Policy & Law

Insurers Begin Push to Consumers in Advance of ACA

1 Mins read

 

Move over, retail clinics. Say hello to the latest healthcare entrant into the retail space — insurers. Because of the ACA and the mandated offerings due to take place by 1/1/14 within exchange marketplaces, you’ll probably be seeing more of these insurance kiosks blocking your mall-walking paths in the near future. This concept is really no surprise; I’m actually amazed it has taken this long here in Minnesota for the average consumer to experience this effort. But, as they say, when it rains — it pours.

 

Move over, retail clinics. Say hello to the latest healthcare entrant into the retail space — insurers. Because of the ACA and the mandated offerings due to take place by 1/1/14 within exchange marketplaces, you’ll probably be seeing more of these insurance kiosks blocking your mall-walking paths in the near future. This concept is really no surprise; I’m actually amazed it has taken this long here in Minnesota for the average consumer to experience this effort. But, as they say, when it rains — it pours.

Bloomington-based HealthPartners will open a makeshift store in a hall at Ridgedale Center at the end of this month and pull up stakes on Dec. 22. The booth will be staffed early enough in the morning to catch the mall walkers and late enough in the evening for holiday shoppers and visitors to Santa to stop in.

Insurers have always been at the center of those who stand to benefit the greatest within healthcare exchanges. The lure of the aggressive push to seek potential customers is essentially a no-brainer for them. Customers benefit from this latest ACA “rollout”, as choice will be key to finding access to care for many who are finally able to do so. Perhaps this musing by an exec sums up the process best:

We don’t have a hard-and-fast sense of how it’ll work … Most people think of their health insurance as a task. But we’re trying to have people thinking about health care coverage more directly linked to how you think about your health … like eating and exercise.

 

Related posts
Health carePolicy & Law

Health Insurance Schemes: Find the Right One for Your Family by Doing This

3 Mins read
Besides being a major catastrophic failure, the COVID-19 pandemic has been a reality check for people worldwide. The overburdening costs of hospitalization,…
eHealthMedical EducationMedical InnovationsPolicy & Law

Grow Your Medical Practice Online: 6 Practical Steps

3 Mins read
Business models have changed as a result of the Covid-19 pandemic. The same is true even for the healthcare sector. The internet…
Policy & Law

The EU Regulations for Clinical Trials-Everything you Need to Know

2 Mins read
European Union is made up of 27 countries sharing an economic and quasi-political eco-system. The EU allows for free trade between its…