By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    migraine home remedies and-devices
    The Best Home Remedies for Migraines
    June 5, 2025
    learn to recognize and treat yeast infections
    Most Commonly Asked Questions About Yeast Infections
    November 17, 2021
    Advanced lung cancer diagnosis systems used by doctors
    Advanced Lung Cancer Diagnosis Systems Used by Doctors
    March 6, 2022
    Latest News
    5 Steps to a Promising Career as a Healthcare Administrator
    July 31, 2025
    Why Custom Telemedicine Apps Outperform Off‑the‑Shelf Solutions
    July 20, 2025
    How Probate Planning Shapes the Future of Your Estate and Family Care
    July 17, 2025
    Beyond Nutrition: Everyday Foods That Support Whole-Body Health
    June 15, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Image
    Boomer Voice
    June 12, 2013
    The Anatomy of Health Insurance [Infographic]
    April 19, 2012
    Patient Commando Features Canadian Women Changing Healthcare
    August 23, 2013
    Latest News
    How IT and Marketing Teams Can Collaborate to Protect Patient Trust
    July 17, 2025
    How Health Choices and Legal Actions Intersect After an Injury
    July 17, 2025
    How communities and healthcare providers can address slip and fall injuries with legal awareness
    July 17, 2025
    Let Your Lawyer Handle the Work Before You Pay Medical Costs
    July 6, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: How Online Marketing Impacts These 5 Different Industries Of Health
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Marketing > How Online Marketing Impacts These 5 Different Industries Of Health
Marketing

How Online Marketing Impacts These 5 Different Industries Of Health

Phil Cohen
Phil Cohen
Share
6 Min Read
SHARE

 

Contents
Online Health ServicesVitamin And Supplement CompaniesDentalHealth App CompaniesCannabis Related Health BusinessesConclusion

Marketing has changed immensely with the reliance on internet searches to find businesses and products. Digital marketing can completely change the trajectory of a business but certain niches are extremely competitive with large budget required to battle competitors in keyword search engine rankings. Industries involved in health like that of the fitness industry or home healthcare can yield huge profits if done successfully. This makes health related businesses some of the most competitive in terms of digital marketing. Companies of all sizes want to expand their companies reach to their local and national communities. Online marketing impacts the following industries in different ways that will be explained below.

Online Health Services

Online health services have really erupted over the last few years in a variety of niches. Online checkups are becoming more prevalent and so are online personal trainers that never meet in person with patients or fitness clients. The need for digital marketing comes in part from some consumers being hesitant about not meeting a doctor face to face. The other aspect that makes digital marketing so imperative is that of not being limited to a local market like traditional health services are. A top ranking online doctor could have patients around the world especially if they speak a language like that of Spanish or Mandarin in addition to English. The health service is no longer just competing with those in the local area so stepping up digital healthcare marketing can help increase business.

Vitamin And Supplement Companies

Ranking for the best creatine or keto protein powder in the top page of results can be great for selling supplements in an ecommerce setting. Price obviously will impact this as well if a vendor is selling products of multiple supplement companies. A marketing team trying to get their product features in the best supplement lists which are prevalent is more than important. A trusted health or supplement website listing a product can be enough to gain the trust of a consumer doing research on a supplement created by a particular company. Both Amazon product marketing as well as traditional digital marketing need to be used in this niche as companies have huge budgets. The margins on supplements are extremely high so there is plenty of cash flow to put into marketing as billions of dollars are spent in the supplement industry annually.

More Read

Medical Data & Patient Privacy: An Update
The Bionic Man Makes History in Mind-Controlled Prosthetics
The Importance Of Using Professional Medical Translators
6 Hidden Health Benefits of Financial Stability
Addressing the Phenomenon of “Pill Mill” Doctors

Dental

Unlike doctors dentists cannot do their job online as cleanings and fillings need to be done physically. Local SEO is going to be important here as well as online referral marketing. Monitoring patient reviews also should be done as it shows care for patients when a practice responds to a less than positive review. This can even salvage a patient who otherwise would have found another dentist due to their poor experience. People are scared of the dentist so educating and easing these fears are important. Tips on how to get yourself or child over fear of the dentist is a perfect example of content that would be useful to patients and even convince new patients to come in.

Health App Companies

Health app companies can become extremely popular as everyone wants an app to remind them to be healthier. This is a way for people to hold themselves accountable or remind them about important things like taking medication or vitamins. Doing app store optimization can allow a company to get the exposure that they need. Influencer marketing can be a huge part of turning a health app into a success as some influencers in health and fitness have millions of followers on their social media accounts. Using tools to rank the top apps for certain keywords can give a health app company a much better idea of how they should start marketing moving forward.

Cannabis Related Health Businesses

Cannabis related health businesses

or ones specializing in CBD products can have a tough time marketing. Publishers might be hesitant to publish articles contributed from brands due to the murky legality of CBD and cannabis through the country. Local SEO is important as dispensaries can only operate in areas where marijuana has been legalized for either for medicinal or medical use. Educating consumers through content is imperative here as not everyone understands the benefits of medical cannabis due to the stigma that is present about the plant.

Conclusion

Above are ways that digital marketing impacts and how to market for these 5 types of health related businesses. Digital marketing is here to stay so make sure that you create your strategy ASAP as your competitors surely already have!

TAGGED:health industriesHealthcarehealthcare industries
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

5 Steps to a Promising Career as a Healthcare Administrator
5 Steps to a Promising Career as a Healthcare Administrator
Health
July 31, 2025
holistic dental
Holistic Dentist Services Are Natural and Safe
Dental health Specialties
July 28, 2025
botox certification
Help Improve People’s Skin Health Via Botox Certification
Skin Specialties
July 22, 2025
Telemedicine Apps
Why Custom Telemedicine Apps Outperform Off‑the‑Shelf Solutions
Health
July 20, 2025

You Might also Like

The Transformational Impact of E-Learning in Medical and Healthcare Sectors
HealthMedical Education

The Transformational Impact of E-Learning in Medical and Healthcare Sectors

October 16, 2023
3 Beneficial Ways Technology Impacting Your Wellness and Health
Technology

3 Beneficial Ways Technology Impacting Your Wellness and Health

September 5, 2023
Mobile HealthTechnology

8 Reasons Why mHealth Is Beneficial For Patients Of The Future

December 20, 2018
Health careMedical InnovationsMobile Health

Patient Engagement Helps Healthcare Systems And Patient Outcomes

June 26, 2019
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?