By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    headphones can create health problems
    The Harmful Health Effects of Using Headphones
    September 24, 2021
    Headache causes
    4 Causes Of Headache You Probably Didn’t Know About
    December 28, 2021
    follow these steps to recover from your injury
    What Steps Should You Take to Recover More Quickly from an Injury?
    April 12, 2022
    Latest News
    Beyond Nutrition: Everyday Foods That Support Whole-Body Health
    June 15, 2025
    The Wide-Ranging Benefits of Magnesium Supplements
    June 11, 2025
    The Best Home Remedies for Migraines
    June 5, 2025
    The Hidden Impact Of Stress On Your Body’s Alignment And Balance
    May 22, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Cash Transfers: Good for HIV/AIDS Too
    August 9, 2012
    unnecessary medical tests
    Eagerly Awaiting the Death of Defensive Medicine
    September 5, 2013
    Image
    Mobile Health Around the Globe – mHealth Fighting Malnutrition in India
    December 17, 2012
    Latest News
    Let Your Lawyer Handle the Work Before You Pay Medical Costs
    July 6, 2025
    Top HIPAA-Compliant Messaging Apps for Healthcare Teams
    June 25, 2025
    When Healthcare Ends, the Legal Process Begins: What Families Should Know About Probate and Medical Estates
    June 20, 2025
    Preventing Contamination In Healthcare Facilities Starts With Hygiene
    June 15, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: How to Make Semantic Search Work for Your Medical Practice
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > How to Make Semantic Search Work for Your Medical Practice
BusinesseHealth

How to Make Semantic Search Work for Your Medical Practice

Jonathan Catley
Jonathan Catley
Share
4 Min Read
Search Engine Medical Practice Marketing
SHARE

Go to Google and enter a query phrased as a question. You may see something new. Wherever it can, Google is using what it calls Direct Answers to give answers right on the search page to many surfer questions. This is part of Google’s new semantic search, and it’s changing the way that surfers interact with your content.Search Engine Medical Practice Marketing

Contents
Simple Answers Aren’t EnoughMake Them Curious Enough to ClickLocal Optimization Helps

Go to Google and enter a query phrased as a question. You may see something new. Wherever it can, Google is using what it calls Direct Answers to give answers right on the search page to many surfer questions. This is part of Google’s new semantic search, and it’s changing the way that surfers interact with your content.Search Engine Medical Practice Marketing

Simple Answers Aren’t Enough

Many people who take to Google to search will be able to have their basic queries answered without ever visiting your or any other page. And, the questions that Google answers directly may get even more detailed. When SearchEngineLand asked Google representatives what was in the future for Direct Answers, the reply was “we’re always experimenting with different types of answers, but we don’t have more details to share at this point.”

While answering surfers’ medical questions is a good start, just providing simple answers to questions is not enough. Don’t just provide a simple definition of a medical term; create blog posts that discuss living with a condition, treatment options or other factors that would interest readers. To get eyes on your content and bring a chance of a conversion, it takes more depth.

More Read

Image
A Healthier Conversation
Will Virtual Consults Solve the Provider Shortage?
Addressing Addiction In Primary Care
Most Expensive Nursing Homes on the East Coast
Why Our HealthCare Spending Doesn’t Make Sense

Make Them Curious Enough to Click

Compelling content on your pages is imperative. But, before your prospects can read it, they need to get to your site. Google’s standard search engine result display still shows the title and a short description of your page that is usually taken from the meta description. Leverage these important elements of your content to make surfers more likely to visit your site.

First, it’s important for titles to be both keyword-oriented and enticing to readers. Don’t just title your page “Skin Cancer Symptoms.” Instead, use a helpful title such as “Identifying Four Common Skin Cancer Symptoms.” Then, follow up with a description that tells a little about what the reader can find on the page. Readers will know that you are giving a detailed guide they can use to determine what may be going on with them and whether they should seek medical help. Basic SEO practices like ensuring quick loading times, optimizing across platforms and creating detailed and up to date sitemaps, of course, still apply.

Local Optimization Helps

One new OneBox feature that can be a boon to local doctors offices is the local search results box. Google returns a set of 10 local results when people perform searches for local businesses. Make sure that your pages are optimized for local search so that you turn up in these results.

The key to continued relevance is to adapt to the changing search environment. By adjusting your content strategies to better meet the needs of your potential clients, you can continue to get valuable search engine traffic.

TAGGED:search engine marketingsemantic search
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

9 Lifestyle Tweaks That Can Add Years to Your Life
9 Healthcare Lifestyle Tweaks That can Add Years to Your Life
lifestyle
July 11, 2025
car accident lawsuit
Let Your Lawyer Handle the Work Before You Pay Medical Costs
Policy & Law
July 6, 2025
women dental care
What Is a Smile Makeover and How Much Does It Cost?
Dental health
June 30, 2025
HIPAA-Compliant Messaging Apps
Top HIPAA-Compliant Messaging Apps for Healthcare Teams
Global Healthcare Policy & Law Technology
June 25, 2025

You Might also Like

This Week In Diagnostics

October 12, 2011

Major Medicare Fraud Bust Just the Latest Lesson in Problematic Healthcare Spending

May 4, 2012
Jeffrey Brenner
FinanceHealth ReformPolicy & LawPublic Health

How to Improve Healthcare: Address Super-Utilizers

November 21, 2013
Clinical Trial Marketing, Patient Recruitment, Patient Engagment
BusinesseHealthSocial Media

3 Ways to Keep Patients Engaged During Long-Term Clinical Trials

August 4, 2014
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?