By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    degree for healthcare job
    What Are The Health Benefits Of Having A Degree?
    March 9, 2022
    custom software development is changing healthcare
    Digital Customer Journey Mapping and its Importance for Healthcare
    July 21, 2022
    tips for getting drugs from an online pharmacy
    How to Get Prescriptions Online Reliably and Cost-Effectively
    November 9, 2022
    Latest News
    Beyond Nutrition: Everyday Foods That Support Whole-Body Health
    June 15, 2025
    The Wide-Ranging Benefits of Magnesium Supplements
    June 11, 2025
    The Best Home Remedies for Migraines
    June 5, 2025
    The Hidden Impact Of Stress On Your Body’s Alignment And Balance
    May 22, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Congresswoman’s Staff Renews Call for Funding of Care for Complex Head Injuries
    April 22, 2011
    More On Wellness Programs To Improve Health and Reduce Costs
    January 25, 2012
    Squandering Medicare’s Money
    June 9, 2011
    Latest News
    Top HIPAA-Compliant Messaging Apps for Healthcare Teams
    June 25, 2025
    When Healthcare Ends, the Legal Process Begins: What Families Should Know About Probate and Medical Estates
    June 20, 2025
    Preventing Contamination In Healthcare Facilities Starts With Hygiene
    June 15, 2025
    Strengthening Healthcare Systems Through Clinical and Administrative Career Development
    June 13, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Interview with Paul Tunnah Founder of Pharmaphorum
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Interview with Paul Tunnah Founder of Pharmaphorum
BusinessTechnology

Interview with Paul Tunnah Founder of Pharmaphorum

DeniseSilber
Last updated: April 20, 2014 8:00 am
DeniseSilber
Share
3 Min Read
SHARE

ITW Paul Pharmaphorum

ITW Paul Pharmaphorum

Paul Tunnah is the CEO and Founder of pharmaphorum media. He received both an MA in Biochemistry and DPhil in Biological Sciences from Oxford University. Prior to founding pharmaphorum media, Paul has a strong background in early research, commercial pharmaceutical consulting, digital media and content marketing. He has written and produced numerous articles and reports / white papers during his career, is regarded as a key industry advisor on social media communication and has developed Pharmaphorum media into a globally recognized industry brand, engaging with senior industry executives on key issues and connecting them with external thought leaders.

Paul, you created pharmaphorum nearly 5 years ago now. What do you see as the main change in pharma’s perspective on digital, as compared to then?

More Read

Tight Dress Sends Joan Collins to the Hospital
Product for Handling Obese Patients in Transport
Medical Advancement: Innovation to Sports Injuries Treatments
Health Care Compliance Association – Hot Tips from the US Attorney’s Office at the New England Regional Conference
The Continuing Explosion in Healthcare Costs
I think that 5 years ago the pharmaceutical industry was quite nervous about digital channels, particularly social media, as it saw them very much as a separate entity quite distinct from what how it was used to engaging. Now, I think there is recognition that they are just new channels that can be used to communicate with other healthcare stakeholders in the same ways as more traditional ones, such as conferences, mailers or phone calls. However, pharma has also grasped the massive potential for digital channels to reach a much broader group of stakeholders more easily. This has pros and cons – it can be very enticing, but also means that the right regulatory processes need to be in place to ensure the wrong messages are not widely disseminated! So overall, pharma now recognises the power of digital as a complementary channel within its communications strategy, but is still not fully embracing it while it works out how to stay compliant. I expect that latter issue will be worked out over the next few years and we will see digital integrate more broadly into pharma operations, in every area.
 
Why are you, Paul, a supporter of Doctors 2.0 & You conference?

There are lots of conferences focused on the pharma industry and broader healthcare sector. The ones that really interest me and entice me to come along start by looking externally across healthcare to understand what the overarching challenges are for different stakeholders, before considering the broad, integrated solutions. Doctors 2.0 & You exemplifies this holistic approach and is one of the few events that brings together the pharma industry, technology companies, healthcare providers and patients. It cuts through ‘buzzwords’ and fads to get to the core of how we develop better, more collaborative healthcare solutions that integrate technology and medicine to really make a difference for patients.

Meet Paul at Doctors 2.0 & You in Paris, June 5th-6th ! 

Welcome to pharmaphorum media

TAGGED:pharma
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

women dental care
What Is a Smile Makeover and How Much Does It Cost?
Dental health
June 30, 2025
HIPAA-Compliant Messaging Apps
Top HIPAA-Compliant Messaging Apps for Healthcare Teams
Global Healthcare Policy & Law Technology
June 25, 2025
recovering from injury
Rebuilding After Injury: Path to Physical and Emotional Recovery
News
June 22, 2025
scientist using microscope
When Healthcare Ends, the Legal Process Begins: What Families Should Know About Probate and Medical Estates
Global Healthcare
June 18, 2025

You Might also Like

Implementing Innovative Value-Based Purchasing and Readmission Reduction Strategies

October 7, 2012

Social Media and TEDMED

October 26, 2011
healthcare spending
BusinessFinanceHealth ReformPolicy & LawPublic Health

Why Do Some States Spend More on Health Care?

April 18, 2013
healthcare marketing
BusinesseHealthHealth Reform

Why Healthcare Needs to Be Communicated in 6 Words or Less

April 29, 2014
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?