By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    All-On-4 Dental Implant Surgery: A Guide to the Recovery Process
    All-On-4 Dental Implant Surgery: A Guide to the Recovery Process
    March 22, 2023
    scaling a pharmaceutical product
    Important Steps to Take for Scaling A Biopharma Product
    May 2, 2023
    Liposuction
    The Science Behind Liposuction: How It Works to Sculpt Your Body
    August 23, 2023
    Latest News
    Beyond Nutrition: Everyday Foods That Support Whole-Body Health
    June 15, 2025
    The Wide-Ranging Benefits of Magnesium Supplements
    June 11, 2025
    The Best Home Remedies for Migraines
    June 5, 2025
    The Hidden Impact Of Stress On Your Body’s Alignment And Balance
    May 22, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Nursing Shortage Cheerleaders: There You Go Again
    March 22, 2012
    Myth Busters #9: Hysteria Over the Uninsured
    September 27, 2011
    What Causes Inflammation? A Comprehensive Look At The Causes and Effects Of Inflammation (part 3)
    April 10, 2012
    Latest News
    Preventing Contamination In Healthcare Facilities Starts With Hygiene
    June 15, 2025
    Strengthening Healthcare Systems Through Clinical and Administrative Career Development
    June 13, 2025
    Building Smarter Care Teams: Aligning Roles, Structure, and Clinical Expertise
    May 18, 2025
    The Critical Role of Healthcare in Personal Injury Recovery: A Comprehensive Guide for Victims
    May 14, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Making a Physician Website ADA-Compliant Can Increase Your Bottom Line
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Making a Physician Website ADA-Compliant Can Increase Your Bottom Line
BusinesseHealth

Making a Physician Website ADA-Compliant Can Increase Your Bottom Line

Jonathan Catley
Last updated: March 3, 2014 9:11 am
Jonathan Catley
Share
4 Min Read
ADA compliance
SHARE

ADA complianceProviding potential patients with useful, relevant information can be a great way to turn leads into appointments. Physician marketers often pay close attention to the content and design of a doctor’s website, but often overlook an important population of patients: people with disabilities.

ADA complianceProviding potential patients with useful, relevant information can be a great way to turn leads into appointments. Physician marketers often pay close attention to the content and design of a doctor’s website, but often overlook an important population of patients: people with disabilities.

People with disabilities consume information on the Internet in many different ways, depending on their disability. Disabilities include obvious conditions that would impair a person’s ability to see information on a website, such as blindness; but other common conditions, such as epilepsy, color blindness, and hearing loss, can impair a patient’s ability to access information on a physician’s website.

Following a few simple guidelines when developing a physician’s website can give that doctor an edge over competitor’s that do not consider the needs of patients with disabilities.

More Read

Five Forces that will Change Healthcare Marketing
Interview with Evan Falchuk, Candidate for Governor of Massachusetts
Investor red flags- always logical?
How Digital Is Transforming Employee Healthcare
Whats Stopping Cloud Based-EHR Adoption?

ADA compliance

State and local governments are required by the Americans with Disabilities Act (ADA) to comply with standards for making websites accessible to people with disabilities. Although private physicians are not required to comply with ADA guidelines, employing some of the best practices that government entities use to make their websites compliant can improve accessibility for patients with disabilities.

Web Design Techniques

While there are many ways to improve the accessibility of a website for people with limited vision, here are a few general guidelines for Web designers to follow:

  • Use text formats

People with visual disabilities use tools, such as screen readers, to read text aloud or to translate text into Braille. If your website contains PDFs, make sure that they are in a text format and not just an image. Using optical character recognition (OCR) software can turn a graphic PDF into a text document that is readable with a screen reader.

  • Add text to graphics

Photographs, logos, and other visual graphics are inaccessible to users with visual impairments. Add alternate text to these images. For example, add the alternate text of “Photo of Dr. Thomas Smith” to a physician picture.

  • Add captions to videos

Videos are becoming more common on physician websites. Adding captions to videos is an easy way to make the audio track accessible to a user who cannot hear.

Things to Avoid

Many Web designers are very concerned about the aesthetic of a website, but do not consider how the material will be consumed by people with disabilities. Marketers can work with website designers to ensure that they avoid certain design issues that can be problematic for users with disabilities. Consider avoiding the following:

  • Fixed font sizes and colors that cannot be changed by the viewer
  • Blinking or flashing text or graphics
  • Indicating tone of text with color

Following these simple guidelines can give physicians an edge over competitors because website designers often overlook these design rules. Physician marketers should work with website designers to ensure their client’s website is accessible to the population that may be the most in need of a physician’s care.

TAGGED:ADAdisabilitiesphysician marketingphysician website
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

healthcare facilities
Preventing Contamination In Healthcare Facilities Starts With Hygiene
Global Healthcare Infographics
June 15, 2025
from gut to glow
From Plate to Wellness: How Everyday Foods Nourish Your Body Inside and Out
Dental health Infographics Specialties
June 15, 2025
beyond nutrition
Beyond Nutrition: Everyday Foods That Support Whole-Body Health
Health Infographics
June 15, 2025
Transcranial Magnetic Stimulation (TMS) Therapy
How TMS Therapy Helps with Treatment-Resistant Mental Illness
Mental Health Therapies
June 13, 2025

You Might also Like

medicare prevention and quality of care
Health ReformHospital AdministrationPolicy & LawPublic HealthWellness

Medicare Needs to Emphasize Prevention and Quality of Care

July 7, 2013

What It Takes to Write a Great Case Study

July 1, 2015

The Doctor Will See You Now. Really!

May 9, 2012

Top 10 Takeaways from #SXSW2014: Part Two

April 8, 2014
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?