By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    medicare part d benefits
    Everything that You Need to Know About Medicare Part D
    August 15, 2022
    Best Ways to Boost Your Immune System this Winter
    Best Ways to Boost Your Immune System this Winter
    November 15, 2022
    back pain issues
    Ways to Treat Constant Back Pain
    August 21, 2023
    Latest News
    How Probate Planning Shapes the Future of Your Estate and Family Care
    July 17, 2025
    Beyond Nutrition: Everyday Foods That Support Whole-Body Health
    June 15, 2025
    The Wide-Ranging Benefits of Magnesium Supplements
    June 11, 2025
    The Best Home Remedies for Migraines
    June 5, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    More On Wellness Programs To Improve Health and Reduce Costs
    January 25, 2012
    Privatizing Social Security and Medicare: Who Can Defuse Political Dynamite?
    June 12, 2011
    Study: Risk of Death in Elderly Patients with Dementia Doubled with Some Antipsychotic Medications
    February 26, 2012
    Latest News
    How IT and Marketing Teams Can Collaborate to Protect Patient Trust
    July 17, 2025
    How Health Choices and Legal Actions Intersect After an Injury
    July 17, 2025
    How communities and healthcare providers can address slip and fall injuries with legal awareness
    July 17, 2025
    Let Your Lawyer Handle the Work Before You Pay Medical Costs
    July 6, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Healthcare Search Engine Optimization
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Healthcare Search Engine Optimization
BusinesseHealth

Healthcare Search Engine Optimization

Lonnie Hirsch
Lonnie Hirsch
Share
5 Min Read
Image
SHARE

Healthcare Search Engine Optimization – Making Friends With Spiders, Crawlers and Bots

Five quick search engine optimization techniques to recognize if your healthcare website needs help with search ranking—to attract more visitors and win new patients.Image

Here’s a quick assessment tool for your healthcare website.

Contents
Healthcare Search Engine Optimization – Making Friends With Spiders, Crawlers and BotsFive quick search engine optimization techniques to recognize if your healthcare website needs help with search ranking—to attract more visitors and win new patients.Healthcare Search Engine Optimization – Making Friends With Spiders, Crawlers and BotsFive quick search engine optimization techniques to recognize if your healthcare website needs help with search ranking—to attract more visitors and win new patients.Results: about 676,000 results for dentist in Cincinnati. (0.21 seconds.)

Healthcare Search Engine Optimization – Making Friends With Spiders, Crawlers and Bots

Five quick search engine optimization techniques to recognize if your healthcare website needs help with search ranking—to attract more visitors and win new patients.Image

Here’s a quick assessment tool for your healthcare website. Internet Search Engines, like Google, decide how high your site will be listed on a mountain of search results. Sophisticated computer programs-spiders, crawlers, bots-do the work, and we know how to make friends with these critters to improve your page rank and bring more traffic to your website.

As a test, we just did a Google search for dentist in Cincinnati.

Results: about 676,000 results for dentist in Cincinnati. (0.21 seconds.)

Google sports some incredibly impressive technology…but 1. We’re pretty confident there aren’t 676,000 dentists in Cincinnati, and 2. Wouldn’t you hate to be listing number 432,123? The rude reality is that a prospective patient will not get past the first page or two—less than 30 listings.

More Read

price transparency in healthcare
Seeing Through the Patient CARE Act: Why Transparency Won’t Fix Our System
10 Trade Secrets: How Exceptional Public Speakers Make It Look Easy
How to Get Some Love from Pinterest’s New Smart Feed
The Evolving Role and Stature of Health Information Management (HIM)
Top 10 Unfounded Health Scares of 2011

Google is constantly indexing millions of websites using SPIDERS–complicated computer programs that methodically “crawl” the web to evaluate every page they can find.

Before human eyes ever find your website, it’s best to make friends with these spiders, crawlers, or bots, and give them what they like. There’s an art and science to pushing your website toward the top—and winning a higher page rank than the next guy.

Google will not tell anyone exactly how they determine page rank; it’s an intricate and secret algorithm, and they change it all the time. But there are some quick checks you can do to know when to call for professional help.

It doesn’t matter if your website is for a hospital, solo practice, healthcare organization, or physician group, you can use the following checklist. But keep in mind that this is not a substitute for Search Engine Optimization (SEO). But look for these five areas to quickly spot an underperformer.

  • KEYWORDS ARE KING: These are the significant words or phrases that are noticed and indexed by Search Engines. CHECK: ARE keywords (that patients search for) used – but not overused – in your code, navigation and text?
  • WHAT’S IN A DOMAIN NAME: What you do is more important to Search Engines than who you are. For example: The URL www.doctorjones.com is general, but www.DentistForKids.com is specific. CHECK: What does your domain name have to say?
  • SPIDERS NOTICE CHANGE: Search Engines are constantly searching, but they don’t waste time looking at what they’ve already seen (and indexed). Regular changes in a website have value for both visitors and spiders. CHECK:When was the last time you updated your website?
  • TEXT WITH IMAGES: Spiders are blind to images, artwork, or videos. So you’ve got to use text to reveal content to spiders. CHECK: Are you using tags and captions with pictures and visuals?
  • USE VIDEOS ON YOUR SITE: We are in the beginning of an entire series of special video reports about how to harness the benefits of video in healthcare marketing for hospitals, group practices and medical advertising. Suffice to say that videos on your website help boost page rank. CHECK: Look for our video series about online videos. We’ll tell you some of the best ways to harness this tool.

This is just a quick assessment. If your website is deficient in any of these areas, please give us a call pronto. The business of keywords and Search Engine Optimization are vital to page rank, but they are definitely challenging.

image: SEO/shutterstock

 

TAGGED:SEO
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
How IT and Marketing Teams Can Collaborate to Protect Patient Trust
Global Healthcare Policy & Law
July 17, 2025
paramedics in surgical gloves and masks
How Health Choices and Legal Actions Intersect After an Injury
Health care
July 16, 2025
a woman giving a key
How Probate Planning Shapes the Future of Your Estate and Family Care
Health
July 16, 2025
a woman with kinesio tapes on her back arm
How communities and healthcare providers can address slip and fall injuries with legal awareness
Health care
July 16, 2025

You Might also Like

Is Patient Privacy Endangered by Online Search?

July 12, 2013

Content Marketing Can Engage Healthcare Consumers

March 26, 2013
road-sky-clouds-cloudy.jpg
BusinesseHealth

When it Comes to Digital DTP Marketing for Medical Devices, Destination Matters

July 26, 2016

CMS regulations and Physicians

August 8, 2016
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?