By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    healthy hobbies
    The Importance of Hobbies for Our Health
    September 15, 2024
    Whiplash
    Understanding Whiplash: A Guide For Healthcare Practitioners
    January 22, 2025
    research chemicals and health care
    Chemical Research Drive Medical Breakthroughs
    June 14, 2023
    Latest News
    7 Most Common Healthcare Accreditation Programs: Which Should You Use?
    August 20, 2025
    Hospital Pest Control and the Fight Against Superbugs
    August 20, 2025
    Hygiene Beyond The Clinic: Attention To Overlooked Non-Clinical Spaces
    August 13, 2025
    5 Steps to a Promising Career as a Healthcare Administrator
    August 3, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Hospitals and Providers Using NHIN (Nationwide Health Information Network)
    March 11, 2012
    Image
    Physicians With High Productivity And Satisfaction Scores Employ Strong Patient-Centered Communication Skills
    May 7, 2013
    My Solution to the Healthcare Crisis
    March 31, 2012
    Latest News
    How Social Security Disability Shapes Access to Care and Everyday Health
    August 22, 2025
    How a DUI Lawyer Can Help When Your Future Health Feels Uncertain
    August 22, 2025
    How One Fall Can Lead to a Long Road of Medical Complications
    August 22, 2025
    How IT and Marketing Teams Can Collaborate to Protect Patient Trust
    July 17, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: How Online Reviews Are Impacting Your Medical Practice Reputation
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > Social Media > How Online Reviews Are Impacting Your Medical Practice Reputation
BusinessSocial Media

How Online Reviews Are Impacting Your Medical Practice Reputation

kytterberg
kytterberg
Share
5 Min Read
SHARE

And what you can do to safeguard your image

From restaurants and hair stylists to dentists and plumbers, the online reviews and recommendations from other people—complete strangers even—impact all types of businesses. What used to only be possible over a cup of coffee can now be shared about your practice throughout the online space, including sites such as Facebook, Google+ and Yelp.

And what you can do to safeguard your image

From restaurants and hair stylists to dentists and plumbers, the online reviews and recommendations from other people—complete strangers even—impact all types of businesses. What used to only be possible over a cup of coffee can now be shared about your practice throughout the online space, including sites such as Facebook, Google+ and Yelp.

More Read

The American Healthcare Crisis: Infographic
The PCMH and Home Care Data: An Interview with Melissa McCormack
Year in Review 2013: Evidence and Market Access
How to Best Manage the Good Name of a Hospital
Calculating the Lifetime Value of a New Patient for Your Medical Practice

While positive reviews can help you secure new patient appointments, a few bad reviews can wreck your reputation, giving prospects a bad impression of your practice. Since negative comments tend to carry more weight, online reputation management becomes that much more critical. For this reason, it’s important that your practice takes a proactive approach to maintaining a positive image for your practice on the Web. Here’s how.

Create a Website

While having a Yelp listing and Facebook page are important for creating a buzz about your practice online, don’t underestimate the power of your practice website. Your website should be the foundation of your online image, the place where you can introduce your staff, establish credibility, offer patient education and talk about your services.  Take the time to create a site that serves as the face of your practice online; one that not only reflects your practice goals and values, but also compels your visitors to contact or visit your office.

Actively Monitor Online Conversations

As people talk about your practice online, you’ll want to be cognizant of what is being said about you. Google your practice regularly and scan the search results for unfavorable mentions. You should also set up alerts that notify you via email whenever your name or practice name is cited. In doing so, you can have a peace of mind knowing what content is being published about your practice online, and then respond accordingly if you do stumble across potentially harmful information.

Remember, not all negative reviews can be avoided, and it’s normal to acquire unfavorable comments from time to time. Take the time to listen to what your patients are saying, learn from their feedback and then take steps to improve and resolve issues as they arise.

Be Social

Don’t allow your patients to do all of the talking. Your practice should also have an engaging social media presence on leading social sites, such as Facebook and Google+. Find out where your patients are spending their time online and set up a community there. As you converse with your audience on a more human level, patients will begin to trust you and your ability to render quality, caring dental services.

Manage Online Reviews

Finally, focus on not only monitoring your reputation, but have a plan to build and grow your online reviews.  Motivate patients to review your practice by making the process simple. Hand patients an easy instruction card for leaving a Google or Yelp review as they leave your office, and add buttons to your reviews pages on your website. As you accumulate more and more positive reviews, you will be able to offset the handful of negative that will occasionally arise from time to time.

Online reputation management is important for healthcare practices of any size. It’s about creating a positive Web presence to make your practice one that patients trust and want to engage with. It doesn’t matter how great your practice is – if people don’t trust you, they won’t be interested in making an appointment. 

TAGGED:online reviews
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

travel nurse in north carolina
Balancing Speed and Scope: Choosing the Nursing Degree That Fits Your Goals
Nursing
September 1, 2025
intimacy
How to Keep Intimacy Comfortable as You Age
Relationship and Lifestyle Senior Care
September 1, 2025
engineer fitting prosthetic arm
How Social Security Disability Shapes Access to Care and Everyday Health
Health care
August 20, 2025
a woman explaining the document
How a DUI Lawyer Can Help When Your Future Health Feels Uncertain
Public Health
August 20, 2025

You Might also Like

Health Care Buzz Today

June 1, 2011

Care Coordination Is Critical For Those With Chronic Conditions

October 10, 2011

Interview with Doximity Co-Founder Nate Gross

September 29, 2013

Smart Vending Machines Use Facial Recognition

January 2, 2012
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?