Paul Tunnah is the CEO and Founder of pharmaphorum media. He received both an MA in Biochemistry and DPhil in Biological Sciences from Oxford University. Prior to founding pharmaphorum media, Paul has a strong background in early research, commercial pharmaceutical consulting, digital media and content marketing. He has written and produced numerous articles and reports / white papers during his career, is regarded as a key industry advisor on social media communication and has developed Pharmaphorum media into a globally recognized industry brand, engaging with senior industry executives on key issues and connecting them with external thought leaders.
Paul, you created pharmaphorum nearly 5 years ago now. What do you see as the main change in pharma’s perspective on digital, as compared to then?
There are lots of conferences focused on the pharma industry and broader healthcare sector. The ones that really interest me and entice me to come along start by looking externally across healthcare to understand what the overarching challenges are for different stakeholders, before considering the broad, integrated solutions. Doctors 2.0 & You exemplifies this holistic approach and is one of the few events that brings together the pharma industry, technology companies, healthcare providers and patients. It cuts through ‘buzzwords’ and fads to get to the core of how we develop better, more collaborative healthcare solutions that integrate technology and medicine to really make a difference for patients.