By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    How Not to Become a Victim of Medical Scams
    How Not to Become a Victim of Medical Scams
    December 22, 2021
    11 Ways You Can Care for Your Elder Family Members Health
    11 Ways You Can Care for Your Elder Family Members Health
    April 6, 2022
    How Can Brain Injury Lead To Dangerous Long-Term Effects?
    How Can Brain Injury Lead To Dangerous Long-Term Effects?
    August 30, 2022
    Latest News
    6 Easy Healthcare Ways to Sit Less and Move More Every Day
    September 10, 2025
    7 Most Common Healthcare Accreditation Programs: Which Should You Use?
    August 20, 2025
    Hospital Pest Control and the Fight Against Superbugs
    August 20, 2025
    Hygiene Beyond The Clinic: Attention To Overlooked Non-Clinical Spaces
    August 13, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Why are Girls Being Abandoned and Battered ?
    August 20, 2012
    biopharma beat innovation and imagination
    BioPharma Beat: Imagination Is More Important Than Innovation
    August 5, 2014
    HIPAA Compliance Breaches Higher Than Ever: What Are You Doing About It?
    April 26, 2016
    Latest News
    Healthcare at a Crossroads: Why Leadership Matters More Than Ever
    September 9, 2025
    How Social Security Disability Shapes Access to Care and Everyday Health
    August 22, 2025
    How a DUI Lawyer Can Help When Your Future Health Feels Uncertain
    August 22, 2025
    How One Fall Can Lead to a Long Road of Medical Complications
    August 22, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Making a Connection: How to Humanize Physician Marketing
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Finance > Making a Connection: How to Humanize Physician Marketing
BusinessFinanceSocial Media

Making a Connection: How to Humanize Physician Marketing

Jonathan Catley
Jonathan Catley
Share
4 Min Read
Physician Marketing humanizing
SHARE

What does it mean to humanize your brand? It is a catchphrase that you often hear in the marketing community, and one that is especially prevalent in healthcare. Patients are no longer just the people doctors treat.

Contents
    • Offer Guidance
  • Reach Out to Current Clients
  • Stay Social

What does it mean to humanize your brand? It is a catchphrase that you often hear in the marketing community, and one that is especially prevalent in healthcare. Patients are no longer just the people doctors treat. The modern patient pool is full of healthcare consumers who ask questions, who look for deals and who want that personal connection with their doctor.Physician Marketing humanizing

Despite the old saying, physicians actually get two chances to make a first impression. It starts with effective physician marketing campaigns – ones that reach out and touch healthcare consumers.

Offer Guidance

Marketing expert Krista Kotria points out that providing guidance on websites and through print media exhibits a caring attitude. Use these resources to introduce yourself and your staff to new patients. The takeaway should be one of openness and clarity.

More Read

engagement
7 More Simple Secrets to Engagement, Action and Sharing
Why PPC Should Be a Long-Term Process For Healthcare Companies
The Return of Open Enrollment
How to Take Advantage of the Medical Industry’s Underinvestment in Local Search
Andre Blackman: Sustain or Die Manifesto [PODCAST]

All marketing tools should include:

  • Information about the first appointment – What can a patient expect that first day
  • Treatment specifics if applicable – Physician marketing that covers a specific procedure such as adjustable gastric band surgery should show the patient what it looks like
  • Provide patient testimonials – One or two success stories will offer reassurance
  • Answer common questions – Dispel rumors and reduce fears
  • Introduce the staff – Warm, smiling faces with lots of help to offer

Provide as many facts as possible to show transparency and avoid misunderstandings.

Reach Out to Current Clients

Physician marketing strategies should include established patient relationships, as well. Create a newsletter offering tips for living healthy, covering trending news topics and to keep them informed about what is happening around the office and in the community. Add personal touches like welcoming a new staff member.

Send out postcard reminders of upcoming appointments, annual physicals or to let them know it is time to get their cholesterol or blood sugar checked. Make sure to include links to all the relevant pages such as the practice website and Facebook. Encourage patients connect online to expand your reach.

Stay Social

Social media offers physicians a proactive way to humanize their brand. It is an open form of real time communication that allows doctors and staff to interact with patients. Follow the American Medical Association’s policies for social media that includes information about privacy settings and maintaining boundaries.

Stay active and be informative on social media sites. This will improve Internet presence for the practice. Post several times a day on all pages. You can focus on trending news topics or link to the practice’s blog.

Use the pages to promote your partner relationships, as well. For example, link to an affiliated hospital’s blog and start a discussion about the information offered. Connect to the community through mainstream social networking sites to help promote unity and show your support.

Be ready to answer all questions, even if all you do is offer to make an appointment.

Humanizing your brand means making it personal. In physician marketing that includes putting a face to the name and opening up the lines of communication with online resources.

Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

a woman walking on the hallway
6 Easy Healthcare Ways to Sit Less and Move More Every Day
Health
September 9, 2025
Clinical Expertise
Healthcare at a Crossroads: Why Leadership Matters More Than Ever
Global Healthcare
September 9, 2025
travel nurse in north carolina
Balancing Speed and Scope: Choosing the Nursing Degree That Fits Your Goals
Nursing
September 1, 2025
intimacy
How to Keep Intimacy Comfortable as You Age
Relationship and Lifestyle Senior Care
September 1, 2025

You Might also Like

6 Ways You Might Be Unwittingly Making a HIPAA Violation

March 12, 2015

Institute of Medicine Calls for Overhaul of Device Regulation

July 31, 2011

Concentra’s Dr. Tom Fogarty on urgent care (transcript)

February 10, 2011

Beyond the Buzz: 35 Success Strategies for Healthcare Social Media in 2015

January 2, 2015
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?