By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Making a Connection: How to Humanize Physician Marketing
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Finance > Making a Connection: How to Humanize Physician Marketing
BusinessFinanceSocial Media

Making a Connection: How to Humanize Physician Marketing

Jonathan Catley
Jonathan Catley
Share
4 Min Read
Physician Marketing humanizing
SHARE

What does it mean to humanize your brand? It is a catchphrase that you often hear in the marketing community, and one that is especially prevalent in healthcare. Patients are no longer just the people doctors treat.

Contents
    • Offer Guidance
  • Reach Out to Current Clients
  • Stay Social

What does it mean to humanize your brand? It is a catchphrase that you often hear in the marketing community, and one that is especially prevalent in healthcare. Patients are no longer just the people doctors treat. The modern patient pool is full of healthcare consumers who ask questions, who look for deals and who want that personal connection with their doctor.Physician Marketing humanizing

Despite the old saying, physicians actually get two chances to make a first impression. It starts with effective physician marketing campaigns – ones that reach out and touch healthcare consumers.

Offer Guidance

Marketing expert Krista Kotria points out that providing guidance on websites and through print media exhibits a caring attitude. Use these resources to introduce yourself and your staff to new patients. The takeaway should be one of openness and clarity.

More Read

Precision Medicine or Personalized Medicine: What’s in a Name?
Payor Contract Compliance and Tracking Reimbursements: Are You Being Paid Correctly?
Why Are Good Hospitals Good?
Listening: The Most Vital Skill A Caregiver Can Have
Tracking Campaign Effectiveness: The “Don Draper Days” Are Over

All marketing tools should include:

  • Information about the first appointment – What can a patient expect that first day
  • Treatment specifics if applicable – Physician marketing that covers a specific procedure such as adjustable gastric band surgery should show the patient what it looks like
  • Provide patient testimonials – One or two success stories will offer reassurance
  • Answer common questions – Dispel rumors and reduce fears
  • Introduce the staff – Warm, smiling faces with lots of help to offer

Provide as many facts as possible to show transparency and avoid misunderstandings.

Reach Out to Current Clients

Physician marketing strategies should include established patient relationships, as well. Create a newsletter offering tips for living healthy, covering trending news topics and to keep them informed about what is happening around the office and in the community. Add personal touches like welcoming a new staff member.

Send out postcard reminders of upcoming appointments, annual physicals or to let them know it is time to get their cholesterol or blood sugar checked. Make sure to include links to all the relevant pages such as the practice website and Facebook. Encourage patients connect online to expand your reach.

Stay Social

Social media offers physicians a proactive way to humanize their brand. It is an open form of real time communication that allows doctors and staff to interact with patients. Follow the American Medical Association’s policies for social media that includes information about privacy settings and maintaining boundaries.

Stay active and be informative on social media sites. This will improve Internet presence for the practice. Post several times a day on all pages. You can focus on trending news topics or link to the practice’s blog.

Use the pages to promote your partner relationships, as well. For example, link to an affiliated hospital’s blog and start a discussion about the information offered. Connect to the community through mainstream social networking sites to help promote unity and show your support.

Be ready to answer all questions, even if all you do is offer to make an appointment.

Humanizing your brand means making it personal. In physician marketing that includes putting a face to the name and opening up the lines of communication with online resources.

Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

contamination
Batch Failures And The Hidden Costs Of Contamination
Health Infographics
October 21, 2025
Medication Management For Seniors
Simplifying Medication Management For Seniors
Infographics Senior Care
October 21, 2025
Guide To Pursuing a Career in Nursing as a Foreigner in the USA
Collaboration Is the Prescription for Better Patient Care
Health
October 20, 2025
Epidemiological Health Benefits
Personal and Epidemiological Health Benefits of Blood Pressure Management
Health
October 13, 2025

You Might also Like

Children's Hospital
BusinessHospital AdministrationPublic Health

NASCAR’s Hendrick Motorsports Takes Lead As Health Care Role Model

February 22, 2015
risk management
BusinesseHealthMedical RecordsPolicy & LawTechnology

Accountability for Risk Management and Cybersecurity in Healthcare Institutions

January 28, 2015
search engine optimization and healthcare marketing
BusinesseHealthSocial Media

Four Lesser-Known Ways to Enhance Your Web Presence

November 29, 2013

Physicians Leaving – Things Just Aren’t Working Out Between Us….

September 28, 2011
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?