By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: It’s Time to Be Social, Doc – for Good Health of Your Practice
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > Social Media > It’s Time to Be Social, Doc – for Good Health of Your Practice
Social Media

It’s Time to Be Social, Doc – for Good Health of Your Practice

practicebuilders1
practicebuilders1
Share
5 Min Read
Its-time-to-be-social-big
SHARE

The Affordable Care Act has changed the dynamics of operation of the entire healthcare industry. As the industry gears itself to evolve with it, social media is just one of the changes we can expect to see.

The Affordable Care Act has changed the dynamics of operation of the entire healthcare industry. As the industry gears itself to evolve with it, social media is just one of the changes we can expect to see.

The “social revolution” in healthcare came with the use of platforms like Facebook, LinkedIn, YouTube, blogs and Twitter. The freely available web-based platforms have transformed the way we all communicate as a society. Use of these social media tools to connect with people and to broadcast health messages has grown extensively and continues to trend upward. Through community-building, rapid dissemination of information, easy modes of message amplification and high power of engagement – social media has changed the traditional marketing approaches in the healthcare industry.

Its-time-to-be-social-big

More Read

patient communities
Top Digital Health Innovations That Will Transform Healthcare
Infographic:Social Media in Healthcare
How to Get Some Love from Pinterest’s New Smart Feed
Are Health Organizations Missing 90% of Behavior Change Opportunities?
Follow These 10 Inspirational Physicians on Twitter!

Per Centers for Disease Control and Prevention (CDC) social media tools, guidelines and best practices, social media and other emerging communication technologies can connect millions of voices to:

  • Increase the timely dissemination and potential impact of health and safety information.
  • Leverage audience networks to facilitate information sharing.
  • Expand reach to include broader, more diverse audiences.
  • Personalize and reinforce health messages that can be more easily tailored or targeted to particular audiences.
  • Facilitate interactive communication, connection and public engagement.
  • Empower people to make safer and healthier decisions.

As the number of people turning to the Internet to make their health decisions is increasing at an exponential pace, social media tools can be used by healthcare providers as an effective way to foster engagement and expand reach and provide easy access to credible, science-based health information. An important serviceable trait of using social media is that it helps to reach people when, where and how they want to receive health messages. As the information can be presented in multiple formats, it improves the availability of content and helps make messages more credible and effective. This may influence satisfaction and trust in the health messages delivered.

Every patient interaction you have on various platforms like patient-review websites, blogs posts, Facebook, Twitter and LinkedIn is an excellent opportunity to let the world know about service excellence at your practice. Through these interactions, you can get to know the mind-set of patients. You can utilize this medium to address the issues patients may have faced at your practice, apologize for any inconvenience caused and assure them that nothing less than the best healthcare services will be provided.

More and more hospitals, healthcare providers and health authorities have opened accounts on YouTube, Facebook and Twitter to reach and target their potential clients. According to a study published by the Journal of Medical Internet Research, nearly 95% of US hospitals are on Facebook and 50% have a Twitter account.

Social media has changed the dynamics of the physician-patient relationship. Maintaining a virtual relationship with patients on social media has become imperative for physicians and other healthcare providers. Each post you make on social media platforms can be a good chance to convert potential patients. If you have a reasonable following on social media, you can reap trifold benefits of simultaneously connecting with new patients, existing ones and other visitors who can be future potential patients.

The patient-physician relationship is nurtured when physicians provide reliable quality information, respond respectfully and in a timely manner, preserve confidentiality and facilitate access to care. Social media acts as a catalyst by helping physicians accomplish these goals through facilitation of information sharing and improving accessibility to their providers. These factors collaboratively enhance the patient experience and build a relationship of credibility and trust.

From the digital and technological trends in healthcare, it’s evident that the healthcare industry is in a phase of radical transformation. Social media, mobile apps, customized websites, blogs, groups and forums have brought a shift that can be well-described as a “tech-tonic” shift in healthcare marketing. Forward-thinking social media marketing approaches provide a tremendous opportunity for healthcare providers to increase their online visibility, create brand equity, develop a positive online reputation – the key essentials to outperform competition and sustain consistent growth in the new era of healthcare: Health 2.0.

Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

dental care
Importance of Good Dental Care for Health and Confidence
Dental health Specialties
October 2, 2025
AI in Healthcare
AI in Healthcare: Technology is Transforming the Global Landscape
Global Healthcare Policy & Law Technology
October 1, 2025
Choosing the Right Swimwear for Health and Safety
News
September 30, 2025
sports concussions
Concussion In Sports: How Common They Are And What You Need To Know
Infographics
September 28, 2025

You Might also Like

Healthcare-Analytics-Digital-Marketing-Social-Media.png
BusinesseHealthSocial Media

Digital Analytics 101 for Healthcare Marketers: Social Media Analytics

February 24, 2016
patientpreneur
Medical InnovationsSocial MediaTechnology

Welcome to the age of the patientpreneur

November 2, 2016
Doctor - Computer ID-10033361
Social Media

Doctors and Social Media: What are the appropriate boundaries for the doctor/patient relationship?

January 31, 2013

Beyond the Buzz: 35 Success Strategies for Healthcare Social Media in 2015

January 2, 2015
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?