, Doctors 2.0 & You asked him a few questions about digital devices and the pharma industry.

Disclaimer: The views presented are the views of the author, not necessarily those of Novartis. The content is intended for educational purposes only and for the personal use of the audience. It is not intended for wider distribution outside the intended purpose without author’s approval. The following content is accurate to the best of the author’s knowledge at the time of production.

Denise Silber:  How much has the Pharma industry in Europe evolved in the use of digital in the past two years? 

Panos Papakonstantinou: There is a high degree of change in Europe.  Digital is affecting all  industries’ customer relationships. Pharma is one of the fastest changing industries in terms of digital adoption. Technologies that have proven to add value for other industries are now being quickly adopted. We will also observe this innovation  in the larger health sector.

DS : What are the digital initiatives for pharma?

PP: Websites, smartphone apps and remote detailing of course, but also new fields such as telehealth, paving the way for more digital health activities in the future. The focus is primarily at the moment on healthcare professionals, but there is also a wide range of web tools, applications and social media activities offering patients the possibility to be more interested and informed.

DS : How do you explain the rapid adoption of smartphone tablets for field forces in Europe?  Do you see this as a lasting trend?

PP: A Pharma Rep needs to be able to detail based on scientific data; this can be easily performed with a smartphone or tablet. Smartphones and tablets are extremely useful tools  in supporting the daily activities of a pharma rep and contributing to up-to-date customized information. Information flow has never been as big,  and the smart use of technology can help answer the changing pharma rep needs.

Differentiated patient profiles  are becoming the basis for detailing.  Specific skills and training are required for the rep. Leveraging the technical capabilities of a  camera, for example, is something to explore. We might also be experiencing a shift in the field force approach which will make the tablet’s adoption a lasting trend. Tablets are continuously increasing in adoption and this  will not fade away  soon; they are an established need and provide the mobility support that the modern Pharma Rep needs.

DS :  How does the diversity of Europe impact Pharma in digital (different languages, different habits, different KOL, …)?

PP : You could argue that Europe is a highly diversified region where cultural characteristics, languages and habits play a significant role in the digital pharma model. But the power of digital is personalization of content and services provided. While  any digital activity follows the same principle across countries, it is never adopted in a single way. Digital activities can be more value adding, as they are adapted across a diversified region and fulfill physicians and patient needs.

DS What have been the biggest learnings for Pharma in digital in Europe?

PP : Digital has done wonders for other industries, and pharma is adopting the best practices, taking them a step forward. The biggest learning for pharma in digital in Europe would be that a traditionally conservative industry is able to take big steps forward and even re-invent itself in the process. Digital is relevant for pharma, and the industry can benefit from digital adoption as much as the other industries.

Find Panos Papakonstantinou biography here.

TAGGED:pharma
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

women dental care
What Is a Smile Makeover and How Much Does It Cost?
Dental health
June 30, 2025
HIPAA-Compliant Messaging Apps
Top HIPAA-Compliant Messaging Apps for Healthcare Teams
Global Healthcare Policy & Law Technology
June 25, 2025
recovering from injury
Rebuilding After Injury: Path to Physical and Emotional Recovery
News
June 22, 2025
scientist using microscope
When Healthcare Ends, the Legal Process Begins: What Families Should Know About Probate and Medical Estates
Global Healthcare
June 18, 2025

You Might also Like

Social Media Can Change HealthCare – Medicine 2.0 Conference Takeaway

September 22, 2011
Uncoordinated Care
eHealth

Coordinated Care Begins With The Patient

June 17, 2014

Sweeping Changes in Healthcare Are Expected by 2025: How Can Providers Prepare?

February 24, 2016
genetic therapy for leukemia
Medical InnovationsSpecialtiesTechnology

Is Genetic Therapy the Future for Treating Leukemia and Other Blood Disorders?

December 12, 2013
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?