By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    bowl of vegetable salad
    Raw Foods: benefits and harms
    November 9, 2021
    pros and cons of the keto diet
    Read This Before You Follow the Keto Diet
    May 18, 2022
    spinal cord injuries
    4 Potential Causes of Spinal Cord Injuries (and How to Seek Compensation)
    May 25, 2022
    Latest News
    The Hidden Impact Of Stress On Your Body’s Alignment And Balance
    May 22, 2025
    Chewing Matters More Than You Think: Why Proper Chewing Supports Better Health
    May 22, 2025
    Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
    May 16, 2025
    Learn how to Renew your Medical Card in West Virginia
    May 16, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Video: The Future of Medicine in Nigeria Depends on Radiology
    December 10, 2015
    A Guide to Implementing an Effective Healthcare Solution
    November 27, 2013
    4 Simple Steps For Solving The Real Cause Of Your Depression
    July 18, 2019
    Latest News
    Building Smarter Care Teams: Aligning Roles, Structure, and Clinical Expertise
    May 18, 2025
    The Critical Role of Healthcare in Personal Injury Recovery: A Comprehensive Guide for Victims
    May 14, 2025
    The Backbone of Successful Trials: Clinical Data Management
    April 28, 2025
    Advancing Your Healthcare Career through Education and Specialization
    April 16, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Do’s and Dont’s for Effective “Lightening” Demos of Your Health IT Product
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Do’s and Dont’s for Effective “Lightening” Demos of Your Health IT Product
Business

Do’s and Dont’s for Effective “Lightening” Demos of Your Health IT Product

ShahidShah
Last updated: October 25, 2012 8:20 am
ShahidShah
Share
5 Min Read
SHARE

 

I’ll be moderating the the first of 3 “Innovator’s Challenge” sessions at the Partners

2012 Connected Health Symposium & Expo. It’s not easy for a company to be selected for a prestigious demo session like this and if the demos are done right they can help the company gain traction in the market.

 

I’ll be moderating the the first of 3 “Innovator’s Challenge” sessions at the Partners

2012 Connected Health Symposium & Expo. It’s not easy for a company to be selected for a prestigious demo session like this and if the demos are done right they can help the company gain traction in the market.

More Read

Expansion of Primary Care and Relationships Leads to Fewer ER Visits
Dare to Be Adequate: Hospital Advertising That Fails (and What to Do Instead)
Readmissions and Consumer Engagement
Free Health Care
Collaborative Care With Private Social Networks for Patients and Doctors

The Innovator’s Challenge sessions use the “lightening” format where each participant has 5 or fewer minutes to do their demo before the next one starts (barely 30 seconds of transition between demos). The lesson for this kind of format is not just brevity and focus but attention to value and focus on an overarching theme.

Here are some Do’s and Dont’s that shared with my session participants, perhaps they’ll be useful to others:

  • Don’t worry that you won’t get your message across in such a short time — it may seem like you can’t get much done in 5 minutes but if you do the demo tightly, it can be very memorable. A tight demo means not just meeting the time allotment but actually having a purpose for doing the demo – is it to sell a concept, an actual solution, get audience feedback, etc.?
  • Don’t beat around the bush about the value proposition; clearly tell the audience about the payer for your solution, the user of your solution, and the benefiters of the system (read my introduction to the “PBU” circle for details) – come out in the first minute and clearly articulate:
    • Who is your intended user, the actual human being that will log in and enter data or use the screens (a doctor, a nurse, a staff member, a researcher, etc.)?
    • Who pays for your solution (the user themselves, a hospital, a practice, a lab, etc.)? This group of people may not even touch the system but they do pay for it.
    • Who benefits from the solution (the user directly, the government, the hospital, etc.)? This group of people may not pay or use the system but are direct beneficiaries.
  • You can really only convey one or two main points in the time given so try and do your demo with an “overarching theme” in mind – every screen or feature you show should have a well thought out purpose. The overarching theme should be focused around the value proposition and talk about the users and customers not about you.
  • Don’t try to show too much, focus on your key differentiators and unique value propositions. The idea is to show what makes you different than everyone else, not the same.
  • Try not to use a PPT deck – instead, spent your time in your app. However, if you have a PPT deck, ensure (within reason) that it’s no more than 7 to 9 slides including front and back matter. If you have more slides but have timed your presentation, that’s fine too but PPT will normally slow you down so go without if you can.
  • Your objective is to have one or two things stick in the audience’s mind so they’ll visit your website or come see you after the meeting, not to buy the product because of the demo.

Got any tips for companies doing lightening demos in healthcare? Leave some comments.

TAGGED:lightning
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

stress impact your health
The Hidden Impact Of Stress On Your Body’s Alignment And Balance
Health Wellness
May 22, 2025
chewing better for health
Chewing Matters More Than You Think: Why Proper Chewing Supports Better Health
Dental health Health
May 22, 2025
Do You Grind Your Teeth at Night? Here’s How Night Guards and TMJ Treatments Can Help
Do You Grind Your Teeth at Night? Here’s How Night Guards and TMJ Treatments Can Help
Dental health
May 21, 2025
The Secret To A Confident Smile: Top Tips For Better Teeth
The Secret To A Confident Smile: Top Tips For Better Teeth
Dental health
May 21, 2025

You Might also Like

Panel on Critical Sales and Distribution Considerations for the Buyer, Investor and Seller

June 20, 2011

Patient Recovery: A Solution to Improve Healthcare

January 30, 2014

Health Care Buzz Today

July 6, 2011

The Importance of Targeted Care in Specialty Pharmacy

December 6, 2015
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?