By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Hospital Promotional Partners Leverage Clever Ideas for Greater Impact
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Finance > Hospital Promotional Partners Leverage Clever Ideas for Greater Impact
BusinessFinance

Hospital Promotional Partners Leverage Clever Ideas for Greater Impact

Lonnie Hirsch
Lonnie Hirsch
Share
3 Min Read
Baby Bowl
SHARE

Baby BowlIf you missed the final score in St. Luke’s 2014 Baby Bowl…the boys won.

Baby BowlIf you missed the final score in St. Luke’s 2014 Baby Bowl…the boys won.

And from a hospital promotional perspective, the other winner in this clever promotion was the New Beginnings Family Birth Centers at St. Luke’s University Health Network.

Here are two recent case examples (and ideas you can use) for leveraging media exposure via promotional partnerships.

More Read

CEO and Founder of French Breast Implant Company Wanted by Interpol
Health Insurance is Expensive; I’m Glad Folks are Finally Learning the Truth
Guest Article: Safe Social Networking is Good for Patients
The First Amendment, in Your Medicine Cabinet
Why You Should Care About Your Personal Health Record and Access to Your Data

The core idea of the Digital Baby Bowl was to track the number of girls versus boys who are born in pregnancy units within the health network since January 1. An updated scoreboard was posted on a network of digital billboards in the Lehigh Valley, Southeastern Pennsylvania area. And on February 3, the day after the Super Bowl, the winning gender was publicized.

In the shadow of that other “big bowl game” (about an hour to the east), this was a joint promotional effort between St. Luke’s and Adams Outdoor Advertising. “The Baby Bowl digital billboard is intended to be a fun, lighthearted promotional effort to call attention to our maternity and pediatric services,” according to Ken Szydlow, St. Luke’s Vice President of Marketing and Public Relations.

Ken tells us, “The baby bowl ads sparked a lot of unsolicited positive feedback from both the general public and employees. People were surprised to see how many births took place at our hospital. We average 4,000 births per year.”

Polar Vortex and Free Weather App

weather appWith the extra-nasty weather on the east coast this winter, we couldn’t help noticing another timely and useful promotional partnership between St. Luke’s and local broadcast outlet WFMZ. St. Luke’s and WFMZ developed and offered a free weather app.

As you probably know, the daily weather is a high-interest, constant-conversation topic, especially with this season’s heavy storms and polar vortex cold spells. The weather app provides hourly weather details, 10-day extended forecasts, weather maps and alerts.

As many readers will attest, it’s been a nasty winter on the East Coast this year. “The weather app was well timed,” Ken Szydlow said. “Due to inclement weather in our service area, the weather app is being viewed in excess of 600,000 times per month.”

The Baby Bowl and the Weather App are just two examples of hospital promotional ideas that enjoyed greater public exposure because the hospital partnered with a local media outlet. This sort of teamwork—one that enriches the brand and community value for all parties—often has an added cost-savings benefit.

 
TAGGED:baby bowlhospital marketing
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

dental care
Importance of Good Dental Care for Health and Confidence
Dental health Specialties
October 2, 2025
AI in Healthcare
AI in Healthcare: Technology is Transforming the Global Landscape
Global Healthcare Policy & Law Technology
October 1, 2025
Choosing the Right Swimwear for Health and Safety
News
September 30, 2025
sports concussions
Concussion In Sports: How Common They Are And What You Need To Know
Infographics
September 28, 2025

You Might also Like

BusinessMedical InnovationsTechnology

Startups:Digital Health Accelerator Program Accepting Applications

May 2, 2012

Mosquito-Dissecting Robot May Bring Malaria Vaccine Closer to Reality

May 29, 2014
Health ReformHospital AdministrationMedical RecordsPolicy & LawPublic HealthTechnology

HIPAA Challenges

September 1, 2013

Car Crashes Into Radiology Center At Massachusetts Hospital

August 6, 2011
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?