By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    physical health
    5 Ways Playing Games Can Improve Neural and Physical Health
    September 9, 2022
    Reasons For Hair Loss and Its Treatment
    Reasons For Hair Loss and Its Treatment
    February 16, 2022
    healthcare organization
    5 Actionable Strategies For Healthcare Organizations
    August 15, 2022
    Latest News
    7 Most Common Healthcare Accreditation Programs: Which Should You Use?
    August 20, 2025
    Hospital Pest Control and the Fight Against Superbugs
    August 20, 2025
    Hygiene Beyond The Clinic: Attention To Overlooked Non-Clinical Spaces
    August 13, 2025
    5 Steps to a Promising Career as a Healthcare Administrator
    August 3, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    4 Reasons Chris Cornell’s Death Raises Medical Ethics Questions
    December 19, 2018
    What If You Could Sell Your Vote?
    August 24, 2017
    The Sleepy American
    September 12, 2017
    Latest News
    How Social Security Disability Shapes Access to Care and Everyday Health
    August 22, 2025
    How a DUI Lawyer Can Help When Your Future Health Feels Uncertain
    August 22, 2025
    How One Fall Can Lead to a Long Road of Medical Complications
    August 22, 2025
    How IT and Marketing Teams Can Collaborate to Protect Patient Trust
    July 17, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Grow Your Medical Practice’s Patient Volume by Marketing to New Movers
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Finance > Grow Your Medical Practice’s Patient Volume by Marketing to New Movers
BusinessFinance

Grow Your Medical Practice’s Patient Volume by Marketing to New Movers

Jonathan Catley
Jonathan Catley
Share
4 Min Read
Physician Marketing, Medical Practice Marketing, Targeted Local Marketing
SHARE

More than 14 percent of the U.S. population moves each year, according to Melissa Data.

More than 14 percent of the U.S. population moves each year, according to Melissa Data. This creates a large pool of new people buying homes and moving into your community — who could become new patients for your medical practice.Physician Marketing, Medical Practice Marketing, Targeted Local Marketing

Some areas have more movement than others with homes selling within their first 60 days on market in many locations. This is outstanding for people in the real estate business who have been struggling since the Great Recession.

It’s even bigger and better news, though, for healthcare practices and medical businesses in communities looking for an opportunity to bring in new patients in the coming year. Chances are good that your community is a target rich environment of new residents.

More Read

icd-10
Five Facts about ICD-10 from CMS
How to Engage Physicians with the New ACO Benefits
Facility Fees For Office Visits: What is the Role of Health Plans?
The Next Thing in Healthcare: Personalized Medicine
Tight Dress Sends Joan Collins to the Hospital

Most medical practices know the true value of a new patient. New movers are an excellent way to gather new patients.

Why Should Medical Practices Target New Movers?

Most people moving into new communities do not yet have their fingers on the pulse of what’s what within the community, at least not upon initial acclimation to the area. Many of them are moving far from a home where they had been familiar and comfortable with a wide range professional healthcare services such as doctors, pediatricians, chiropractors, and dentists.

Targeting new movers is a quick and effective way to let them know you’re available and to make a good first impression. Welcome them to the neighborhood. Provide them with a welcome package, gift, or discount. It will make them feel welcomed and cast a favorable impression of your practice.

Even if they don’t need your service now, the odds are good that someone in their household may need your services at some point down the line. Many will go ahead and schedule an initial appointment with the first medical practice that meets their needs they come across. You want to be the first.

Finally, it urges them to take action for finding medical providers that meet their needs. Whether your practice offers dental services, chiropractic care, dermatology, surgical procedures, or another medical specialty, you’re creating a sense of urgency for getting their medical needs squared away sooner rather than later.

Getting More Value from Your Efforts to Target New Movers

If you’re like most medical practices, you want to maximize the potential return on your investment of time and attention. The following steps will help you get a little extra mileage from your efforst when targeting new movers.

  • Ask Prospective Patients to Join your Newsletter List– This simple step turns one-time contacts into daily or weekly contacts in your marketing efforts. If you provide them with valuable, useful information relevant to their medical needs, chances are good that they will become patients in time.
  • Follow-Up After the Initial Contact– Consider the first mailing an introduction – a soft pitch at best. Use the follow-up contact as an opportunity to explain more about the services you offer.
  • Ask for Feedback– Use the initial contact or follow-up contact as an opportunity to ask how you can serve them. Chances are good that they’re willing to tell you if you can help. It makes people feel good, though, when businesses, especially medical practices, make them feel as though the business is interested in what they have to say.

New movers are an incredible opportunity for medical practices in almost every city and state. How are you taking advantage of this potentially red hot market for your medical practice? 

TAGGED:marketing
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

travel nurse in north carolina
Balancing Speed and Scope: Choosing the Nursing Degree That Fits Your Goals
Nursing
September 1, 2025
intimacy
How to Keep Intimacy Comfortable as You Age
Relationship and Lifestyle Senior Care
September 1, 2025
engineer fitting prosthetic arm
How Social Security Disability Shapes Access to Care and Everyday Health
Health care
August 20, 2025
a woman explaining the document
How a DUI Lawyer Can Help When Your Future Health Feels Uncertain
Public Health
August 20, 2025

You Might also Like

Patient Activation and the End of Health Insurance Companies

April 6, 2014
Accountable Care
BusinessFinanceHospital AdministrationPolicy & Law

How to Optimize Post Conversion

January 24, 2015
BusinessHealth Reform

Value-based care: can we get there with current tools?

February 19, 2016

The Impact of ACA Market Reforms Without a Mandate: Infographic

March 24, 2012
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?